completed

HTTP 200

0 redirects

38 checks

Website audit scorecard for stripe.com

The scanner fetched the public page, extracted deterministic facts, and stored scored results across SEO / AEO, security, accessibility, and design.

Submitted

stripe.com

Final URL

https://stripe.com

Created

Aug 1, 2026, 7:00 AM

Safe fetch

286 ms

Four-score result

Close to ready (Needs polish): 30 passed, 8 failed, and 0 unknown. Strongest area: Security. Weakest area: Design.

Overall

out of 100

SEO / AEO

out of 100

91/111 rule points

Security

100

out of 100

76/76 rule points

Accessibility

out of 100

68/94 rule points

Design

out of 100

68/110 rule points

Why this scored this way

Scores are deterministic: each category earns rule points for verified public signals and loses points for failed checks. Unknown checks are shown separately instead of guessed.

Category point breakdown

SEO / AEO91/111

Security76/76

Accessibility68/94

Design68/110

Biggest score-losing checks

high

Accessibility

Rendered axe accessibility violations

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

high

Design

Hero clarity signals

Detected 2 H1 heading(s) and 149 meta-description characters.

high

SEO / AEO

sitemap.xml validity

HTTP 404 returned for sitemap_xml.

medium

Design

Text density

Detected about 5176 visible word(s). General page range: 80-1800 words.

Recommendations

Score-losing issues ordered by remediation priority, severity, and score impact.

5 fixes

4 opportunities

9 insights

fail

high

Accessibility

Priority 5

Fix rendered axe accessibility violations

-18 rule pts

What failed

The rendered page has accessibility rule violations detected by axe-core.

Evidence

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

Priority

Priority 5: fix before sharing the page publicly.

Why it matters

axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.

How to fix it

Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered axe accessibility violations.
- Scanner check: Rendered axe accessibility violations.
- Category: Accessibility.
- Status: fail.
- Severity: high.
- Priority: 5; lower numbers are more urgent.
- Score impact: 18 rule points lost.
- Evidence: axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).
- What needs attention: The rendered page has accessibility rule violations detected by axe-core.
- Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

high

Design

Priority 6

Clarify the hero promise

-13 rule pts

What failed

The hero area does not provide enough clear product context.

Evidence

Detected 2 H1 heading(s) and 149 meta-description characters.

Priority

Priority 6: fix during launch polish.

Why it matters

Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.

How to fix it

Use one clear H1 plus supporting copy that names the audience, problem, and outcome.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Clarify the hero promise.
- Scanner check: Hero clarity signals.
- Category: Design.
- Status: fail.
- Severity: high.
- Priority: 6; lower numbers are more urgent.
- Score impact: 13 rule points lost.
- Evidence: Detected 2 H1 heading(s) and 149 meta-description characters.
- What needs attention: The hero area does not provide enough clear product context.
- Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

high

SEO / AEO

Priority 7

Publish a valid sitemap.xml

-12 rule pts

What failed

The sitemap file was not reachable or did not look like valid sitemap XML.

Evidence

HTTP 404 returned for sitemap_xml.

Priority

Priority 7: fix during launch polish.

Why it matters

A sitemap helps search engines discover the landing page and related public pages sooner.

How to fix it

Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Publish a valid sitemap.xml.
- Scanner check: sitemap.xml validity.
- Category: SEO / AEO.
- Status: fail.
- Severity: high.
- Priority: 7; lower numbers are more urgent.
- Score impact: 12 rule points lost.
- Evidence: HTTP 404 returned for sitemap_xml.
- What needs attention: The sitemap file was not reachable or did not look like valid sitemap XML.
- Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

medium

SEO / AEO

Priority 9

Use one clear H1 and ordered headings

-8 rule pts

What failed

The page heading structure is either missing a single main heading or skips heading levels.

Evidence

Detected 2 H1 heading(s) and 57 total headings.

Priority

Priority 9: fix during launch polish.

Why it matters

Clear headings help visitors, search engines, and assistive technology understand the page quickly.

How to fix it

Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Use one clear H1 and ordered headings.
- Scanner check: Heading structure.
- Category: SEO / AEO.
- Status: fail.
- Severity: medium.
- Priority: 9; lower numbers are more urgent.
- Score impact: 8 rule points lost.
- Evidence: Detected 2 H1 heading(s) and 57 total headings.
- What needs attention: The page heading structure is either missing a single main heading or skips heading levels.
- Why it matters: Clear headings help visitors, search engines, and assistive technology understand the page quickly.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

medium

Design

Priority 13

Fix rendered layout ergonomics

-9 rule pts

What failed

The browser-rendered page has layout or tap-target issues.

Evidence

Horizontal overflow: 0px. Small tap targets: 138.

Priority

Priority 13: fix during launch polish.

Why it matters

Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.

How to fix it

Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered layout ergonomics.
- Scanner check: Rendered layout ergonomics.
- Category: Design.
- Status: fail.
- Severity: medium.
- Priority: 13; lower numbers are more urgent.
- Score impact: 9 rule points lost.
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- What needs attention: The browser-rendered page has layout or tap-target issues.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

Score aggregation details

Category scores come from earned rule points divided by available rule points. Failed checks are ordered by severity and score lost.

82/100

11 pass, 2 fail, 0 unknown

SEO / AEO

Severity mix: 1 critical, 7 high, 3 medium, 1 low.

high

sitemap.xml validity

-12 rule pts

HTTP 404 returned for sitemap_xml.

medium

Heading structure

-8 rule pts

Detected 2 H1 heading(s) and 57 total headings.

100/100

6 pass, 0 fail, 0 unknown

Security

Severity mix: 2 critical, 3 high, 0 medium, 0 low.

No failed checks in this category.

72/100

6 pass, 2 fail, 0 unknown

Accessibility

Severity mix: 0 critical, 3 high, 5 medium, 0 low.

high

Rendered axe accessibility violations

-18 rule pts

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

medium

Basic contrast

-8 rule pts

24 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.

62/100

7 pass, 4 fail, 0 unknown

Design

Severity mix: 0 critical, 3 high, 6 medium, 2 low.

high

Hero clarity signals

-13 rule pts

Detected 2 H1 heading(s) and 149 meta-description characters.

medium

Text density

-10 rule pts

Detected about 5176 visible word(s). General page range: 80-1800 words.

medium

Rendered speed signals

Horizontal overflow: 0px. Small tap targets: 138.

Failed: earned 0 of 9 points.

Priority: Priority 13: fix during launch polish.

Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.

Fix: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered layout ergonomics.
- Scanner check: Rendered layout ergonomics.
- Category: Design.
- Status: fail.
- Severity: medium.
- Priority: 13; lower numbers are more urgent.
- Score impact: 9 of 9 rule points lost.
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- What needs attention: The browser-rendered page has layout or tap-target issues.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

Page-level AEO readiness

Shared eligibility and content signals that affect every search and answer agent.

90/100 ready

Index and citation eligibility

No general noindex directive was detected.

Snippet and answer controls

No general nosnippet or max-snippet:0 control was detected.

Canonical alignment

The canonical resolves to the scanned public URL.

Sitemap coverage and freshness

Sitemap coverage could not be verified.

Structured data

Detected 1 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.

Public or paywalled content

No isAccessibleForFree structured-data value was detected.

Entity clarity

Detected 3 of 3 core identity signals across the title, description, and H1.

Answer-ready visible text

Detected 5176 visible words and 342 audience, use-case, pricing, or integration signals.

Authorship and accountability

No author meta value or structured-data author was detected.

Published or updated date

No datePublished or dateModified value was detected in structured data.

Supporting-source links

Detected 30 external source or reference link(s); link quality still requires editorial review.

Rendered content availability

Rendered audit completed with 484 visible text element(s).

Synthetic search-agent reachability

8 of 8 search/discovery User-Agent probes returned reachable content.

Optional LLM-readable summary

https://stripe.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.

OpenAIChatGPT search

OAI-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

OpenAIOpenAI model training

GPTBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

OpenAIChatGPT user fetches

ChatGPT-User

UNKNOWN

User-requested fetch

Robots: not applicable to user-requested fetches

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude model training

ClaudeBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude search

Claude-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude user fetches

Claude-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

GoogleGoogle Search and AI features

Googlebot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

GoogleGemini data use and grounding

Google-Extended

POLICY ALLOWED

Data-use policy control

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MicrosoftBing and Copilot

Bingbot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

PerplexityPerplexity search

PerplexityBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

PerplexityPerplexity user fetches

Perplexity-User

UNKNOWN

User-requested fetch

Robots: not applicable to user-requested fetches

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AppleSiri, Spotlight, and Safari search

Applebot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AppleApple foundation-model training

Applebot-Extended

POLICY ALLOWED

Data-use policy control

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Mistral AIMistral search

MistralAI-Index

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Mistral AIMistral user fetches

MistralAI-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MetaMeta AI model and product data

meta-externalagent

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MetaMeta AI user fetches

meta-externalfetcher

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAmazon model training

Amazonbot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAlexa and Rufus search

Amzn-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 100% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAlexa user fetches

Amzn-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 100% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Common CrawlOpen web datasets

CCBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Purple preference states are training or data-use choices and do not lower the AEO score.

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stripe.com website audit report

Close to ready: 79/100 overall, with prioritized fixes for SEO, security, accessibility, and design.

Public report link

Markdown report

# stripe.com Website Scan

Scanned URL: [https://stripe.com](https://stripe.com)
Report URL: /scan/stripe-com-79-launch-readiness-report-ea6e6c0f
Created: 2026-08-01T07:00:43.276Z

## Score Summary

- Overall: 79/100
- SEO / AEO: 82/100
- Security: 100/100
- Accessibility: 72/100
- Design: 62/100

## Launch Readiness

Close to ready (Needs polish).

Passed: 30. Failed: 8. Unknown: 0.
Strongest area: Security. Weakest area: Design.

## AI Crawler Access

These results combine robots.txt policy, page controls, and bounded synthetic User-Agent probes. Synthetic probes do not prove that traffic came from the vendor; training and data-use choices are neutral publisher preferences.

- **OpenAI — ChatGPT search** (OAI-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks OAI-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **OpenAI — OpenAI model training** (GPTBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks GPTBot from /. No synthetic fetch is appropriate for this policy or training control.
- **OpenAI — ChatGPT user fetches** (ChatGPT-User): UNKNOWN — robots not_applicable; synthetic probe not_tested. ChatGPT-User is used for user-requested retrieval, so robots.txt is not treated as a reliable access control for this row. No synthetic fetch is appropriate for this policy or training control.
- **Anthropic — Claude model training** (ClaudeBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks ClaudeBot from /. No synthetic fetch is appropriate for this policy or training control.
- **Anthropic — Claude search** (Claude-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Claude-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Anthropic — Claude user fetches** (Claude-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Claude-User from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Google — Google Search and AI features** (Googlebot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Googlebot from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Google — Gemini data use and grounding** (Google-Extended): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Google-Extended from /. No synthetic fetch is appropriate for this policy or training control.
- **Microsoft — Bing and Copilot** (Bingbot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Bingbot from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Perplexity — Perplexity search** (PerplexityBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks PerplexityBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Perplexity — Perplexity user fetches** (Perplexity-User): UNKNOWN — robots not_applicable; synthetic probe not_tested. Perplexity-User is used for user-requested retrieval, so robots.txt is not treated as a reliable access control for this row. No synthetic fetch is appropriate for this policy or training control.
- **Apple — Siri, Spotlight, and Safari search** (Applebot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Applebot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Apple — Apple foundation-model training** (Applebot-Extended): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Applebot-Extended from /. No synthetic fetch is appropriate for this policy or training control.
- **Mistral AI — Mistral search** (MistralAI-Index): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks MistralAI-Index from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Mistral AI — Mistral user fetches** (MistralAI-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks MistralAI-User from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Meta — Meta AI model and product data** (meta-externalagent): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks meta-externalagent from /. No synthetic fetch is appropriate for this policy or training control.
- **Meta — Meta AI user fetches** (meta-externalfetcher): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks meta-externalfetcher from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Amazon — Amazon model training** (Amazonbot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Amazonbot from /. No synthetic fetch is appropriate for this policy or training control.
- **Amazon — Alexa and Rufus search** (Amzn-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Amzn-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.
- **Amazon — Alexa user fetches** (Amzn-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Amzn-User from /. Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.
- **Common Crawl — Open web datasets** (CCBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks CCBot from /. No synthetic fetch is appropriate for this policy or training control.

## Page-level AEO Readiness

Readiness: 90/100

- **Index and citation eligibility**: PASS — No general noindex directive was detected.
- **Snippet and answer controls**: PASS — No general nosnippet or max-snippet:0 control was detected.
- **Canonical alignment**: PASS — The canonical resolves to the scanned public URL.
- **Sitemap coverage and freshness**: FAIL — Sitemap coverage could not be verified.
- **Structured data**: PASS — Detected 1 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.
- **Public or paywalled content**: UNKNOWN — No isAccessibleForFree structured-data value was detected.
- **Entity clarity**: PASS — Detected 3 of 3 core identity signals across the title, description, and H1.
- **Answer-ready visible text**: PASS — Detected 5176 visible words and 342 audience, use-case, pricing, or integration signals.
- **Authorship and accountability**: UNKNOWN — No author meta value or structured-data author was detected.
- **Published or updated date**: UNKNOWN — No datePublished or dateModified value was detected in structured data.
- **Supporting-source links**: PASS — Detected 30 external source or reference link(s); link quality still requires editorial review.
- **Rendered content availability**: PASS — Rendered audit completed with 484 visible text element(s).
- **Synthetic search-agent reachability**: PASS — 8 of 8 search/discovery User-Agent probes returned reachable content.
- **Optional LLM-readable summary**: INFO — https://stripe.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.

## Prioritized Fixes

### 1. Fix rendered axe accessibility violations

- Category: Accessibility
- Status: fail
- Severity: high
- Rule points lost: 18
- Evidence: axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).
- Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
- Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.

### 2. Clarify the hero promise

- Category: Design
- Status: fail
- Severity: high
- Rule points lost: 13
- Evidence: Detected 2 H1 heading(s) and 149 meta-description characters.
- Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
- Fix: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.

### 3. Publish a valid sitemap.xml

- Category: SEO / AEO
- Status: fail
- Severity: high
- Rule points lost: 12
- Evidence: HTTP 404 returned for sitemap_xml.
- Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
- Fix: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.

### 4. Use one clear H1 and ordered headings

- Category: SEO / AEO
- Status: fail
- Severity: medium
- Rule points lost: 8
- Evidence: Detected 2 H1 heading(s) and 57 total headings.
- Why it matters: Clear headings help visitors, search engines, and assistive technology understand the page quickly.
- Fix: Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.

### 5. Fix rendered layout ergonomics

- Category: Design
- Status: fail
- Severity: medium
- Rule points lost: 9
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Fix: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

## Opportunities

### Review snippet and preview controls

- Impact: low
- Category: SEO / AEO
- Evidence: Open Graph image was detected. Preview controls detected: 0.
- Why it matters: Preview controls can clarify how much text, image, and video content search systems may show from the page.
- Next step: Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.

### Speed up the rendered first impression

- Impact: medium
- Category: Design
- Evidence: DOMContentLoaded: 1436ms. First contentful paint: 900ms. Scripts: 78. Third-party origins: 3. Transfer: not available.
- Why it matters: Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy.
- Next step: Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.

### Tighten the live color system

- Impact: high
- Category: Accessibility
- Evidence: 24 of 100 rendered contrast sample(s) missed target. Worst ratio: 1.
- Why it matters: Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied.
- Next step: Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.

### Polish rendered responsive ergonomics

- Impact: medium
- Category: Design
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- Why it matters: Overflow and tiny controls are easy for static scans to miss but obvious to real users, especially on mobile and tablet layouts.
- Next step: Constrain wide elements, avoid fixed-width content that exceeds the viewport, and increase touch target sizes for interactive controls.

## Insights

### The page appears basically crawlable

- Category: SEO / AEO
- Evidence: HTTP 200. robots.txt: HTTP 200. sitemap.xml: not reachable. noindex check: clear.
- Interpretation: The public page satisfies the basic crawl/index path the scan can verify.
- Recommended use: Use this as the first launch gate before deeper content, ranking, or AI visibility work.

### AEO depends on normal SEO plus answerable text

- Category: SEO / AEO
- Evidence: Visible words: 5176. H1 count: 2. Audience signals: 114. CTA labels: Start now, Contact sales, Contact sales, Get started, Sign up with Google, Stripe Atlas. Incorporate and get everything you need to fundraise, bank, and accept payments in two business days. Start your company.
- Interpretation: Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.
- Recommended use: Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup.

### Detected entity signals

- Category: SEO / AEO
- Evidence: Title: Stripe | Financial Infrastructure to Grow Your Revenue. H1: Financial infrastructure to grow your revenue.   Accept payments, offer financial services, and implement custom revenue models—from your first transaction to your billionth.. Schema types: ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.
- Interpretation: The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.
- Recommended use: Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts.

### Structured data is present

- Category: SEO / AEO
- Evidence: JSON-LD blocks: 1. Types: ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite. Parse errors: 0.
- Interpretation: The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.
- Recommended use: Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page.

### Weakest score area

- Category: Design
- Evidence: SEO / AEO: 82/100. Security: 100/100. Accessibility: 72/100. Design: 62/100
- Interpretation: The weakest area is Design, so improvements there should have the most visible effect on readiness.
- Recommended use: Use the score mix to choose the next workstream instead of treating every issue as equally urgent.

### LLM-readable file found

- Category: SEO / AEO
- Evidence: https://stripe.com/llms.txt returned HTTP 200.
- Interpretation: llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.
- Recommended use: Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement.

### Rendered page experience snapshot

- Category: Design
- Evidence: Rendered text samples: 100. Contrast failures: 24. Console errors: 0. Horizontal overflow: 0px.
- Interpretation: The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.
- Recommended use: Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load.

### Rendered speed snapshot

- Category: Design
- Evidence: DOMContentLoaded: 1436ms. Load complete: 0ms. First contentful paint: 900ms. Resources: 99. Scripts: 78. Images: 8. Third-party origins: 3. Transfer: not available.
- Interpretation: These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.
- Recommended use: Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available.

### Rendered axe accessibility snapshot

- Category: Accessibility
- Evidence: axe violations: 1. Critical: 0. Serious: 0. Top rules: empty-heading.
- Interpretation: axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.
- Recommended use: Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states.

## Scope

FreeScan.app performs safe public checks only. It is not a penetration test, full SEO engagement, full accessibility audit, WCAG certification, backlink audit, rank tracker, or analytics platform.

Public reports expose the scanned public URL, safe scores, sanitized public evidence, and fix guidance. They do not include credentials, cookies, hidden form values, or sensitive response bodies.

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completed

HTTP 200

0 redirects

38 checks

Website audit scorecard for stripe.com

The scanner fetched the public page, extracted deterministic facts, and stored scored results across SEO / AEO, security, accessibility, and design.

Submitted

stripe.com

Final URL

https://stripe.com

Created

Aug 1, 2026, 7:00 AM

Safe fetch

286 ms

Four-score result

Close to ready (Needs polish): 30 passed, 8 failed, and 0 unknown. Strongest area: Security. Weakest area: Design.

Overall

out of 100

SEO / AEO

out of 100

91/111 rule points

Security

100

out of 100

76/76 rule points

Accessibility

out of 100

68/94 rule points

Design

out of 100

68/110 rule points

Why this scored this way

Scores are deterministic: each category earns rule points for verified public signals and loses points for failed checks. Unknown checks are shown separately instead of guessed.

Category point breakdown

SEO / AEO91/111

Security76/76

Accessibility68/94

Design68/110

Biggest score-losing checks

high

Accessibility

Rendered axe accessibility violations

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

high

Design

Hero clarity signals

Detected 2 H1 heading(s) and 149 meta-description characters.

high

SEO / AEO

sitemap.xml validity

HTTP 404 returned for sitemap_xml.

medium

Design

Text density

Detected about 5176 visible word(s). General page range: 80-1800 words.

Recommendations

Score-losing issues ordered by remediation priority, severity, and score impact.

5 fixes

4 opportunities

9 insights

fail

high

Accessibility

Priority 5

Fix rendered axe accessibility violations

-18 rule pts

What failed

The rendered page has accessibility rule violations detected by axe-core.

Evidence

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

Priority

Priority 5: fix before sharing the page publicly.

Why it matters

axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.

How to fix it

Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered axe accessibility violations.
- Scanner check: Rendered axe accessibility violations.
- Category: Accessibility.
- Status: fail.
- Severity: high.
- Priority: 5; lower numbers are more urgent.
- Score impact: 18 rule points lost.
- Evidence: axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).
- What needs attention: The rendered page has accessibility rule violations detected by axe-core.
- Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

high

Design

Priority 6

Clarify the hero promise

-13 rule pts

What failed

The hero area does not provide enough clear product context.

Evidence

Detected 2 H1 heading(s) and 149 meta-description characters.

Priority

Priority 6: fix during launch polish.

Why it matters

Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.

How to fix it

Use one clear H1 plus supporting copy that names the audience, problem, and outcome.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Clarify the hero promise.
- Scanner check: Hero clarity signals.
- Category: Design.
- Status: fail.
- Severity: high.
- Priority: 6; lower numbers are more urgent.
- Score impact: 13 rule points lost.
- Evidence: Detected 2 H1 heading(s) and 149 meta-description characters.
- What needs attention: The hero area does not provide enough clear product context.
- Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

high

SEO / AEO

Priority 7

Publish a valid sitemap.xml

-12 rule pts

What failed

The sitemap file was not reachable or did not look like valid sitemap XML.

Evidence

HTTP 404 returned for sitemap_xml.

Priority

Priority 7: fix during launch polish.

Why it matters

A sitemap helps search engines discover the landing page and related public pages sooner.

How to fix it

Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Publish a valid sitemap.xml.
- Scanner check: sitemap.xml validity.
- Category: SEO / AEO.
- Status: fail.
- Severity: high.
- Priority: 7; lower numbers are more urgent.
- Score impact: 12 rule points lost.
- Evidence: HTTP 404 returned for sitemap_xml.
- What needs attention: The sitemap file was not reachable or did not look like valid sitemap XML.
- Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

medium

SEO / AEO

Priority 9

Use one clear H1 and ordered headings

-8 rule pts

What failed

The page heading structure is either missing a single main heading or skips heading levels.

Evidence

Detected 2 H1 heading(s) and 57 total headings.

Priority

Priority 9: fix during launch polish.

Why it matters

Clear headings help visitors, search engines, and assistive technology understand the page quickly.

How to fix it

Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Use one clear H1 and ordered headings.
- Scanner check: Heading structure.
- Category: SEO / AEO.
- Status: fail.
- Severity: medium.
- Priority: 9; lower numbers are more urgent.
- Score impact: 8 rule points lost.
- Evidence: Detected 2 H1 heading(s) and 57 total headings.
- What needs attention: The page heading structure is either missing a single main heading or skips heading levels.
- Why it matters: Clear headings help visitors, search engines, and assistive technology understand the page quickly.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

fail

medium

Design

Priority 13

Fix rendered layout ergonomics

-9 rule pts

What failed

The browser-rendered page has layout or tap-target issues.

Evidence

Horizontal overflow: 0px. Small tap targets: 138.

Priority

Priority 13: fix during launch polish.

Why it matters

Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.

How to fix it

Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered layout ergonomics.
- Scanner check: Rendered layout ergonomics.
- Category: Design.
- Status: fail.
- Severity: medium.
- Priority: 13; lower numbers are more urgent.
- Score impact: 9 rule points lost.
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- What needs attention: The browser-rendered page has layout or tap-target issues.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

Score aggregation details

Category scores come from earned rule points divided by available rule points. Failed checks are ordered by severity and score lost.

82/100

11 pass, 2 fail, 0 unknown

SEO / AEO

Severity mix: 1 critical, 7 high, 3 medium, 1 low.

high

sitemap.xml validity

-12 rule pts

HTTP 404 returned for sitemap_xml.

medium

Heading structure

-8 rule pts

Detected 2 H1 heading(s) and 57 total headings.

100/100

6 pass, 0 fail, 0 unknown

Security

Severity mix: 2 critical, 3 high, 0 medium, 0 low.

No failed checks in this category.

72/100

6 pass, 2 fail, 0 unknown

Accessibility

Severity mix: 0 critical, 3 high, 5 medium, 0 low.

high

Rendered axe accessibility violations

-18 rule pts

axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).

medium

Basic contrast

-8 rule pts

24 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.

62/100

7 pass, 4 fail, 0 unknown

Design

Severity mix: 0 critical, 3 high, 6 medium, 2 low.

high

Hero clarity signals

-13 rule pts

Detected 2 H1 heading(s) and 149 meta-description characters.

medium

Text density

-10 rule pts

Detected about 5176 visible word(s). General page range: 80-1800 words.

medium

Rendered speed signals

Horizontal overflow: 0px. Small tap targets: 138.

Failed: earned 0 of 9 points.

Priority: Priority 13: fix during launch polish.

Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.

Fix: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

Copyable agent prompt

## Role
Act as a focused expert website launch remediation agent for this workflow.
## Inputs
- Primary context: Improve stripe.com at https://stripe.com.
- Fix title: Fix rendered layout ergonomics.
- Scanner check: Rendered layout ergonomics.
- Category: Design.
- Status: fail.
- Severity: medium.
- Priority: 13; lower numbers are more urgent.
- Score impact: 9 of 9 rule points lost.
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- What needs attention: The browser-rendered page has layout or tap-target issues.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Status-specific guidance: A public check reported a failure. Reproduce or inspect the issue first, then make the smallest safe fix.
- Audience or recipient: The site owner, builder, or marketing team responsible for improving this public page.
- Constraints, examples, or source material: Treat the live URL as the public target to inspect, not as the only source of truth. When repository, CMS, or hosting access is available, use that implementation context before changing anything.
- Target outcome: After the fix is deployed and the public page is rescanned, this specific check should improve or pass without lowering other SEO / AEO, security, accessibility, or design signals.
## Task
Use the provided context to safely complete this workflow: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Before editing, identify the likely source of the issue, the smallest change that can fix it, and any user-visible behavior that must be preserved.
## Output
Return a structured response with headings, prioritized recommendations, changed files or page areas, verification results, rollback notes, and stated assumptions.
## Rules
- Ask a clarifying question when required context is missing.
- Preserve the user's intent and avoid inventing facts.
- Verify the issue exists before changing code or content. If the issue is not reproducible, explain what you checked and recommend no code change.
- If the live URL and implementation source disagree, trust the implementation source for edits and use the live URL only to understand current public behavior.
- Keep the change narrowly scoped to this fix unless another change is required to avoid a regression.
- Match the existing framework, style, design system, routing patterns, and content conventions.
- Preserve existing URLs, forms, analytics, SEO metadata, accessibility semantics, and conversion flows unless the fix explicitly requires changing them.
- Do not perform broad refactors, dependency upgrades, redesigns, rewrites, migrations, file deletions, route changes, or destructive commands unless they are explicitly required and approved.
- Make changes that are easy to review and roll back.
- Verify the result with the smallest reliable test, build, browser check, or manual inspection available.
## Safety
- Do not request, expose, or reproduce sensitive data.
- Redact private details from examples unless the user explicitly says they are safe to include.
- Do not use credentials, cookies, authenticated data, hidden form values, or private response bodies.
- Do not weaken security headers, authentication, authorization, privacy controls, accessibility, or error handling to make the scan pass.

Page-level AEO readiness

Shared eligibility and content signals that affect every search and answer agent.

90/100 ready

Index and citation eligibility

No general noindex directive was detected.

Snippet and answer controls

No general nosnippet or max-snippet:0 control was detected.

Canonical alignment

The canonical resolves to the scanned public URL.

Sitemap coverage and freshness

Sitemap coverage could not be verified.

Structured data

Detected 1 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.

Public or paywalled content

No isAccessibleForFree structured-data value was detected.

Entity clarity

Detected 3 of 3 core identity signals across the title, description, and H1.

Answer-ready visible text

Detected 5176 visible words and 342 audience, use-case, pricing, or integration signals.

Authorship and accountability

No author meta value or structured-data author was detected.

Published or updated date

No datePublished or dateModified value was detected in structured data.

Supporting-source links

Detected 30 external source or reference link(s); link quality still requires editorial review.

Rendered content availability

Rendered audit completed with 484 visible text element(s).

Synthetic search-agent reachability

8 of 8 search/discovery User-Agent probes returned reachable content.

Optional LLM-readable summary

https://stripe.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.

OpenAIChatGPT search

OAI-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

OpenAIOpenAI model training

GPTBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

OpenAIChatGPT user fetches

ChatGPT-User

UNKNOWN

User-requested fetch

Robots: not applicable to user-requested fetches

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude model training

ClaudeBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude search

Claude-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AnthropicClaude user fetches

Claude-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

GoogleGoogle Search and AI features

Googlebot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

GoogleGemini data use and grounding

Google-Extended

POLICY ALLOWED

Data-use policy control

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MicrosoftBing and Copilot

Bingbot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

PerplexityPerplexity search

PerplexityBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

PerplexityPerplexity user fetches

Perplexity-User

UNKNOWN

User-requested fetch

Robots: not applicable to user-requested fetches

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AppleSiri, Spotlight, and Safari search

Applebot

PASS · ALLOWED

Search and discovery

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AppleApple foundation-model training

Applebot-Extended

POLICY ALLOWED

Data-use policy control

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Mistral AIMistral search

MistralAI-Index

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Mistral AIMistral user fetches

MistralAI-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 99% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MetaMeta AI model and product data

meta-externalagent

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

MetaMeta AI user fetches

meta-externalfetcher

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 91% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAmazon model training

Amazonbot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAlexa and Rufus search

Amzn-SearchBot

PASS · ALLOWED

AI search

Robots: allowed

Probe: reachable · HTTP 200 · 100% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

AmazonAlexa user fetches

Amzn-User

PASS · ALLOWED

User-requested fetch

Robots: allowed

Probe: reachable · HTTP 200 · 100% parity

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Common CrawlOpen web datasets

CCBot

POLICY ALLOWED

Model training

Robots: allowed

Probe: not tested for this control

IndexSnippetsSitemapPublic content

Vendor documentationDefinition checked 2026-07-30

Public report link

Markdown export

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stripe.com website audit report

Close to ready: 79/100 overall, with prioritized fixes for SEO, security, accessibility, and design.

Public report link

Markdown report

# stripe.com Website Scan

Scanned URL: [https://stripe.com](https://stripe.com)
Report URL: /scan/stripe-com-79-launch-readiness-report-ea6e6c0f
Created: 2026-08-01T07:00:43.276Z

## Score Summary

- Overall: 79/100
- SEO / AEO: 82/100
- Security: 100/100
- Accessibility: 72/100
- Design: 62/100

## Launch Readiness

Close to ready (Needs polish).

Passed: 30. Failed: 8. Unknown: 0.
Strongest area: Security. Weakest area: Design.

## AI Crawler Access

These results combine robots.txt policy, page controls, and bounded synthetic User-Agent probes. Synthetic probes do not prove that traffic came from the vendor; training and data-use choices are neutral publisher preferences.

- **OpenAI — ChatGPT search** (OAI-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks OAI-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **OpenAI — OpenAI model training** (GPTBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks GPTBot from /. No synthetic fetch is appropriate for this policy or training control.
- **OpenAI — ChatGPT user fetches** (ChatGPT-User): UNKNOWN — robots not_applicable; synthetic probe not_tested. ChatGPT-User is used for user-requested retrieval, so robots.txt is not treated as a reliable access control for this row. No synthetic fetch is appropriate for this policy or training control.
- **Anthropic — Claude model training** (ClaudeBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks ClaudeBot from /. No synthetic fetch is appropriate for this policy or training control.
- **Anthropic — Claude search** (Claude-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Claude-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Anthropic — Claude user fetches** (Claude-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Claude-User from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Google — Google Search and AI features** (Googlebot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Googlebot from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Google — Gemini data use and grounding** (Google-Extended): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Google-Extended from /. No synthetic fetch is appropriate for this policy or training control.
- **Microsoft — Bing and Copilot** (Bingbot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Bingbot from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Perplexity — Perplexity search** (PerplexityBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks PerplexityBot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Perplexity — Perplexity user fetches** (Perplexity-User): UNKNOWN — robots not_applicable; synthetic probe not_tested. Perplexity-User is used for user-requested retrieval, so robots.txt is not treated as a reliable access control for this row. No synthetic fetch is appropriate for this policy or training control.
- **Apple — Siri, Spotlight, and Safari search** (Applebot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Applebot from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Apple — Apple foundation-model training** (Applebot-Extended): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Applebot-Extended from /. No synthetic fetch is appropriate for this policy or training control.
- **Mistral AI — Mistral search** (MistralAI-Index): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks MistralAI-Index from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Mistral AI — Mistral user fetches** (MistralAI-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks MistralAI-User from /. Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.
- **Meta — Meta AI model and product data** (meta-externalagent): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks meta-externalagent from /. No synthetic fetch is appropriate for this policy or training control.
- **Meta — Meta AI user fetches** (meta-externalfetcher): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks meta-externalfetcher from /. Synthetic User-Agent probe returned HTTP 200 with 91% sampled-content parity.
- **Amazon — Amazon model training** (Amazonbot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks Amazonbot from /. No synthetic fetch is appropriate for this policy or training control.
- **Amazon — Alexa and Rufus search** (Amzn-SearchBot): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Amzn-SearchBot from /. Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.
- **Amazon — Alexa user fetches** (Amzn-User): PASS — robots allowed; synthetic probe reachable (HTTP 200). No matching robots.txt rule blocks Amzn-User from /. Synthetic User-Agent probe returned HTTP 200 with 100% sampled-content parity.
- **Common Crawl — Open web datasets** (CCBot): PREFERENCE — robots allowed; synthetic probe not_tested. No matching robots.txt rule blocks CCBot from /. No synthetic fetch is appropriate for this policy or training control.

## Page-level AEO Readiness

Readiness: 90/100

- **Index and citation eligibility**: PASS — No general noindex directive was detected.
- **Snippet and answer controls**: PASS — No general nosnippet or max-snippet:0 control was detected.
- **Canonical alignment**: PASS — The canonical resolves to the scanned public URL.
- **Sitemap coverage and freshness**: FAIL — Sitemap coverage could not be verified.
- **Structured data**: PASS — Detected 1 JSON-LD block(s), 0 parse error(s), and types ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.
- **Public or paywalled content**: UNKNOWN — No isAccessibleForFree structured-data value was detected.
- **Entity clarity**: PASS — Detected 3 of 3 core identity signals across the title, description, and H1.
- **Answer-ready visible text**: PASS — Detected 5176 visible words and 342 audience, use-case, pricing, or integration signals.
- **Authorship and accountability**: UNKNOWN — No author meta value or structured-data author was detected.
- **Published or updated date**: UNKNOWN — No datePublished or dateModified value was detected in structured data.
- **Supporting-source links**: PASS — Detected 30 external source or reference link(s); link quality still requires editorial review.
- **Rendered content availability**: PASS — Rendered audit completed with 484 visible text element(s).
- **Synthetic search-agent reachability**: PASS — 8 of 8 search/discovery User-Agent probes returned reachable content.
- **Optional LLM-readable summary**: INFO — https://stripe.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.

## Prioritized Fixes

### 1. Fix rendered axe accessibility violations

- Category: Accessibility
- Status: fail
- Severity: high
- Rule points lost: 18
- Evidence: axe found 1 violation rule(s), including 0 serious or critical rule(s). Top rules: empty-heading (1).
- Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
- Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.

### 2. Clarify the hero promise

- Category: Design
- Status: fail
- Severity: high
- Rule points lost: 13
- Evidence: Detected 2 H1 heading(s) and 149 meta-description characters.
- Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
- Fix: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.

### 3. Publish a valid sitemap.xml

- Category: SEO / AEO
- Status: fail
- Severity: high
- Rule points lost: 12
- Evidence: HTTP 404 returned for sitemap_xml.
- Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
- Fix: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.

### 4. Use one clear H1 and ordered headings

- Category: SEO / AEO
- Status: fail
- Severity: medium
- Rule points lost: 8
- Evidence: Detected 2 H1 heading(s) and 57 total headings.
- Why it matters: Clear headings help visitors, search engines, and assistive technology understand the page quickly.
- Fix: Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.

### 5. Fix rendered layout ergonomics

- Category: Design
- Status: fail
- Severity: medium
- Rule points lost: 9
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
- Fix: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.

## Opportunities

### Review snippet and preview controls

- Impact: low
- Category: SEO / AEO
- Evidence: Open Graph image was detected. Preview controls detected: 0.
- Why it matters: Preview controls can clarify how much text, image, and video content search systems may show from the page.
- Next step: Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.

### Speed up the rendered first impression

- Impact: medium
- Category: Design
- Evidence: DOMContentLoaded: 1436ms. First contentful paint: 900ms. Scripts: 78. Third-party origins: 3. Transfer: not available.
- Why it matters: Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy.
- Next step: Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.

### Tighten the live color system

- Impact: high
- Category: Accessibility
- Evidence: 24 of 100 rendered contrast sample(s) missed target. Worst ratio: 1.
- Why it matters: Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied.
- Next step: Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.

### Polish rendered responsive ergonomics

- Impact: medium
- Category: Design
- Evidence: Horizontal overflow: 0px. Small tap targets: 138.
- Why it matters: Overflow and tiny controls are easy for static scans to miss but obvious to real users, especially on mobile and tablet layouts.
- Next step: Constrain wide elements, avoid fixed-width content that exceeds the viewport, and increase touch target sizes for interactive controls.

## Insights

### The page appears basically crawlable

- Category: SEO / AEO
- Evidence: HTTP 200. robots.txt: HTTP 200. sitemap.xml: not reachable. noindex check: clear.
- Interpretation: The public page satisfies the basic crawl/index path the scan can verify.
- Recommended use: Use this as the first launch gate before deeper content, ranking, or AI visibility work.

### AEO depends on normal SEO plus answerable text

- Category: SEO / AEO
- Evidence: Visible words: 5176. H1 count: 2. Audience signals: 114. CTA labels: Start now, Contact sales, Contact sales, Get started, Sign up with Google, Stripe Atlas. Incorporate and get everything you need to fundraise, bank, and accept payments in two business days. Start your company.
- Interpretation: Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.
- Recommended use: Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup.

### Detected entity signals

- Category: SEO / AEO
- Evidence: Title: Stripe | Financial Infrastructure to Grow Your Revenue. H1: Financial infrastructure to grow your revenue.   Accept payments, offer financial services, and implement custom revenue models—from your first transaction to your billionth.. Schema types: ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite.
- Interpretation: The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.
- Recommended use: Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts.

### Structured data is present

- Category: SEO / AEO
- Evidence: JSON-LD blocks: 1. Types: ContactPoint, ImageObject, Organization, Person, Place, PostalAddress, WebSite. Parse errors: 0.
- Interpretation: The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.
- Recommended use: Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page.

### Weakest score area

- Category: Design
- Evidence: SEO / AEO: 82/100. Security: 100/100. Accessibility: 72/100. Design: 62/100
- Interpretation: The weakest area is Design, so improvements there should have the most visible effect on readiness.
- Recommended use: Use the score mix to choose the next workstream instead of treating every issue as equally urgent.

### LLM-readable file found

- Category: SEO / AEO
- Evidence: https://stripe.com/llms.txt returned HTTP 200.
- Interpretation: llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.
- Recommended use: Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement.

### Rendered page experience snapshot

- Category: Design
- Evidence: Rendered text samples: 100. Contrast failures: 24. Console errors: 0. Horizontal overflow: 0px.
- Interpretation: The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.
- Recommended use: Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load.

### Rendered speed snapshot

- Category: Design
- Evidence: DOMContentLoaded: 1436ms. Load complete: 0ms. First contentful paint: 900ms. Resources: 99. Scripts: 78. Images: 8. Third-party origins: 3. Transfer: not available.
- Interpretation: These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.
- Recommended use: Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available.

### Rendered axe accessibility snapshot

- Category: Accessibility
- Evidence: axe violations: 1. Critical: 0. Serious: 0. Top rules: empty-heading.
- Interpretation: axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.
- Recommended use: Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states.

## Scope

FreeScan.app performs safe public checks only. It is not a penetration test, full SEO engagement, full accessibility audit, WCAG certification, backlink audit, rank tracker, or analytics platform.

Public reports expose the scanned public URL, safe scores, sanitized public evidence, and fix guidance. They do not include credentials, cookies, hidden form values, or sensitive response bodies.

Rescan same URL

Rerun the full deterministic scanner for stripe.com without re-entering the URL. The previous report stays saved so the next result can be compared against it.

Website audit scorecard for stripe.com

Fix rendered axe accessibility violations

Copyable agent prompt

Clarify the hero promise

Copyable agent prompt

Publish a valid sitemap.xml

Copyable agent prompt

Use one clear H1 and ordered headings

Copyable agent prompt

Fix rendered layout ergonomics

Copyable agent prompt

SEO / AEO

sitemap.xml validity

Heading structure

Security

Accessibility

Rendered axe accessibility violations

Basic contrast

Design

Hero clarity signals

Text density

Rendered speed signals

Failed checks

Heading structure

Copyable agent prompt

sitemap.xml validity

Copyable agent prompt

Basic contrast

Copyable agent prompt

Rendered axe accessibility violations

Copyable agent prompt

Hero clarity signals

Copyable agent prompt

Text density

Copyable agent prompt

Rendered speed signals

Copyable agent prompt

Rendered layout ergonomics

Copyable agent prompt

AI crawler accessMajor AI search, user-fetch, and data-use agents checked for /, with robots evidence, synthetic reachability, and page-level AEO controls.12 pass0 fail2 unknown7 preferences

Unknown and not detected statesFreeScan.app keeps partial public data explicit. It marks unverifiable signals as unknown or not detected instead of inventing evidence.

Safe fetch metadataPublic headers and redirects captured during intake. Response bodies, cookies, and credentials are not stored.

Website audit scorecard for stripe.com

Fix rendered axe accessibility violations

Copyable agent prompt

Clarify the hero promise

Copyable agent prompt

Publish a valid sitemap.xml

Copyable agent prompt

Use one clear H1 and ordered headings

Copyable agent prompt

Fix rendered layout ergonomics

Copyable agent prompt

SEO / AEO

sitemap.xml validity

Heading structure

Security

Accessibility

Rendered axe accessibility violations

Basic contrast

Design

Hero clarity signals

Text density

Rendered speed signals

Failed checks

Heading structure

Copyable agent prompt

sitemap.xml validity

Copyable agent prompt

Basic contrast

Copyable agent prompt

Rendered axe accessibility violations

Copyable agent prompt

Hero clarity signals

Copyable agent prompt

Text density

Copyable agent prompt

Rendered speed signals

Copyable agent prompt

Rendered layout ergonomics