Speed Insights
Grade B
81% performance
https://www.babybjorn.com
From Babybjorn.com
LCP
500ms
Largest paint
TBT
570ms
Blocking time
CLS
0.01
Layout shift
75
out of 100
93
out of 100
103/111 rule points
92
out of 100
70/76 rule points
72
out of 100
68/94 rule points
41
out of 100
45/110 rule points
Category point breakdown
Biggest score-losing checks
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (8).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Fix Prompt
Make the primary CTA obvious
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Detected 0 CTA candidate(s).
Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Clarify the hero promise
Why this needs attention
The hero area does not provide enough clear product context.
Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 157 meta-description characters.
Priority
Priority 6: fix during launch polish.
Fix Prompt
Add common public security headers
Why this needs attention
Several basic browser protection headers were not visible.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Use one clear H1 and ordered headings
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 3 total headings.
Priority
Priority 9: fix during launch polish.
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 7 high, 3 medium, 1 low.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low.
SEO / AEO
Severity mix: 1 critical, 7 high, 3 medium, 1 low.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low.
Failed checks
These checks need attention.
Heading structure
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 3 total headings. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Common security headers
Why this needs attention
Several basic browser protection headers were not visible.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Failed: earned 12 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Basic contrast
Why this needs attention
The scanner found text/background color pairs that may be hard to read, or could not verify contrast.
Low contrast makes a launch page feel less polished and can exclude users with low vision.
Recommended correction
Evidence
8 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.09. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 20: lower-risk cleanup after urgent launch blockers.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Traveling with Kids
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (8). Failed: earned 0 of 18 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Fix Prompt
Visible primary CTA
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Detected 0 CTA candidate(s). Failed: earned 0 of 14 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Hero clarity signals
Why this needs attention
The hero area does not provide enough clear product context.
Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 157 meta-description characters. Failed: earned 0 of 13 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Text density
Why this needs attention
The page has too little or too much detectable text for a useful launch page.
Too little copy can leave visitors confused; too much copy can bury the value proposition.
Recommended correction
Evidence
Detected about 74 visible word(s). General page range: 80-1800 words. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 21: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Trust signals
Why this needs attention
The page does not expose detectable proof, customer, review, security, or credibility signals.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 trust-signal keyword occurrence(s). Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Visual hierarchy
Why this needs attention
The page does not expose enough hierarchy signals from headings, emphasis, or CTA structure.
Hierarchy tells visitors what to read first and what action to take next.
Recommended correction
Evidence
Detected 0 hierarchy signal(s) from headings, CTA, and emphasized text. Failed: earned 0 of 9 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Rendered layout ergonomics
Why this needs attention
The browser-rendered page has layout or tap-target issues.
Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
Recommended correction
Evidence
Horizontal overflow: 0px. Small tap targets: 54. Failed: earned 0 of 9 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 13: fix during launch polish.
Affected elements
Skip to content
Gift services available in cart
Help Center
Store Locator
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
The canonical resolves to the scanned public URL.
Sitemap coverage and freshness
A sitemap index was found; this safe scan did not recursively fetch child sitemaps.
Structured data
Detected 2 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, PostalAddress, WebSite.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Detected 2 of 3 core identity signals across the title, description, and H1.
Answer-ready visible text
Detected 74 visible words and 0 audience, use-case, pricing, or integration signals.
Authorship and accountability
No author meta value or structured-data author was detected.
Published or updated date
No datePublished or dateModified value was detected in structured data.
Supporting-source links
Detected 2 external source or reference link(s); link quality still requires editorial review.
Rendered content availability
Rendered audit completed with 184 visible text element(s).
Synthetic search-agent reachability
8 of 8 search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OpenAIChatGPT searchOAI-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
OpenAIOpenAI model trainingGPTBotModel training
Robots: allowed
Probe: not tested for this control
OpenAIChatGPT user fetchesChatGPT-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
AnthropicClaude model trainingClaudeBotModel training
Robots: allowed
Probe: not tested for this control
AnthropicClaude searchClaude-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AnthropicClaude user fetchesClaude-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GoogleGoogle Search and AI featuresGooglebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GoogleGemini data use and groundingGoogle-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
MicrosoftBing and CopilotBingbotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
PerplexityPerplexity searchPerplexityBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
PerplexityPerplexity user fetchesPerplexity-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
AppleSiri, Spotlight, and Safari searchApplebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AppleApple foundation-model trainingApplebot-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
Mistral AIMistral searchMistralAI-IndexAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Mistral AIMistral user fetchesMistralAI-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
MetaMeta AI model and product datameta-externalagentModel training
Robots: allowed
Probe: not tested for this control
MetaMeta AI user fetchesmeta-externalfetcherUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AmazonAmazon model trainingAmazonbotModel training
Robots: allowed
Probe: not tested for this control
AmazonAlexa and Rufus searchAmzn-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AmazonAlexa user fetchesAmzn-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Common CrawlOpen web datasetsCCBotModel training
Robots: allowed
Probe: not tested for this control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Purple preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
