Speed Insights
Grade D
62% performance
https://www.mccannandmccann.com
LCP
460ms
Largest paint
TBT
1839ms
Blocking time
CLS
0.001
Layout shift
67
out of 100
56
out of 100
80/142 rule points
61
out of 100
46/76 rule points
90
out of 100
74/80 rule points
60
out of 100
66/110 rule points
Category point breakdown
Biggest score-losing checks
For your AI agent
Share this audit’s URL with ChatGPT, Claude, or your coding agent to turn findings into fixes. Your agent can open the saved evidence below when it needs more detail; these files never start a new scan.
Agent-readable files
Add common public security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 0 of 5 common public security controls. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: none.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Strengthen answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 35/100, answer-ready text 55/100, semantic structured data 0/100. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
Remove insecure page resources
Why this needs attention
The page references insecure HTTP assets or links from an HTTPS page.
Mixed content can cause browser warnings, broken assets, and lower visitor trust.
Recommended correction
Evidence
Detected 2 insecure asset or link reference(s).
Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Make the primary CTA obvious
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Rendered CTA evidence: 0 desktop above-fold action(s) across 0 unique purpose(s); 0 mobile above-fold action(s) across 0 unique purpose(s). 0 repeated occurrence(s) were deduplicated and earned no extra credit.
Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s); 1 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 0 result(s) require review. Top rules: meta-refresh (1).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Delayed refresh under 20 hours must not be used
Fix any of the following: <meta> tag forces timed refresh of page (less than 20 hours)
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 1 review and 1 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 1 review and 1 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
Failed checks
These checks need attention.
Answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 35/100, answer-ready text 55/100, semantic structured data 0/100. Detected role: home (high confidence). Failed: earned 14 of 40 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Page title
Why this needs attention
The browser title is missing, too short, or too long for a reliable search result headline.
Search engines, social previews, and saved browser tabs use the title to tell people what your product is.
Recommended correction
Evidence
Title is 74 characters. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 8: fix during launch polish.
Fix Prompt
Canonical tag
Why this needs attention
The page does not declare which public URL is the preferred version.
A canonical tag reduces duplicate URL confusion before marketing links start spreading.
Recommended correction
Evidence
No canonical link tag was detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Relevant schema coverage
Why this needs attention
The page is missing a primary JSON-LD entity that matches its actual role, or its named entity is not supported by visible content.
Structured data gives search and answer engines explicit facts about your product.
Recommended correction
Evidence
No JSON-LD schema blocks were detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Internal link basics
Why this needs attention
The page has too few detectable links to other public pages on the same site.
Internal links help visitors find pricing, docs, contact, legal, or product details without getting stuck.
Recommended correction
Evidence
Detected 0 visible internal link target(s) in the rendered page. Failed: earned 0 of 6 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Mixed content indicators
Why this needs attention
The page references insecure HTTP assets or links from an HTTPS page.
Mixed content can cause browser warnings, broken assets, and lower visitor trust.
Recommended correction
Evidence
Detected 2 insecure asset or link reference(s). Failed: earned 0 of 12 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Common security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 0 of 5 common public security controls. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: none. Failed: earned 0 of 18 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s); 1 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 0 result(s) require review. Top rules: meta-refresh (1). Failed: earned 12 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Delayed refresh under 20 hours must not be used
Fix any of the following: <meta> tag forces timed refresh of page (less than 20 hours)
Fix Prompt
Visible primary CTA
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Rendered CTA evidence: 0 desktop above-fold action(s) across 0 unique purpose(s); 0 mobile above-fold action(s) across 0 unique purpose(s). 0 repeated occurrence(s) were deduplicated and earned no extra credit. Failed: earned 0 of 14 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Text density
Why this needs attention
The page may not provide enough useful context for its detected role, or its rendered structure needs review.
Too little copy can leave visitors confused; too much copy can bury the value proposition.
Recommended correction
Evidence
Detected about 39 visible word(s) in the rendered page. The contextual range is 120-1200 words for the detected home page role. Failed: earned 3 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 21: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Credibility and proof
Why this needs attention
The page does not expose enough verifiable credibility for its detected role.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Rendered speed signals
Why this needs attention
The browser-rendered page shows slow or heavy speed signals.
Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder.
Recommended correction
Evidence
DOMContentLoaded: 237ms. Load complete: 497ms. First contentful paint: 460ms. Largest contentful paint: 460ms. Total blocking time: 1839ms. Cumulative layout shift: 0.001. Resources: 5. Scripts: 2. Images: 1. Third-party origins: 1. Transfer: 715KB. Potential render-blocking resources: 0. Metrics outside the good range: Total blocking time 1839ms (good at or below 200ms; poor range). Failed: earned 6 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 14: fix during launch polish.
Load contributors
Asset timings are observed request durations. They are not added together because browsers can load requests in parallel.
Total blocking time
1639ms over the rendered audit threshold.
Fix Prompt
Rendered layout ergonomics
Why this needs attention
The browser-rendered page has layout or tap-target issues.
Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
Recommended correction
Evidence
Desktop horizontal overflow: 0px. Mobile horizontal overflow at 390px: 226px. WCAG 2.2 AA target-size failures: 0. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies. Failed: earned 0 of 9 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 13: fix during launch polish.
Affected elements
www.mccannandmccann.com
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
No canonical URL was detected.
Sitemap coverage and freshness
The exact scanned URL was not found in the fetched sitemap.
Structured data
Semantic schema score 0/100. Detected 0 JSON-LD block(s), 0 parse error(s), 0 graph node(s), and primary types none. Completeness: 0/100. Graph connectivity: 0/100. No primary schema type matched the detected page role. The primary schema entity was not clearly supported by visible page content.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Entity alignment scored 35/100 for “McCann and McCann”. Title/H1 token overlap is 0%; description match detected; identity schema not detected.
Answer-ready visible text
Answerability scored 55/100 from 438 main-content words, 0 concise answer block(s), 0 question heading(s), 3 definition(s), 8 list(s), and 6 table(s).
Authorship and accountability
Authorship is not a universal requirement for the detected home page role.
Published or updated date
Freshness metadata is contextual for the detected home page role.
Supporting-source links
Supporting sources are contextual for the detected home page role and do not affect readiness.
Rendered content availability
Rendered audit completed with 8 visible text element(s).
Synthetic search-agent reachability
8 of 8 completed search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OpenAIChatGPT searchOAI-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
OpenAIOpenAI model trainingGPTBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
OpenAIChatGPT user fetchesChatGPT-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AnthropicClaude model trainingClaudeBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AnthropicClaude searchClaude-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AnthropicClaude user fetchesClaude-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGoogle Search and AI featuresGooglebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGemini data use and groundingGoogle-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
MicrosoftBing and CopilotBingbotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity searchPerplexityBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity user fetchesPerplexity-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AppleSiri, Spotlight, and Safari searchApplebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AppleApple foundation-model trainingApplebot-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
Mistral AIMistral searchMistralAI-IndexPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Mistral AIMistral user fetchesMistralAI-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
MetaMeta AI model and product datameta-externalagentPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
MetaMeta AI user fetchesmeta-externalfetcherPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAmazon model trainingAmazonbotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AmazonAlexa and Rufus searchAmzn-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAlexa user fetchesAmzn-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Common CrawlOpen web datasetsCCBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
