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.tn-elem[data-elem-id=\"1698667210453\"] .tn-atom__img{border-radius:0px 0px 0px 0px;object-position:center center;}@media screen and (max-width:1199px){#rec651066534 .tn-elem[data-elem-id=\"1698667210453\"]{display:table;top:618px;left:calc(50% - 320px + 80px);width:480px;height:auto;}}@media screen and (max-width:639px){#rec651066534 .tn-elem[data-elem-id=\"1698667210453\"]{display:table;top:516px;left:calc(50% - 160px + -70px);width:460px;height:auto;}} Брендинг, стратегия и&nbsp;дизайн для бизнеса в&nbsp;России блог.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: Synamica — агентство брендинга и стратегии для бизнеса. H1: Брендинг, стратегия и&nbsp;дизайн для бизнеса в&nbsp;России. Schema types: PostalAddress, ProfessionalService.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"Structured data is present","category":"seo_aeo","evidence":"JSON-LD blocks: 1. Types: PostalAddress, ProfessionalService. Parse errors: 0.","interpretation":"The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"accessibility","evidence":"SEO / AEO: 76/100. Security: 92/100. Accessibility: 26/100. Design: 63/100","interpretation":"The weakest area is Accessibility, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://synamica.ru/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 102. Contrast failures: 1. Console errors: 0. Desktop overflow: 0px. Mobile overflow: not capturedpx.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 3130ms. Load complete: 0ms. First contentful paint: 3816ms. Resources: 86. Scripts: 28. Images: 4. Third-party origins: 10. Transfer: 16102KB.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 6. Critical: 0. Serious: 5. Top rules: aria-dialog-name, color-contrast, html-has-lang, role-img-alt, svg-img-alt.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Answer-engine content quality","status":"fail","checkId":"seo_aeo_content_quality","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 40/100, answer-ready text 25/100, semantic structured data 40/100. Detected role: home (high confidence).","severity":"high","scoreLost":26,"remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 6 violation rule(s); 5 non-contrast rule(s) are scored here, including 4 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: aria-dialog-name (1), color-contrast (1), html-has-lang (1), role-img-alt (28), svg-img-alt (3).","severity":"high","scoreLost":18,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Needs strengthening: none.","severity":"high","scoreLost":6,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Image alt text","status":"fail","checkId":"accessibility_alt_text","category":"accessibility","evidence":"Detected 1 image(s) with no alt attribute and 2 image(s) with empty alt text that appear informative, out of 5. 0 empty-alt image(s) looked decorative and were not counted as failures.","severity":"high","scoreLost":14,"remediation":{"title":"Add meaningful image alt text","priority":11,"fixInstruction":"Add concise alt text for informative images and use empty alt text only for decorative images.","plainEnglishExplanation":"One or more images are missing alt text.","whyItMattersBeforeLaunch":"People using screen readers may miss product context, trust signals, or calls to action."}},{"label":"Visible primary CTA","status":"fail","checkId":"design_primary_cta","category":"design","evidence":"Rendered CTA evidence: 0 desktop above-fold action(s) across 0 unique purpose(s); uncaptured mobile above-fold action(s) across uncaptured unique purpose(s). 0 repeated occurrence(s) were deduplicated and earned no extra credit.","severity":"high","scoreLost":7,"remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."}}],"startedAt":"2026-09-11T08:48:58.549Z","completedAt":"2026-09-11T08:49:21.765Z","scanVersion":"mvp-four-score-v29-readiness-calibration","seoAnalysis":{"h1":["Брендинг, стратегия и&nbsp;дизайн для бизнеса в&nbsp;России"],"title":"Synamica — агентство брендинга и стратегии для бизнеса","htmlLang":"","canonical":"https://synamica.ru/","openGraph":{"url":"https://synamica.ru","image":"https://static.tildacdn.com/tild3262-3232-4566-b838-643139353062/S_.jpg","title":"Synamica — агентство брендинга и стратегии для бизнеса","description":"Агентство по разработке брендов и продуктов для малого и среднего бизнеса"},"wordCount":1041,"imageCount":5,"authorNames":[],"schemaCount":1,"schemaTypes":["PostalAddress","ProfessionalService"],"dateModified":"","datePublished":"","headingLevels":[1,2,2,3,2,2,2,2,2,3],"internalLinks":[{"url":"https://synamica.ru/b2b","path":"/b2b","anchorText":"b2b"},{"url":"https://synamica.ru/calvados_valaam","path":"/calvados_valaam","anchorText":"описание проекта"},{"url":"https://synamica.ru/monastico_valaam","path":"/monastico_valaam","anchorText":"описание проекта"},{"url":"https://synamica.ru/zelvector","path":"/zelvector","anchorText":"описание проекта"},{"url":"https://synamica.ru/mgrani2025","path":"/mgrani2025","anchorText":"описание проекта"},{"url":"https://synamica.ru/partitura","path":"/partitura","anchorText":"описание проекта"},{"url":"https://synamica.ru/diagnostika","path":"/diagnostika","anchorText":"ПРОЙТИ ДИАГНОСТИКУ"}],"metaDescription":"Агентство по разработке брендов и продуктов для малого и среднего бизнеса","imagesMissingAlt":3,"robotsDirectives":"","externalLinkCount":0,"schemaParseErrorCount":0},"aeoReadiness":{"score":71,"signals":[{"id":"indexability","label":"Index and citation eligibility","status":"pass","evidence":"No general noindex directive was detected."},{"id":"snippets","label":"Snippet and answer controls","status":"pass","evidence":"No general nosnippet or max-snippet:0 control was detected."},{"id":"canonical","label":"Canonical alignment","status":"pass","evidence":"The canonical resolves to the scanned public URL."},{"id":"sitemap","label":"Sitemap coverage and freshness","status":"pass","evidence":"The exact URL appears in the fetched sitemap with lastmod 2026-08-20T16:54:49+00:00."},{"id":"structured_data","label":"Structured data","status":"fail","evidence":"Semantic schema score 40/100. Detected 1 JSON-LD block(s), 0 parse error(s), 2 graph node(s), and primary types ProfessionalService. Completeness: 100/100. Graph connectivity: 0/100. No primary schema type matched the detected page role. The primary schema entity was not clearly supported by visible page content."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"fail","evidence":"Entity alignment scored 40/100 for “Брендинг, стратегия и дизайн для бизнеса в России”. Title/H1 token overlap is 0%; description match not detected; identity schema not detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"fail","evidence":"Answerability scored 25/100 from 519 main-content words, 0 concise answer block(s), 0 question heading(s), 0 definition(s), 0 list(s), and 0 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 138 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://synamica.ru/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility."}],"analysis":{"entity":{"score":40,"subject":"Брендинг, стратегия и дизайн для бизнеса в России","titleH1Overlap":0,"schemaIdentityPresent":false,"descriptionSubjectMatch":false},"evidence":{"score":0,"applicable":false,"claimCount":0,"authorPresent":false,"visibleDateMatch":false,"sourceDomainCount":0,"validModifiedDate":false,"genericAnchorCount":0,"primarySourceCount":0,"validPublishedDate":false,"supportedClaimCount":0,"contextualSourceCount":0,"originalEvidenceSignalCount":0},"pageRole":"home","answerability":{"score":25,"listCount":0,"applicable":true,"tableCount":0,"definitionCount":0,"directAnswerCount":0,"questionHeadingCount":0},"contentSimHash":"befe8bbdd5e74bee","structuredData":{"score":40,"types":["PostalAddress","ProfessionalService"],"idCount":0,"applicable":true,"blockCount":1,"sameAsCount":2,"primaryTypes":["ProfessionalService"],"graphNodeCount":2,"parseErrorCount":0,"entityReferences":[{"id":"","name":"Synamica","types":["ProfessionalService"],"sameAs":["https://t.me/synamica_thinks","https://www.threads.net/@aignatev"],"relationships":[]},{"id":"","name":"","types":["PostalAddress"],"sameAs":[],"relationships":[]}],"primaryTypeMatch":false,"completenessScore":100,"connectivityScore":0,"searchFeatureTypes":[],"visibleEntityMatch":false,"limitedFeatureTypes":[],"retiredFeatureTypes":[]},"pageRoleSignals":["root URL"],"contentFingerprint":"93d666d8643507e317ac4e68","pageRoleConfidence":"high","freshnessApplicable":false,"internalLinkTargets":["https://synamica.ru/blog","https://synamica.ru/b2b","https://synamica.ru/","https://synamica.ru/calvados_valaam","https://synamica.ru/monastico_valaam","https://synamica.ru/zelvector","https://synamica.ru/mgrani2025","https://synamica.ru/partitura","https://synamica.ru/diagnostika"],"templateFingerprint":"985ac979202595b07160","authorshipApplicable":false,"mainContentWordCount":519},"checkedAt":"2026-09-11T08:49:21.690Z","eligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2026-08-20T16:54:49+00:00","largeImagePreviewAllowed":true}},"checkResults":[{"id":"seo_crawler_access","label":"Crawler access","status":"pass","category":"seo_aeo","evidence":"FreeScan.app reached the public page with HTTP 200. AEO crawler readiness is 100%: discovery 45/45, index and snippet eligibility 25/25, synthetic reachability 20/20, sitemap freshness 10/10. robots.txt did not block the scored AI search or user-fetch agents for this page path.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"seo_aeo_content_quality","label":"Answer-engine content quality","status":"fail","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 40/100, answer-ready text 25/100, semantic structured data 40/100. Detected role: home (high confidence).","maxScore":40,"severity":"high","remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."},"scoreImpact":14,"scoreReason":"Failed: earned 14 of 40 points from partial coverage."},{"id":"seo_title_present","label":"Page title","status":"pass","category":"seo_aeo","evidence":"Title is 54 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_meta_description","label":"Meta description","status":"pass","category":"seo_aeo","evidence":"Meta description is 73 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_heading_structure","label":"Heading structure","status":"pass","category":"seo_aeo","evidence":"Detected 1 H1 heading(s) and 10 total headings.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_canonical","label":"Canonical tag","status":"pass","category":"seo_aeo","evidence":"Canonical aligns with the scanned page: https://synamica.ru/.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_robots_txt","label":"robots.txt reachability","status":"pass","category":"seo_aeo","evidence":"robots.txt returned HTTP 200.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_sitemap_xml","label":"Sitemap validity","status":"pass","category":"seo_aeo","evidence":"sitemap at /sitemap.xml returned HTTP 200 with a valid urlset root and 50 URL location(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"seo_llms_txt","label":"Optional LLM-readable file","status":"pass","category":"seo_aeo","evidence":"https://synamica.ru/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.","maxScore":0,"severity":"info","scoreImpact":0,"scoreReason":"Passed: earned 0 of 0 points."},{"id":"seo_schema_presence","label":"Relevant schema coverage","status":"fail","category":"seo_aeo","evidence":"Detected 1 JSON-LD block(s). Primary types: ProfessionalService. No primary type matches the page role. The named entity was not clearly supported by visible page content.","maxScore":10,"severity":"high","remediation":{"title":"Add relevant structured data","priority":12,"fixInstruction":"Add one or more primary JSON-LD nodes that match this page's real purpose. Give important entities stable site-owned @id values, connect related nodes, and use only facts supported by visible public content.","plainEnglishExplanation":"The page is missing a primary JSON-LD entity that matches its actual role, or its named entity is not supported by visible content.","whyItMattersBeforeLaunch":"Structured data gives search and answer engines explicit facts about your product."},"scoreImpact":3,"scoreReason":"Failed: earned 3 of 10 points from partial coverage."},{"id":"seo_schema_validity","label":"Schema quality and validity","status":"fail","category":"seo_aeo","evidence":"1 of 1 JSON-LD block(s) parsed. Semantic quality is 40/100: completeness 100/100, graph connectivity 0/100, primary types ProfessionalService, currently useful search-feature types none. Nested types do not count as separate schema coverage.","maxScore":8,"severity":"high","remediation":{"title":"Improve schema quality and validity","priority":10,"fixInstruction":"Validate each application/ld+json block, fix syntax errors, complete the fields required for each primary type, keep every claim aligned with visible content, and connect related entities with stable @id references. Do not use nested Question, Answer, Offer, or retired SearchAction markup to inflate coverage.","plainEnglishExplanation":"The JSON-LD may parse, but its required facts, page-role relevance, visible-content agreement, or graph connections are incomplete.","whyItMattersBeforeLaunch":"Invalid structured data can be ignored by search and answer systems, even when visible page content is strong."},"scoreImpact":5,"scoreReason":"Failed: earned 5 of 8 points from partial coverage."},{"id":"seo_open_graph","label":"Open Graph basics","status":"pass","category":"seo_aeo","evidence":"Detected 4 of 4 Open Graph basics.","maxScore":5,"severity":"low","scoreImpact":5,"scoreReason":"Passed: earned 5 of 5 points."},{"id":"seo_indexability","label":"Indexability signals","status":"pass","category":"seo_aeo","evidence":"No noindex directive was detected in page or public headers.","maxScore":9,"severity":"high","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"seo_internal_links","label":"Internal link basics","status":"pass","category":"seo_aeo","evidence":"Detected 12 internal link(s).","maxScore":6,"severity":"medium","scoreImpact":6,"scoreReason":"Passed: earned 6 of 6 points."},{"id":"security_https","label":"HTTPS","status":"pass","category":"security","evidence":"Final page is served over HTTPS.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"security_mixed_content","label":"Mixed content indicators","status":"pass","category":"security","evidence":"Detected 0 insecure asset or link reference(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_common_headers","label":"Common security headers","status":"fail","category":"security","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Needs strengthening: none.","maxScore":18,"severity":"high","remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."},"scoreImpact":12,"scoreReason":"Failed: earned 12 of 18 points from partial coverage."},{"id":"security_insecure_forms","label":"Insecure form actions","status":"pass","category":"security","evidence":"Detected 0 insecure form action(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_sensitive_file_probes","label":"Sensitive file probes","status":"pass","category":"security","evidence":"Small allowlist probes did not return recognizable sensitive-file contents; generic HTML fallback pages are excluded.","maxScore":16,"severity":"critical","scoreImpact":16,"scoreReason":"Passed: earned 16 of 16 points."},{"id":"security_cookie_flags","label":"Visible cookie flags","status":"not_applicable","category":"security","evidence":"No public Set-Cookie header was captured for the scanned page.","maxScore":4,"severity":"info","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_alt_text","label":"Image alt text","status":"fail","category":"accessibility","evidence":"Detected 1 image(s) with no alt attribute and 2 image(s) with empty alt text that appear informative, out of 5. 0 empty-alt image(s) looked decorative and were not counted as failures.","maxScore":14,"severity":"high","remediation":{"title":"Add meaningful image alt text","priority":11,"fixInstruction":"Add concise alt text for informative images and use empty alt text only for decorative images.","plainEnglishExplanation":"One or more images are missing alt text.","whyItMattersBeforeLaunch":"People using screen readers may miss product context, trust signals, or calls to action."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_alt_text_quality","label":"Alt text meaning and page language","status":"review","category":"accessibility","evidence":"Detected 1 distinct non-empty alt description(s). Automated checks can verify presence, but a person should confirm that each informative image is described accurately and in the page language (not declared). Samples: “Логотип компании Synamica”.","maxScore":6,"severity":"medium","remediation":{"title":"Review alt text meaning and language","priority":14,"fixInstruction":"Review each informative image in context. Describe its purpose concisely in the page language, remove filenames or generic filler, and keep empty alt text only on decorative images.","plainEnglishExplanation":"Alt attributes are present, but automated scanning cannot prove that each description matches the image or the page language.","whyItMattersBeforeLaunch":"Accurate, localized descriptions give screen-reader users the same useful context as sighted visitors."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"accessibility_form_labels","label":"Form labels","status":"not_applicable","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 0 eligible user-facing form control(s).","maxScore":14,"severity":"high","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_heading_order","label":"Heading order","status":"pass","category":"accessibility","evidence":"Heading levels found: 1, 2, 2, 3, 2, 2, 2, 2, 2, 3.","maxScore":11,"severity":"medium","scoreImpact":11,"scoreReason":"Passed: earned 11 of 11 points."},{"id":"accessibility_landmarks","label":"Landmark presence","status":"fail","category":"accessibility","evidence":"Detected 0 main landmark(s) and 0 total landmark element(s) or roles. A page should expose one main landmark.","maxScore":10,"severity":"medium","remediation":{"title":"Add page landmarks","priority":18,"fixInstruction":"Use semantic elements such as header, nav, main, and footer around the appropriate page areas.","plainEnglishExplanation":"The page is missing common landmarks such as header, nav, main, or footer.","whyItMattersBeforeLaunch":"Landmarks make the page easier to navigate for assistive technology and keyboard users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"accessibility_semantic_controls","label":"Semantic buttons and links","status":"pass","category":"accessibility","evidence":"Detected 12 interactive control(s), including 0 custom ARIA control(s), and 0 clickable element(s) without native or declared control semantics. Custom controls require keyboard-behavior review.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"accessibility_html_lang","label":"HTML language","status":"fail","category":"accessibility","evidence":"No html lang attribute was detected.","maxScore":9,"severity":"medium","remediation":{"title":"Set the page language","priority":19,"fixInstruction":"Add the correct lang attribute to the html element, such as lang=\"en\".","plainEnglishExplanation":"The html lang attribute is missing.","whyItMattersBeforeLaunch":"Screen readers use the language attribute to pronounce content correctly."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 9 points."},{"id":"accessibility_contrast","label":"Basic contrast","status":"fail","category":"accessibility","evidence":"1 of 102 rendered text color sample(s) across captured viewports missed WCAG contrast targets. Worst rendered ratio: 3.28.","maxScore":8,"severity":"medium","remediation":{"title":"Improve detectable color contrast","priority":20,"fixInstruction":"Review key text, buttons, and links against a 4.5:1 contrast target for normal text.","plainEnglishExplanation":"The scanner found text/background color pairs that may be hard to read, or could not verify contrast.","whyItMattersBeforeLaunch":"Low contrast makes a launch page feel less polished and can exclude users with low vision."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","status":"fail","category":"accessibility","evidence":"axe found 6 violation rule(s); 5 non-contrast rule(s) are scored here, including 4 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: aria-dialog-name (1), color-contrast (1), html-has-lang (1), role-img-alt (28), svg-img-alt (3).","maxScore":18,"severity":"high","remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 18 points."},{"id":"design_primary_cta","label":"Visible primary CTA","status":"fail","category":"design","evidence":"Rendered CTA evidence: 0 desktop above-fold action(s) across 0 unique purpose(s); uncaptured mobile above-fold action(s) across uncaptured unique purpose(s). 0 repeated occurrence(s) were deduplicated and earned no extra credit.","maxScore":14,"severity":"high","remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."},"scoreImpact":7,"scoreReason":"Failed: earned 7 of 14 points from partial coverage."},{"id":"design_hero_clarity","label":"Hero clarity signals","status":"fail","category":"design","evidence":"Detected 1 H1 heading(s), 59 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 1 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","maxScore":13,"severity":"high","remediation":{"title":"Review introductory clarity signals","priority":6,"fixInstruction":"Verify the measured heading, introductory description, and next action against the live page. Preserve appropriate short place or product names and existing useful descriptions. Improve only confirmed clarity gaps for this page's purpose; do not invent a marketing promise or shorten a useful description solely to satisfy a character count.","plainEnglishExplanation":"One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.","whyItMattersBeforeLaunch":"The introduction should help visitors understand the purpose of this particular page."},"scoreImpact":9,"scoreReason":"Failed: earned 9 of 13 points from partial coverage."},{"id":"design_text_density","label":"Text density","status":"pass","category":"design","evidence":"Detected about 1041 visible word(s). The contextual range is 120-1200 words for the detected home page role.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_trust_signals","label":"Credibility and proof","status":"fail","category":"design","evidence":"Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","maxScore":10,"severity":"medium","remediation":{"title":"Add role-appropriate credibility","priority":16,"fixInstruction":"Use evidence appropriate to this page: accurate customer proof on commercial pages; cited sources, methodology, authorship, review dates, and data provenance on editorial or reference pages. Never invent customers, ratings, claims, or testimonials.","plainEnglishExplanation":"The page does not expose enough verifiable credibility for its detected role.","whyItMattersBeforeLaunch":"Trust signals reduce hesitation when strangers see the product for the first time."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"design_responsive_viewport","label":"Responsive viewport basics","status":"pass","category":"design","evidence":"Viewport meta tag was detected.","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"design_readability","label":"Readability signals","status":"pass","category":"design","evidence":"Average prose sentence length is about 14 word(s), measured from 236 words across 17 sentences in 7 text block(s). Paragraph boundaries are preserved; navigation, card labels, bylines, and controls are excluded.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"design_spacing_consistency","label":"Rendered composition and spacing","status":"review","category":"design","evidence":"Desktop 1366px: 0 unique above-fold action(s), 0 body sample(s) below 14px, 0 cramped line-height sample(s), and 0 overlong line sample(s). The mobile composition pass did not complete. Repeated CTA labels are deduplicated and do not earn extra credit.","maxScore":7,"severity":"medium","remediation":{"title":"Improve rendered composition","priority":25,"fixInstruction":"Use the measured desktop and mobile evidence to fix the specific composition problem. Keep body text at a readable size and line height, constrain long prose lines, reduce first-viewport action competition, and preserve consistent spacing across repeated blocks.","plainEnglishExplanation":"Rendered geometry found cramped text, overly long lines, undersized body copy, or too many competing actions in the first viewport.","whyItMattersBeforeLaunch":"Consistent spacing helps the page feel deliberate and easier to scan."},"scoreImpact":4,"scoreReason":"Review required: earned 4 of 7 points from measured evidence; full credit requires a clean result."},{"id":"design_visual_hierarchy","label":"Visual hierarchy","status":"review","category":"design","evidence":"Rendered hierarchy captured 1 visible H1 heading(s), 0 body-text sample(s), 2 supporting heading(s), and 0 action(s). The evidence is insufficient for a reliable typography comparison. 1 of 102 rendered text samples missed contrast targets, so hierarchy is not considered fully legible.","maxScore":9,"severity":"medium","remediation":{"title":"Strengthen visual hierarchy","priority":12,"fixInstruction":"Use the highlighted rendered element, measured font ratio, and contrast evidence to strengthen the main heading, improve legibility, or reduce competing emphasis. Preserve correct semantic headings and do not add decorative emphasis solely to satisfy the scan.","plainEnglishExplanation":"Rendered typography, geometry, and contrast show that the main heading is not distinct or legible enough, or that the hierarchy needs manual review.","whyItMattersBeforeLaunch":"Hierarchy tells visitors what to read first and what action to take next."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"design_rendered_performance","label":"Rendered speed signals","status":"fail","category":"design","evidence":"DOMContentLoaded: 3130ms. Load complete: 0ms. First contentful paint: 3816ms. Resources: 86. Scripts: 28. Images: 4. Third-party origins: 10. Transfer: 16102KB. Potential render-blocking resources: 11. Exceeded thresholds: DOMContentLoaded 3130ms (threshold 2500ms); First contentful paint 3816ms (threshold 2200ms); Transfer size 16102KB (threshold 2200KB); Script requests 28 scripts (threshold 20 scripts); Third-party origins 10 origins (threshold 8 origins).","maxScore":10,"severity":"medium","remediation":{"title":"Improve rendered speed signals","priority":14,"fixInstruction":"Reduce render-blocking scripts/styles, compress and size images, defer non-critical JavaScript, reduce third-party tags, and keep above-the-fold content quick to paint.","plainEnglishExplanation":"The browser-rendered page shows slow or heavy speed signals.","whyItMattersBeforeLaunch":"Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"design_runtime_health","label":"Runtime console health","status":"pass","category":"design","evidence":"No site-authored console errors or uncaught page errors were detected during render.","maxScore":7,"severity":"low","scoreImpact":7,"scoreReason":"Passed: earned 7 of 7 points."},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","status":"review","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at uncapturedpx: not capturedpx. WCAG 2.2 AA target-size failures: 0. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies. The mobile viewport pass did not complete, so this check needs review rather than receiving a pass.","maxScore":9,"severity":"medium","remediation":{"title":"Fix rendered layout ergonomics","priority":13,"fixInstruction":"Remove elements wider than the viewport and add responsive constraints. Make controls at least 24×24 CSS pixels or provide enough spacing for a 24px circle around each undersized target; use 44×44px as the enhanced usability target where practical.","plainEnglishExplanation":"The browser-rendered page has layout or tap-target issues.","whyItMattersBeforeLaunch":"Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."}],"opportunities":[{"id":"important_internal_links","title":"Expose important supporting pages in navigation or footer","impact":"medium","category":"seo_aeo","evidence":"No pricing, docs, contact, security, privacy, terms, or about links were detected in public internal links.","nextStep":"Link to the most useful public pages, especially pricing, docs, contact, security, privacy, terms, and about pages where applicable.","whyItMatters":"Internal links help visitors, crawlers, and AI answer systems discover supporting facts instead of relying on one landing page."},{"id":"trust_and_proof","title":"Make trust and proof easier to verify","impact":"medium","category":"design","evidence":"Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","nextStep":"Add honest proof such as customer quotes, recognizable logos, security notes, usage stats, reviews, case studies, or founder credibility.","whyItMatters":"Visitors who arrive cold from search, social, or AI citations need verifiable proof before they submit a form, start a trial, or buy."},{"id":"preview_controls","title":"Review snippet and preview controls","impact":"low","category":"seo_aeo","evidence":"Open Graph image was detected. Preview controls detected: 0.","nextStep":"Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.","whyItMatters":"Preview controls can clarify how much text, image, and video content search systems may show from the page."},{"id":"rendered_performance_opportunity","title":"Speed up the rendered first impression","impact":"high","category":"design","evidence":"DOMContentLoaded: 3130ms. First contentful paint: 3816ms. Scripts: 28. Third-party origins: 10. Transfer: 16102KB.","nextStep":"Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.","whyItMatters":"Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy."},{"id":"rendered_contrast_system","title":"Tighten the live color system","impact":"high","category":"accessibility","evidence":"1 of 102 rendered contrast sample(s) missed target. Worst ratio: 3.28.","nextStep":"Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.","whyItMatters":"Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied."}],"renderedAudit":{"axe":{"minorCount":0,"seriousCount":5,"criticalCount":0,"moderateCount":1,"topViolations":[{"id":"aria-dialog-name","help":"ARIA dialog and alertdialog nodes should have an accessible name","impact":"serious","nodeCount":1,"affectedElements":[{"html":"<div class=\"t657__wrapper t-align_center\" role=\"alertdialog\" aria-modal=\"false\" style=\"background:#fffcf2;\">","selector":".t657__wrapper","evidenceId":"axe-aria-dialog-name-1","targetRect":{"x":44,"y":32,"width":234.70000000000005,"height":111.70000000000005},"previewWidth":298.7,"previewHeight":175.7,"failureSummary":"Fix any of the following: aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute","screenshotAvailable":true}]},{"id":"color-contrast","help":"Elements must meet minimum color contrast ratio thresholds","impact":"serious","nodeCount":1,"affectedElements":[{"html":"<span class=\"t-btnflex__text\">хорошо</span>","contrast":{"ratio":3.28,"background":"#eb5e28","foreground":"#fffaf5","requiredRatio":4.5},"selector":".t-btnflex_type_button > .t-btnflex__text","failureSummary":"Fix any of the following: Element has insufficient color contrast of 3.28 (foreground color: #fffaf5, background color: #eb5e28, font size: 9.8pt (13px), font weight: normal). 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Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.","provider":"Amazon","userAgent":"Amzn-SearchBot","robotsRule":{"pattern":"/","directive":"allow","lineNumber":2,"matchedAgent":"*","inheritedFromWildcard":true},"crawlerType":"search","policyStatus":"allowed","robotsBehavior":"honors","syntheticProbe":{"status":"reachable","evidence":"Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.","finalUrl":"https://synamica.ru","httpStatus":200,"contentType":"text/html; charset=UTF-8","contentParityPercent":100},"vendorControls":[],"pageEligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2026-08-20T16:54:49+00:00","largeImagePreviewAllowed":true},"documentationUrl":"https://developer.amazon.com/amazonbot","definitionCheckedAt":"2026-07-30"},{"id":"amazon-user","impact":"high","status":"pass","product":"Alexa user fetches","purpose":"user_fetch","evidence":"Allowed by * allow: / on line 2. Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.","provider":"Amazon","userAgent":"Amzn-User","robotsRule":{"pattern":"/","directive":"allow","lineNumber":2,"matchedAgent":"*","inheritedFromWildcard":true},"crawlerType":"user_fetch","policyStatus":"allowed","robotsBehavior":"honors","syntheticProbe":{"status":"reachable","evidence":"Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.","finalUrl":"https://synamica.ru","httpStatus":200,"contentType":"text/html; charset=UTF-8","contentParityPercent":100},"vendorControls":[],"pageEligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2026-08-20T16:54:49+00:00","largeImagePreviewAllowed":true},"documentationUrl":"https://developer.amazon.com/amazonbot","definitionCheckedAt":"2026-07-30"},{"id":"common-crawl-ccbot","impact":"preference","status":"preference","product":"Open web datasets","purpose":"training","evidence":"Allowed by * allow: / on line 2. No synthetic fetch is appropriate for this policy or training control.","provider":"Common Crawl","userAgent":"CCBot","robotsRule":{"pattern":"/","directive":"allow","lineNumber":2,"matchedAgent":"*","inheritedFromWildcard":true},"crawlerType":"training","policyStatus":"allowed","robotsBehavior":"honors","syntheticProbe":{"status":"not_tested","evidence":"No synthetic fetch is appropriate for this policy or training control."},"vendorControls":[],"pageEligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2026-08-20T16:54:49+00:00","largeImagePreviewAllowed":true},"documentationUrl":"https://commoncrawl.org/ccbot","definitionCheckedAt":"2026-07-30"}],"categorySummaries":[{"label":"SEO / AEO","score":76,"category":"seo_aeo","maxScore":150,"topIssues":[{"id":"seo_aeo_content_quality","label":"Answer-engine content quality","evidence":"Role-aware AEO content components: entity clarity 40/100, answer-ready text 25/100, semantic structured data 40/100. Detected role: home (high confidence).","severity":"high","scoreLost":26},{"id":"seo_schema_presence","label":"Relevant schema coverage","evidence":"Detected 1 JSON-LD block(s). Primary types: ProfessionalService. No primary type matches the page role. The named entity was not clearly supported by visible page content.","severity":"high","scoreLost":7},{"id":"seo_schema_validity","label":"Schema quality and validity","evidence":"1 of 1 JSON-LD block(s) parsed. Semantic quality is 40/100: completeness 100/100, graph connectivity 0/100, primary types ProfessionalService, currently useful search-feature types none. Nested types do not count as separate schema coverage.","severity":"high","scoreLost":3}],"earnedScore":114,"failedCount":3,"passedCount":11,"reviewCount":0,"unknownCount":0,"severityCounts":{"low":1,"high":8,"info":1,"medium":3,"critical":1},"notApplicableCount":0},{"label":"Security","score":92,"category":"security","maxScore":72,"topIssues":[{"id":"security_common_headers","label":"Common security headers","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Needs strengthening: none.","severity":"high","scoreLost":6}],"earnedScore":66,"failedCount":1,"passedCount":4,"reviewCount":0,"unknownCount":0,"severityCounts":{"low":0,"high":3,"info":1,"medium":0,"critical":2},"notApplicableCount":1},{"label":"Accessibility","score":26,"category":"accessibility","maxScore":80,"topIssues":[{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","evidence":"axe found 6 violation rule(s); 5 non-contrast rule(s) are scored here, including 4 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: aria-dialog-name (1), color-contrast (1), html-has-lang (1), role-img-alt (28), svg-img-alt (3).","severity":"high","scoreLost":18},{"id":"accessibility_alt_text","label":"Image alt text","evidence":"Detected 1 image(s) with no alt attribute and 2 image(s) with empty alt text that appear informative, out of 5. 0 empty-alt image(s) looked decorative and were not counted as failures.","severity":"high","scoreLost":14},{"id":"accessibility_landmarks","label":"Landmark presence","evidence":"Detected 0 main landmark(s) and 0 total landmark element(s) or roles. A page should expose one main landmark.","severity":"medium","scoreLost":10}],"earnedScore":21,"failedCount":5,"passedCount":2,"reviewCount":1,"unknownCount":0,"severityCounts":{"low":0,"high":3,"info":0,"medium":6,"critical":0},"notApplicableCount":1},{"label":"Design","score":63,"category":"design","maxScore":92,"topIssues":[{"id":"design_primary_cta","label":"Visible primary CTA","evidence":"Rendered CTA evidence: 0 desktop above-fold action(s) across 0 unique purpose(s); uncaptured mobile above-fold action(s) across uncaptured unique purpose(s). 0 repeated occurrence(s) were deduplicated and earned no extra credit.","severity":"high","scoreLost":7},{"id":"design_hero_clarity","label":"Hero clarity signals","evidence":"Detected 1 H1 heading(s), 59 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 1 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","severity":"high","scoreLost":4},{"id":"design_trust_signals","label":"Credibility and proof","evidence":"Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","severity":"medium","scoreLost":10}],"earnedScore":58,"failedCount":4,"passedCount":4,"reviewCount":3,"unknownCount":0,"severityCounts":{"low":1,"high":3,"info":0,"medium":7,"critical":0},"notApplicableCount":0}]},"links":{"summary":"https://www.freescan.app/scan/synamica-ru/summary.json","markdown":"https://www.freescan.app/scan/synamica-ru/report.md","json":"https://www.freescan.app/scan/synamica-ru/report.json","fixPrompts":"https://www.freescan.app/scan/synamica-ru/fix-prompts.md"}}