Visible Primary CTA Check
Check whether the page presents at least one recognizable primary call to action.
Check your websiteWhy this check matters
A clear next step reduces decision friction and helps visitors understand what the page wants them to do. The CTA should match the page's actual promise.
Passing evidence
<a class="button-primary" href="/start">Start free audit</a>Common failing evidence
<p>Explore our platform and learn more about what we do.</p>Possible false positives
- Editorial and legal pages may not need a conversion CTA.
- A custom CTA can be visually clear even without common action keywords.
How to fix it safely
- Choose one primary action for the page.
- Use specific action text that predicts the destination.
- Give the CTA sufficient visual prominence without obscuring content.
How to verify the fix
- Ask whether a first-time visitor can identify the next step in seconds.
- Test the CTA destination and keyboard focus state.
Related Design checks
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Check this signal together with the related category evidence on the current public page.
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