Speed Insights
Grade A
99% performance
https://sellhoffman.com
From sellhoffman.com
LCP
484ms
Largest paint
TBT
41ms
Blocking time
CLS
0.004
Layout shift
67
out of 100
48
out of 100
68/142 rule points
94
out of 100
68/72 rule points
50
out of 100
28/56 rule points
75
out of 100
69/92 rule points
Category point breakdown
Biggest score-losing checks
For your AI agent
Share this audit’s URL with ChatGPT, Claude, or your coding agent to turn findings into fixes. Your agent can open the saved evidence below when it needs more detail; these files never start a new scan.
Agent-readable files
Strengthen answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 20/100, answer-ready text 0/100, semantic structured data 0/100. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 5 violation rule(s); 4 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 2 result(s) require review. Top rules: color-contrast (3), link-name (3), heading-order (1), meta-viewport (1), region (2).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
06
03
Contact us
Links must have discernible text
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has an empty title attribute
Fix Prompt
Add a useful meta description
Why this needs attention
No meta description was detected in the public page metadata.
Without a description, search and answer previews may select less useful page text automatically.
Recommended correction
Evidence
No meta description was detected.
Priority
Priority 3: fix before sharing the page publicly.
Fix Prompt
Add common public security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 5 of 5 common public security controls. Present: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: none. Needs strengthening: content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Add a canonical URL
Why this needs attention
The page does not declare which public URL is the preferred version.
A canonical tag reduces duplicate URL confusion before marketing links start spreading.
Recommended correction
Evidence
No canonical link tag was detected.
Priority
Priority 9: fix during launch polish.
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 1 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 0 review and 4 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 1 review and 0 not applicable.
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 2 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 0 review and 4 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 1 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 1 review and 0 not applicable.
Failed checks
These checks need attention.
Answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 20/100, answer-ready text 0/100, semantic structured data 0/100. Detected role: home (high confidence). Failed: earned 3 of 40 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Meta description
Why this needs attention
No meta description was detected in the public page metadata.
Without a description, search and answer previews may select less useful page text automatically.
Recommended correction
Evidence
No meta description was detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 3: fix before sharing the page publicly.
Fix Prompt
Heading structure
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 1 visible H1 heading(s) and 1 visible heading(s) in the rendered page. Heading-level order is assessed separately under Accessibility. Failed: earned 6 of 8 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Canonical tag
Why this needs attention
The page does not declare which public URL is the preferred version.
A canonical tag reduces duplicate URL confusion before marketing links start spreading.
Recommended correction
Evidence
No canonical link tag was detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Relevant schema coverage
Why this needs attention
The page is missing a primary JSON-LD entity that matches its actual role, or its named entity is not supported by visible content.
Structured data gives search and answer engines explicit facts about your product.
Recommended correction
Evidence
No JSON-LD schema blocks were detected. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Open Graph basics
Why this needs attention
The page is missing several social preview fields.
Launch links on X, LinkedIn, Slack, and communities look less trustworthy without a strong preview.
Recommended correction
Evidence
Detected 0 of 4 Open Graph basics. Failed: earned 0 of 5 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 18: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Common security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 5 of 5 common public security controls. Present: strict-transport-security, content-security-policy, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: none. Needs strengthening: content-security-policy only supplies a narrow control; add a default-src or script-src resource policy. Failed: earned 14 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Landmark presence
Why this needs attention
The page is missing common landmarks such as header, nav, main, or footer.
Landmarks make the page easier to navigate for assistive technology and keyboard users.
Recommended correction
Evidence
Detected 0 visible main landmark(s) and 2 visible landmark element(s) or roles. A page should expose one main landmark. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 18: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Basic contrast
Why this needs attention
The scanner found text/background color pairs that may be hard to read, or could not verify contrast.
Low contrast makes a launch page feel less polished and can exclude users with low vision.
Recommended correction
Evidence
12 of 44 rendered text color sample(s) across captured viewports missed WCAG contrast targets. Worst rendered ratio: 1.05. Mobile 390px viewport: 0 of 9 failed. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 20: lower-risk cleanup after urgent launch blockers.
Affected elements
Boost your sales skills with ease.
Actionable sales training that improves pipeline, close rates, and negotiation s
Start learning now
Scroll for more
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 5 violation rule(s); 4 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 2 result(s) require review. Top rules: color-contrast (3), link-name (3), heading-order (1), meta-viewport (1), region (2). Failed: earned 8 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
06
03
Contact us
Links must have discernible text
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has an empty title attribute
Fix Prompt
Text density
Why this needs attention
The page may not provide enough useful context for its detected role, or its rendered structure needs review.
Too little copy can leave visitors confused; too much copy can bury the value proposition.
Recommended correction
Evidence
Detected about 112 visible word(s) in the rendered page. The contextual range is 120-1200 words for the detected home page role. Failed: earned 9 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 21: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Credibility and proof
Why this needs attention
The page does not expose enough verifiable credibility for its detected role.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Visual hierarchy
Why this needs attention
Rendered typography, geometry, and contrast show that the main heading is not distinct or legible enough, or that the hierarchy needs manual review.
Hierarchy tells visitors what to read first and what action to take next.
Recommended correction
Evidence
The rendered H1 is 76px/500 weight versus a 20px/400 median body style (3.8× size). Captured 0 supporting heading(s) and 1 action(s). The main heading has a clear rendered emphasis over body copy. 12 of 44 rendered text samples missed contrast targets, so hierarchy is not considered fully legible. Failed: earned 6 of 9 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 12: fix during launch polish.
Fix Prompt
Rendered speed signals
Why this needs attention
The browser-rendered page shows slow or heavy speed signals.
Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder.
Recommended correction
Evidence
DOMContentLoaded: 1049ms. Load complete: 0ms. First contentful paint: 444ms. Largest contentful paint: 484ms. Total blocking time: 41ms. Cumulative layout shift: 0.004. Resources: 57. Scripts: 36. Images: 9. Third-party origins: 0. Transfer: 1017KB. Potential render-blocking resources: 2. Metrics outside the good range: Script requests 36 scripts (good at or below 20 scripts). Failed: earned 8 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 14: fix during launch polish.
Load contributors
Asset timings are observed request durations. They are not added together because browsers can load requests in parallel.
Script requests
16 scripts over the rendered audit threshold.
hooks.min.js
i18n.min.js
Fix Prompt
Runtime console health
Why this needs attention
The rendered page produced console or uncaught JavaScript errors.
Runtime errors can break forms, CTAs, animations, tracking, or responsive behavior even when the static HTML looks fine.
Recommended correction
Evidence
Detected 0 site-authored console error(s) and 1 uncaught page error(s) during render. Samples: i is not a function Failed: earned 0 of 7 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 15: fix during launch polish.
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
No canonical URL was detected.
Sitemap coverage and freshness
A sitemap index was found; this safe scan did not recursively fetch child sitemaps.
Structured data
Semantic schema score 0/100. Detected 0 JSON-LD block(s), 0 parse error(s), 0 graph node(s), and primary types none. Completeness: 0/100. Graph connectivity: 0/100. No primary schema type matched the detected page role. The primary schema entity was not clearly supported by visible page content.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Entity alignment scored 20/100 for “Sales Training for Closers, by Closers”. Title/H1 token overlap is 0%; description match not detected; identity schema not detected.
Answer-ready visible text
Answerability scored 0/100 from 0 main-content words, 0 concise answer block(s), 0 question heading(s), 0 definition(s), 0 list(s), and 0 table(s).
Authorship and accountability
Authorship is not a universal requirement for the detected home page role.
Published or updated date
Freshness metadata is contextual for the detected home page role.
Supporting-source links
Supporting sources are contextual for the detected home page role and do not affect readiness.
Rendered content availability
Rendered audit completed with 11 visible text element(s).
Synthetic search-agent reachability
8 of 8 completed search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OpenAIChatGPT searchOAI-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
OpenAIOpenAI model trainingGPTBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
OpenAIChatGPT user fetchesChatGPT-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AnthropicClaude model trainingClaudeBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AnthropicClaude searchClaude-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AnthropicClaude user fetchesClaude-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGoogle Search and AI featuresGooglebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGemini data use and groundingGoogle-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
MicrosoftBing and CopilotBingbotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity searchPerplexityBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity user fetchesPerplexity-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AppleSiri, Spotlight, and Safari searchApplebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AppleApple foundation-model trainingApplebot-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed
Synthetic probe: not applicable to this policy control
Mistral AIMistral searchMistralAI-IndexPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Mistral AIMistral user fetchesMistralAI-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
MetaMeta AI model and product datameta-externalagentPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
MetaMeta AI user fetchesmeta-externalfetcherPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAmazon model trainingAmazonbotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
AmazonAlexa and Rufus searchAmzn-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAlexa user fetchesAmzn-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Common CrawlOpen web datasetsCCBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed
Synthetic probe: not applicable to this policy control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
