Speed Insights
Grade B
81% performance
https://www.babybjorn.com
From Babybjorn.com
LCP
500ms
Largest paint
TBT
570ms
Blocking time
CLS
0.01
Layout shift
75
out of 100
93
out of 100
103/111 rule points
92
out of 100
70/76 rule points
72
out of 100
68/94 rule points
41
out of 100
45/110 rule points
Category point breakdown
Biggest score-losing checks
For your AI agent
Share this audit’s URL with ChatGPT, Claude, or your coding agent to turn findings into fixes. Your agent can open the saved evidence below when it needs more detail; these files never start a new scan.
Agent-readable files
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (8).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Fix Prompt
Make the primary CTA obvious
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Detected 0 CTA candidate(s).
Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Clarify the hero promise
Why this needs attention
The hero area does not provide enough clear product context.
Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 157 meta-description characters.
Priority
Priority 6: fix during launch polish.
Fix Prompt
Add common public security headers
Why this needs attention
Several basic browser protection headers were not visible.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Use one clear H1 and ordered headings
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 3 total headings.
Priority
Priority 9: fix during launch polish.
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 7 high, 3 medium, 1 low. Coverage: 0 review and 0 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low. Coverage: 0 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low. Coverage: 0 review and 0 not applicable.
SEO / AEO
Severity mix: 1 critical, 7 high, 3 medium, 1 low. Coverage: 0 review and 0 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low. Coverage: 0 review and 0 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low. Coverage: 0 review and 0 not applicable.
Failed checks
These checks need attention.
Heading structure
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 3 total headings. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Common security headers
Why this needs attention
Several basic browser protection headers were not visible.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Failed: earned 12 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Basic contrast
Why this needs attention
The scanner found text/background color pairs that may be hard to read, or could not verify contrast.
Low contrast makes a launch page feel less polished and can exclude users with low vision.
Recommended correction
Evidence
8 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.09. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 20: lower-risk cleanup after urgent launch blockers.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Traveling with Kids
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (8). Failed: earned 0 of 18 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Coming Soon!
Drops September 2
The Essentials
Fix Prompt
Visible primary CTA
Why this needs attention
The page does not have a detectable call to action.
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Recommended correction
Evidence
Detected 0 CTA candidate(s). Failed: earned 0 of 14 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 4: fix before sharing the page publicly.
Fix Prompt
Hero clarity signals
Why this needs attention
The hero area does not provide enough clear product context.
Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
Recommended correction
Evidence
Detected 0 H1 heading(s) and 157 meta-description characters. Failed: earned 0 of 13 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Text density
Why this needs attention
The page has too little or too much detectable text for a useful launch page.
Too little copy can leave visitors confused; too much copy can bury the value proposition.
Recommended correction
Evidence
Detected about 74 visible word(s). General page range: 80-1800 words. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 21: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Trust signals
Why this needs attention
The page does not expose detectable proof, customer, review, security, or credibility signals.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 trust-signal keyword occurrence(s). Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Visual hierarchy
Why this needs attention
The page does not expose enough hierarchy signals from headings, emphasis, or CTA structure.
Hierarchy tells visitors what to read first and what action to take next.
Recommended correction
Evidence
Detected 0 hierarchy signal(s) from headings, CTA, and emphasized text. Failed: earned 0 of 9 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Rendered layout ergonomics
Why this needs attention
The browser-rendered page has layout or tap-target issues.
Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
Recommended correction
Evidence
Horizontal overflow: 0px. Small tap targets: 54. Failed: earned 0 of 9 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 13: fix during launch polish.
Affected elements
Skip to content
Gift services available in cart
Help Center
Store Locator
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
The canonical resolves to the scanned public URL.
Sitemap coverage and freshness
A sitemap index was found; this safe scan did not recursively fetch child sitemaps.
Structured data
Detected 2 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, PostalAddress, WebSite.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Detected 2 of 3 core identity signals across the title, description, and H1.
Answer-ready visible text
Detected 74 visible words and 0 audience, use-case, pricing, or integration signals.
Authorship and accountability
No author meta value or structured-data author was detected.
Published or updated date
No datePublished or dateModified value was detected in structured data.
Supporting-source links
Detected 2 external source or reference link(s); link quality still requires editorial review.
Rendered content availability
Rendered audit completed with 184 visible text element(s).
Synthetic search-agent reachability
8 of 8 search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OpenAIChatGPT searchOAI-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
OpenAIOpenAI model trainingGPTBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
OpenAIChatGPT user fetchesChatGPT-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AnthropicClaude model trainingClaudeBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AnthropicClaude searchClaude-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AnthropicClaude user fetchesClaude-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGoogle Search and AI featuresGooglebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGemini data use and groundingGoogle-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
MicrosoftBing and CopilotBingbotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity searchPerplexityBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity user fetchesPerplexity-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AppleSiri, Spotlight, and Safari searchApplebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AppleApple foundation-model trainingApplebot-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
Mistral AIMistral searchMistralAI-IndexPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Mistral AIMistral user fetchesMistralAI-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
MetaMeta AI model and product datameta-externalagentPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
MetaMeta AI user fetchesmeta-externalfetcherPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAmazon model trainingAmazonbotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AmazonAlexa and Rufus searchAmzn-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAlexa user fetchesAmzn-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Common CrawlOpen web datasetsCCBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
