Speed Insights
Grade C
74% performance
https://www.keatsbeauty.com
LCP
736ms
Largest paint
TBT
811ms
Blocking time
CLS
0.003
Layout shift
54
out of 100
64
out of 100
97/150 rule points
85
out of 100
65/76 rule points
61
out of 100
52/84 rule points
40
out of 100
45/92 rule points
Category point breakdown
- Material high-impact failures span 4 categories.
Biggest score-losing checks
For your AI agent
Share this audit’s URL with ChatGPT, Claude, or your coding agent to turn findings into fixes. Your agent can open the saved evidence below when it needs more detail; these files never start a new scan.
Agent-readable files
Fix rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 9 violation rule(s); 9 non-contrast rule(s) are scored here, including 4 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 1 result(s) require review. Top rules: image-alt (51), aria-prohibited-attr (2), link-name (1), scrollable-region-focusable (1), landmark-contentinfo-is-top-level (1).
Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Elements must only use permitted ARIA attributes
Fix all of the following: aria-label attribute cannot be used on a header-drawer with no valid role attribute.
Fix Prompt
Strengthen answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 50/100, answer-ready text 0/100, semantic structured data 85/100. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
Add common public security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, content-security-policy, x-content-type-options, frame protection (content-security-policy frame-ancestors and x-frame-options). Missing: referrer-policy. Needs strengthening: strict-transport-security max-age is 7889238; use at least 15552000 seconds once HTTPS is stable across the intended host scope; content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.
Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Shorten the meta description
Why this needs attention
The meta description is 172 characters, so it is longer than the recommended maximum.
Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message.
Recommended correction
Evidence
Meta description is 172 characters, above the 170-character maximum.
Priority
Priority 3: fix before sharing the page publicly.
Fix Prompt
Review introductory clarity signals
Why this needs attention
One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.
The introduction should help visitors understand the purpose of this particular page.
Recommended correction
Evidence
Detected 0 visible H1 heading(s), 0 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 3 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).
Priority
Priority 6: fix during launch polish.
Fix Prompt
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 0 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 2 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
SEO / AEO
Severity mix: 1 critical, 8 high, 3 medium, 1 low. Coverage: 0 review and 0 not applicable.
Accessibility
Severity mix: 0 critical, 3 high, 6 medium, 0 low. Coverage: 2 review and 0 not applicable.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low. Coverage: 0 review and 0 not applicable.
Design
Severity mix: 0 critical, 3 high, 7 medium, 1 low. Coverage: 0 review and 0 not applicable.
Failed checks
These checks need attention.
Answer-engine content quality
Why this needs attention
The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.
Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata.
Recommended correction
Evidence
Role-aware AEO content components: entity clarity 50/100, answer-ready text 0/100, semantic structured data 85/100. Detected role: home (high confidence). Failed: earned 16 of 40 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Page title
Why this needs attention
The browser title is missing, too short, or too long for a reliable search result headline.
Search engines, social previews, and saved browser tabs use the title to tell people what your product is.
Recommended correction
Evidence
Title is 81 characters. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 8: fix during launch polish.
Fix Prompt
Meta description
Why this needs attention
The meta description is 172 characters, so it is longer than the recommended maximum.
Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message.
Recommended correction
Evidence
Meta description is 172 characters, above the 170-character maximum. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 3: fix before sharing the page publicly.
Fix Prompt
Heading structure
Why this needs attention
The page heading structure is either missing a single main heading or skips heading levels.
Clear headings help visitors, search engines, and assistive technology understand the page quickly.
Recommended correction
Evidence
Detected 0 visible H1 heading(s) and 3 visible heading(s) in the rendered page. Heading-level order is assessed separately under Accessibility. Failed: earned 0 of 8 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 9: fix during launch polish.
Fix Prompt
Schema quality and validity
Why this needs attention
The JSON-LD may parse, but its required facts, page-role relevance, visible-content agreement, or graph connections are incomplete.
Invalid structured data can be ignored by search and answer systems, even when visible page content is strong.
Recommended correction
Evidence
2 of 2 JSON-LD block(s) parsed. Semantic quality is 85/100: completeness 100/100, graph connectivity 0/100, primary types Organization, WebSite, currently useful search-feature types Organization, WebSite. Nested types do not count as separate schema coverage. SearchAction is retired as a Google search feature and earns no coverage credit. Failed: earned 7 of 8 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 10: fix during launch polish.
Fix Prompt
Common security headers
Why this needs attention
Several browser protection headers are missing or present only as weak, narrow policies.
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Recommended correction
Evidence
Detected 4 of 5 common public security controls. Present: strict-transport-security, content-security-policy, x-content-type-options, frame protection (content-security-policy frame-ancestors and x-frame-options). Missing: referrer-policy. Needs strengthening: strict-transport-security max-age is 7889238; use at least 15552000 seconds once HTTPS is stable across the intended host scope; content-security-policy only supplies a narrow control; add a default-src or script-src resource policy. Failed: earned 9 of 18 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Fix Prompt
Visible cookie flags
Why this needs attention
The safe public scan could not inspect private or browser-set cookies, so cookie flag coverage was not verified.
Session and preference cookies should avoid unnecessary exposure before early users sign in or submit forms.
Recommended correction
Evidence
Observed 7 cookie(s) without storing names or values. Secure: 3/7. HttpOnly: 3/7. SameSite: 7/7. SameSite=None without Secure: 0. Failed: earned 2 of 4 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 20: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Image alt text
Why this needs attention
One or more images are missing alt text.
People using screen readers may miss product context, trust signals, or calls to action.
Recommended correction
Evidence
Detected 52 image(s) with no alt attribute and 0 image(s) with empty alt text that appear informative, out of 83. 0 empty-alt image(s) looked decorative and were not counted as failures. Failed: earned 0 of 14 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 11: fix during launch polish.
Fix Prompt
Rendered axe accessibility violations
Why this needs attention
The rendered page has accessibility rule violations detected by axe-core.
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Recommended correction
Evidence
axe found 9 violation rule(s); 9 non-contrast rule(s) are scored here, including 4 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 1 result(s) require review. Top rules: image-alt (51), aria-prohibited-attr (2), link-name (1), scrollable-region-focusable (1), landmark-contentinfo-is-top-level (1). Failed: earned 0 of 18 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 5: fix before sharing the page publicly.
Affected elements
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Images must have alternative text
Fix any of the following: Element does not have an alt attribute aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute Element's default semantics were not overridden with role="none" or role="presentation"
Elements must only use permitted ARIA attributes
Fix all of the following: aria-label attribute cannot be used on a header-drawer with no valid role attribute.
Fix Prompt
Hero clarity signals
Why this needs attention
One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.
The introduction should help visitors understand the purpose of this particular page.
Recommended correction
Evidence
Detected 0 visible H1 heading(s), 0 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 3 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence). Failed: earned 2 of 13 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 6: fix during launch polish.
Fix Prompt
Text density
Why this needs attention
The page may not provide enough useful context for its detected role, or its rendered structure needs review.
Too little copy can leave visitors confused; too much copy can bury the value proposition.
Recommended correction
Evidence
Detected about 70 visible word(s) in the rendered page. The contextual range is 120-1200 words for the detected home page role. Failed: earned 6 of 10 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 21: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Credibility and proof
Why this needs attention
The page does not expose enough verifiable credibility for its detected role.
Trust signals reduce hesitation when strangers see the product for the first time.
Recommended correction
Evidence
Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page. Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 16: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Rendered composition and spacing
Why this needs attention
Rendered geometry found cramped text, overly long lines, undersized body copy, or too many competing actions in the first viewport.
Consistent spacing helps the page feel deliberate and easier to scan.
Recommended correction
Evidence
Desktop 1366px: 1 unique above-fold action(s), 1 body sample(s) below 14px, 0 cramped line-height sample(s), and 0 overlong line sample(s). Mobile 390px: 1 unique above-fold action(s), 1 body sample(s) below 14px, 0 cramped line-height sample(s), and 0 overlong line sample(s). Repeated CTA labels are deduplicated and do not earn extra credit. Failed: earned 2 of 7 points from partial coverage.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 25: lower-risk cleanup after urgent launch blockers.
Fix Prompt
Rendered speed signals
Why this needs attention
The browser-rendered page shows slow or heavy speed signals.
Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder.
Recommended correction
Evidence
DOMContentLoaded: 3122ms. Load complete: 4308ms. First contentful paint: 724ms. Largest contentful paint: 736ms. Total blocking time: 811ms. Cumulative layout shift: 0.003. Resources: 180. Scripts: 74. Images: 42. Third-party origins: 28. Transfer: 2420KB. Potential render-blocking resources: 8. Metrics outside the good range: DOMContentLoaded 3122ms (good at or below 2500ms); Total blocking time 811ms (good at or below 200ms; poor range); Transfer size 2420KB (good at or below 2200KB); Script requests 74 scripts (good at or below 20 scripts); Third-party origins 28 origins (good at or below 8 origins). Failed: earned 0 of 10 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 14: fix during launch polish.
Load contributors
Asset timings are observed request durations. They are not added together because browsers can load requests in parallel.
DOMContentLoaded
622ms over the rendered audit threshold.
Total blocking time
611ms over the rendered audit threshold.
Transfer size
220KB over the rendered audit threshold.
Script requests
54 scripts over the rendered audit threshold.
Fix Prompt
Runtime console health
Why this needs attention
The rendered page produced console or uncaught JavaScript errors.
Runtime errors can break forms, CTAs, animations, tracking, or responsive behavior even when the static HTML looks fine.
Recommended correction
Evidence
Detected 0 site-authored console error(s) and 1 uncaught page error(s) during render. Samples: Cannot read properties of undefined (reading 'fade') Failed: earned 0 of 7 points.
How FreeScan evaluates this check (opens in a new tab)Priority
Priority 15: fix during launch polish.
Fix Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
The canonical resolves to the scanned public URL.
Sitemap coverage and freshness
A sitemap index was found; this safe scan did not recursively fetch child sitemaps.
Structured data
Semantic schema score 85/100. Detected 2 JSON-LD block(s), 0 parse error(s), 3 graph node(s), and primary types Organization, WebSite. Completeness: 100/100. Graph connectivity: 0/100. A primary schema type matches the detected page role. The schema entity is supported by visible page content. Retired search feature: SearchAction; no coverage credit is awarded.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Entity alignment scored 50/100 for “Efficacy % Skincare That Actually Works”. Title/H1 token overlap is 0%; description match detected; identity schema detected.
Answer-ready visible text
Answerability scored 0/100 from 48 main-content words, 0 concise answer block(s), 0 question heading(s), 0 definition(s), 0 list(s), and 0 table(s).
Authorship and accountability
Authorship is not a universal requirement for the detected home page role.
Published or updated date
Freshness metadata is contextual for the detected home page role.
Supporting-source links
Supporting sources are contextual for the detected home page role and do not affect readiness.
Rendered content availability
Rendered audit completed with 28 visible text element(s).
Synthetic search-agent reachability
8 of 8 completed search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
https://www.keatsbeauty.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.
OpenAIChatGPT searchOAI-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
OpenAIOpenAI model trainingGPTBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
OpenAIChatGPT user fetchesChatGPT-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AnthropicClaude model trainingClaudeBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
AnthropicClaude searchClaude-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AnthropicClaude user fetchesClaude-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGoogle Search and AI featuresGooglebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
GoogleGemini data use and groundingGoogle-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
MicrosoftBing and CopilotBingbotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity searchPerplexityBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
PerplexityPerplexity user fetchesPerplexity-UserUNKNOWN · Toggle crawler details
User-requested fetch
Robots: not applicable to user-requested fetches
Synthetic probe: not tested · access is unverified
AppleSiri, Spotlight, and Safari searchApplebotPASS · ALLOWED · Toggle crawler details
Search and discovery
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AppleApple foundation-model trainingApplebot-ExtendedPOLICY ALLOWED · Toggle crawler details
Data-use policy control
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
Mistral AIMistral searchMistralAI-IndexPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Mistral AIMistral user fetchesMistralAI-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
MetaMeta AI model and product datameta-externalagentPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
MetaMeta AI user fetchesmeta-externalfetcherPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAmazon model trainingAmazonbotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
AmazonAlexa and Rufus searchAmzn-SearchBotPASS · ALLOWED · Toggle crawler details
AI search
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
AmazonAlexa user fetchesAmzn-UserPASS · ALLOWED · Toggle crawler details
User-requested fetch
Robots: allowed by * allow: / · line 19
Synthetic probe: reachable · HTTP 200 · 100% sampled-content parity
Common CrawlOpen web datasetsCCBotPOLICY ALLOWED · Toggle crawler details
Model training
Robots: allowed by * allow: / · line 19
Synthetic probe: not applicable to this policy control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Preference states are training or data-use choices and do not lower the AEO score.
The image refreshes from FreeScan after a completed rescan. Clicking it always opens the newest public report saved for this exact scanned URL.
Scan evidence is included as untrusted data. The implementation brief instructs agents to verify findings before editing and to avoid destructive or speculative changes.
