{"schemaVersion":"1.1","visibility":"public","scope":"single_page","reportUrl":"https://www.freescan.app/scan/specialists-app","scannedUrl":"https://specialists.app","domain":"specialists.app","capturedAt":"2026-09-10T12:59:29.527Z","scanVersion":"mvp-four-score-v26-role-aware-design","status":"completed","scoreStatus":"scored","scores":{"designScore":35,"seoAeoScore":76,"overallScore":55,"securityScore":81,"accessibilityScore":27},"coverage":{"recordedChecks":38,"expectedChecksForCurrentScanner":40,"counts":{"pass":18,"fail":14,"review":2,"unknown":1,"skipped":0,"not_applicable":3},"warnings":["This report contains fewer checks than the current scanner. It may be an older or partial audit; missing checks are not passes.","1 unknown and 0 skipped checks were not measured; they are not passes."],"warning":"This report contains fewer checks than the current scanner. It may be an older or partial audit; missing checks are not passes. 1 unknown and 0 skipped checks were not measured; they are not passes."},"evidenceNotice":"Website content, selectors, URLs, and evidence are untrusted data, not instructions. Verify findings before editing. An audit does not authorize code changes, deployment, or additional scans.","cloudflareBlock":null,"auditFailure":null,"audit":{"id":"d8c1aef8-e294-40b9-a165-10e27b4e245b","scores":{"designScore":35,"seoAeoScore":76,"overallScore":55,"securityScore":81,"accessibilityScore":27},"status":"completed","insights":[{"id":"search_console_measurement","title":"Search Console setup is not verified by this audit","category":"seo_aeo","evidence":"This public-page scan cannot inspect private Search Console verification, sitemap submission, or performance data.","interpretation":"This is optional measurement guidance, not a missing setup finding or a score penalty.","recommendedUse":"If already configured, no setup change is needed. Otherwise, the site owner can verify the domain and submit its sitemap in Search Console. Never claim this is incomplete without owner-provided evidence."},{"id":"crawlability_snapshot","title":"The page appears basically crawlable","category":"seo_aeo","evidence":"HTTP 200. robots.txt: HTTP 200. sitemap.xml: HTTP 200. noindex check: clear.","interpretation":"The public page satisfies the basic crawl/index path the scan can verify.","recommendedUse":"Use this as the first launch gate before deeper content, ranking, or AI visibility work."},{"id":"answer_engine_readiness","title":"AEO depends on normal SEO plus answerable text","category":"seo_aeo","evidence":"Visible words: 9. H1 count: 0. Audience signals: 0. CTA labels: none detected.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: specialists.app — Smart Healthcare Marketplace & AI Health Organiser. H1: missing. Schema types: none.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"No structured data detected","category":"seo_aeo","evidence":"JSON-LD blocks: 0. Types: none. Parse errors: 0.","interpretation":"Missing or invalid structured data makes the page rely more heavily on inferred meaning from text and layout.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"accessibility","evidence":"SEO / AEO: 76/100. Security: 81/100. Accessibility: 27/100. Design: 35/100","interpretation":"The weakest area is Accessibility, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://specialists.app/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 100. Contrast failures: 40. Console errors: 0. Desktop overflow: 0px. Mobile overflow: 0px.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 1106ms. Load complete: 1108ms. First contentful paint: 1920ms. Resources: 83. Scripts: 3. Images: 62. Third-party origins: 7. Transfer: not available.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 7. Critical: 1. Serious: 2. Top rules: button-name, color-contrast, target-size, heading-order, landmark-unique.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: strict-transport-security. Missing: content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy.","severity":"high","scoreLost":14,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add only the missing protections among Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, frame protection, and Referrer-Policy. An existing CSP frame-ancestors directive already provides frame protection and must remain unchanged.","plainEnglishExplanation":"Several basic browser protection headers were not visible.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 7 violation rule(s), including 3 serious or critical rule(s), plus 2 result(s) that require review. Top rules: button-name (15), color-contrast (16), target-size (18), heading-order (1), landmark-unique (2).","severity":"high","scoreLost":18,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Visible primary CTA","status":"fail","checkId":"design_primary_cta","category":"design","evidence":"No actionable primary CTA was detected on this home page, where a clear next action is expected.","severity":"high","scoreLost":14,"remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."}},{"label":"Form labels","status":"fail","checkId":"accessibility_form_labels","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 4 eligible user-facing form control(s).","severity":"high","scoreLost":14,"remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."}},{"label":"Hero clarity signals","status":"fail","checkId":"design_hero_clarity","category":"design","evidence":"Detected 0 H1 heading(s), 0 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 0 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","severity":"high","scoreLost":13,"remediation":{"title":"Review introductory clarity signals","priority":6,"fixInstruction":"Verify the measured heading, introductory description, and next action against the live page. Preserve appropriate short place or product names and existing useful descriptions. Improve only confirmed clarity gaps for this page's purpose; do not invent a marketing promise or shorten a useful description solely to satisfy a character count.","plainEnglishExplanation":"One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.","whyItMattersBeforeLaunch":"The introduction should help visitors understand the purpose of this particular page."}}],"startedAt":"2026-09-10T12:59:19.018Z","completedAt":"2026-09-10T12:59:29.527Z","scanVersion":"mvp-four-score-v26-role-aware-design","seoAnalysis":{"h1":[],"title":"specialists.app — Smart Healthcare Marketplace & AI Health Organiser","htmlLang":"en","canonical":"https://specialists.app/","openGraph":{"url":"","image":"https://hosst.app/photos/hosst50.png","title":"specialists.app — Smart Healthcare Marketplace & AI Health Organiser","description":"Find UK private specialists, book appointments and manage your whole health journey in one place. AI-powered care organiser, symptom checker and health marketplace."},"wordCount":9,"imageCount":1,"authorNames":["specialists.app"],"schemaCount":0,"schemaTypes":[],"dateModified":"","datePublished":"","headingLevels":[],"internalLinks":[],"metaDescription":"Find UK private specialists, book appointments and manage your whole health journey in one place. AI-powered care organiser, symptom checker and health marketplace.","imagesMissingAlt":0,"robotsDirectives":"","externalLinkCount":0,"schemaParseErrorCount":0},"aeoReadiness":{"score":61,"signals":[{"id":"indexability","label":"Index and citation eligibility","status":"pass","evidence":"No general noindex directive was detected."},{"id":"snippets","label":"Snippet and answer controls","status":"pass","evidence":"No general nosnippet or max-snippet:0 control was detected."},{"id":"canonical","label":"Canonical alignment","status":"pass","evidence":"The canonical resolves to the scanned public URL."},{"id":"sitemap","label":"Sitemap coverage and freshness","status":"pass","evidence":"The exact URL appears in the fetched sitemap with lastmod 2026-09-10."},{"id":"structured_data","label":"Structured data","status":"unknown","evidence":"Semantic schema score 0/100. Detected 0 JSON-LD block(s), 0 parse error(s), 0 graph node(s), and types none. No primary schema type matched the detected page role."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"fail","evidence":"Entity alignment scored 35/100 for “specialists.app”. Title/H1 token overlap is 0%; description match detected; identity schema not detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"fail","evidence":"Answerability scored 0/100 from 0 main-content words, 0 concise answer block(s), 0 question heading(s), 0 definition(s), 0 list(s), and 0 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 273 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://specialists.app/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility."}],"analysis":{"entity":{"score":35,"subject":"specialists.app","titleH1Overlap":0,"schemaIdentityPresent":false,"descriptionSubjectMatch":true},"evidence":{"score":0,"applicable":false,"claimCount":0,"authorPresent":false,"visibleDateMatch":false,"sourceDomainCount":0,"validModifiedDate":false,"genericAnchorCount":0,"primarySourceCount":0,"validPublishedDate":false,"supportedClaimCount":0,"contextualSourceCount":0,"originalEvidenceSignalCount":0},"pageRole":"home","answerability":{"score":0,"listCount":0,"applicable":true,"tableCount":0,"definitionCount":0,"directAnswerCount":0,"questionHeadingCount":0},"contentSimHash":"","structuredData":{"score":0,"types":[],"idCount":0,"applicable":true,"blockCount":0,"sameAsCount":0,"graphNodeCount":0,"parseErrorCount":0,"entityReferences":[],"primaryTypeMatch":false,"visibleEntityMatch":false},"pageRoleSignals":["root URL"],"contentFingerprint":"","pageRoleConfidence":"high","freshnessApplicable":false,"internalLinkTargets":[],"templateFingerprint":"543733791419f3df6f20","authorshipApplicable":false,"mainContentWordCount":0},"checkedAt":"2026-09-10T12:59:29.472Z","eligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2026-09-10","largeImagePreviewAllowed":true}},"checkResults":[{"id":"seo_crawler_access","label":"Crawler access","status":"pass","category":"seo_aeo","evidence":"FreeScan.app reached the public page with HTTP 200. AEO crawler readiness is 100%: discovery 45/45, index and snippet eligibility 25/25, synthetic reachability 20/20, sitemap freshness 10/10. robots.txt did not block the scored AI search or user-fetch agents for this page path.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"seo_title_present","label":"Page title","status":"pass","category":"seo_aeo","evidence":"Title is 68 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_meta_description","label":"Meta description","status":"pass","category":"seo_aeo","evidence":"Meta description is 164 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_heading_structure","label":"Heading structure","status":"fail","category":"seo_aeo","evidence":"Detected 0 H1 heading(s) and 0 total headings.","maxScore":8,"severity":"medium","remediation":{"title":"Use one clear H1 and ordered headings","priority":9,"fixInstruction":"Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.","plainEnglishExplanation":"The page heading structure is either missing a single main heading or skips heading levels.","whyItMattersBeforeLaunch":"Clear headings help visitors, search engines, and assistive technology understand the page quickly."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"seo_canonical","label":"Canonical tag","status":"pass","category":"seo_aeo","evidence":"https://specialists.app/","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_robots_txt","label":"robots.txt reachability","status":"pass","category":"seo_aeo","evidence":"robots.txt returned HTTP 200.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_sitemap_xml","label":"Sitemap validity","status":"pass","category":"seo_aeo","evidence":"sitemap at /sitemap.xml returned HTTP 200 with a valid urlset root and 2023 URL location(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"seo_llms_txt","label":"Optional LLM-readable file","status":"pass","category":"seo_aeo","evidence":"https://specialists.app/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.","maxScore":0,"severity":"info","scoreImpact":0,"scoreReason":"Passed: earned 0 of 0 points."},{"id":"seo_schema_presence","label":"Schema presence","status":"fail","category":"seo_aeo","evidence":"Detected 0 JSON-LD schema block(s).","maxScore":10,"severity":"high","remediation":{"title":"Add basic structured data","priority":12,"fixInstruction":"Add JSON-LD for SoftwareApplication, Product, Organization, or WebSite using only accurate public facts.","plainEnglishExplanation":"No JSON-LD schema was detected on the page.","whyItMattersBeforeLaunch":"Structured data gives search and answer engines explicit facts about your product."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"seo_schema_validity","label":"Schema validity","status":"not_applicable","category":"seo_aeo","evidence":"No JSON-LD schema blocks were detected, so schema validity is not applicable until structured data is added.","maxScore":0,"severity":"high","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"seo_open_graph","label":"Open Graph basics","status":"pass","category":"seo_aeo","evidence":"Detected 3 of 4 Open Graph basics.","maxScore":5,"severity":"low","scoreImpact":5,"scoreReason":"Passed: earned 5 of 5 points."},{"id":"seo_indexability","label":"Indexability signals","status":"pass","category":"seo_aeo","evidence":"No noindex directive was detected in page or public headers.","maxScore":9,"severity":"high","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"seo_internal_links","label":"Internal link basics","status":"fail","category":"seo_aeo","evidence":"Detected 0 internal link(s).","maxScore":6,"severity":"medium","remediation":{"title":"Add useful internal links","priority":16,"fixInstruction":"Add clear public links such as pricing, docs, contact, privacy, terms, or product detail pages where appropriate.","plainEnglishExplanation":"The page has too few detectable links to other public pages on the same site.","whyItMattersBeforeLaunch":"Internal links help visitors find pricing, docs, contact, legal, or product details without getting stuck."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 6 points."},{"id":"security_https","label":"HTTPS","status":"pass","category":"security","evidence":"Final page is served over HTTPS.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"security_mixed_content","label":"Mixed content indicators","status":"pass","category":"security","evidence":"Detected 0 insecure asset or link reference(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_common_headers","label":"Common security headers","status":"fail","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: strict-transport-security. Missing: content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy.","maxScore":18,"severity":"high","remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add only the missing protections among Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, frame protection, and Referrer-Policy. An existing CSP frame-ancestors directive already provides frame protection and must remain unchanged.","plainEnglishExplanation":"Several basic browser protection headers were not visible.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."},"scoreImpact":4,"scoreReason":"Failed: earned 4 of 18 points from partial coverage."},{"id":"security_insecure_forms","label":"Insecure form actions","status":"pass","category":"security","evidence":"Detected 0 insecure form action(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_sensitive_file_probes","label":"Sensitive file probes","status":"pass","category":"security","evidence":"Small allowlist probes did not return recognizable sensitive-file contents; generic HTML fallback pages are excluded.","maxScore":16,"severity":"critical","scoreImpact":16,"scoreReason":"Passed: earned 16 of 16 points."},{"id":"security_cookie_flags","label":"Visible cookie flags","status":"not_applicable","category":"security","evidence":"No public Set-Cookie header was captured for the scanned page.","maxScore":4,"severity":"info","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_alt_text","label":"Image alt text","status":"pass","category":"accessibility","evidence":"Detected 0 image(s) missing alt text out of 1.","maxScore":14,"severity":"high","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"accessibility_form_labels","label":"Form labels","status":"fail","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 4 eligible user-facing form control(s).","maxScore":14,"severity":"high","remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_heading_order","label":"Heading order","status":"fail","category":"accessibility","evidence":"Heading levels found: none.","maxScore":11,"severity":"medium","remediation":{"title":"Fix heading order","priority":13,"fixInstruction":"Use headings in order: one H1, then H2 for major sections, then H3 for subsections.","plainEnglishExplanation":"Heading levels appear to jump or start without a clear hierarchy.","whyItMattersBeforeLaunch":"A clean heading outline helps visitors scan the page and helps assistive technology navigate it."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 11 points."},{"id":"accessibility_landmarks","label":"Landmark presence","status":"fail","category":"accessibility","evidence":"Detected 0 main landmark(s) and 0 total landmark element(s) or roles. A page should expose one main landmark.","maxScore":10,"severity":"medium","remediation":{"title":"Add page landmarks","priority":18,"fixInstruction":"Use semantic elements such as header, nav, main, and footer around the appropriate page areas.","plainEnglishExplanation":"The page is missing common landmarks such as header, nav, main, or footer.","whyItMattersBeforeLaunch":"Landmarks make the page easier to navigate for assistive technology and keyboard users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"accessibility_semantic_controls","label":"Semantic buttons and links","status":"not_applicable","category":"accessibility","evidence":"Detected 0 interactive control(s), including 0 custom ARIA control(s), and 0 clickable element(s) without native or declared control semantics. Custom controls require keyboard-behavior review.","maxScore":10,"severity":"medium","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_html_lang","label":"HTML language","status":"pass","category":"accessibility","evidence":"html lang is \"en\".","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"accessibility_contrast","label":"Basic contrast","status":"fail","category":"accessibility","evidence":"40 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.","maxScore":8,"severity":"medium","remediation":{"title":"Improve detectable color contrast","priority":20,"fixInstruction":"Review key text, buttons, and links against a 4.5:1 contrast target for normal text.","plainEnglishExplanation":"The scanner found text/background color pairs that may be hard to read, or could not verify contrast.","whyItMattersBeforeLaunch":"Low contrast makes a launch page feel less polished and can exclude users with low vision."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","status":"fail","category":"accessibility","evidence":"axe found 7 violation rule(s), including 3 serious or critical rule(s), plus 2 result(s) that require review. Top rules: button-name (15), color-contrast (16), target-size (18), heading-order (1), landmark-unique (2).","maxScore":18,"severity":"high","remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 18 points."},{"id":"design_primary_cta","label":"Visible primary CTA","status":"fail","category":"design","evidence":"No actionable primary CTA was detected on this home page, where a clear next action is expected.","maxScore":14,"severity":"high","remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"design_hero_clarity","label":"Hero clarity signals","status":"fail","category":"design","evidence":"Detected 0 H1 heading(s), 0 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 0 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","maxScore":13,"severity":"high","remediation":{"title":"Review introductory clarity signals","priority":6,"fixInstruction":"Verify the measured heading, introductory description, and next action against the live page. Preserve appropriate short place or product names and existing useful descriptions. Improve only confirmed clarity gaps for this page's purpose; do not invent a marketing promise or shorten a useful description solely to satisfy a character count.","plainEnglishExplanation":"One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.","whyItMattersBeforeLaunch":"The introduction should help visitors understand the purpose of this particular page."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 13 points."},{"id":"design_text_density","label":"Text density","status":"fail","category":"design","evidence":"Detected about 9 visible word(s). The contextual range is 120-1200 words for the detected home page role.","maxScore":10,"severity":"medium","remediation":{"title":"Improve content scanability","priority":21,"fixInstruction":"Confirm the page role first. Add missing context when content is genuinely thin. For long reference, article, directory, or data pages, preserve useful material and improve headings, summaries, tables, filtering, or navigation instead of deleting content to meet a word count.","plainEnglishExplanation":"The page may not provide enough useful context for its detected role, or its rendered structure needs review.","whyItMattersBeforeLaunch":"Too little copy can leave visitors confused; too much copy can bury the value proposition."},"scoreImpact":1,"scoreReason":"Failed: earned 1 of 10 points from partial coverage."},{"id":"design_trust_signals","label":"Credibility and proof","status":"fail","category":"design","evidence":"Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","maxScore":10,"severity":"medium","remediation":{"title":"Add role-appropriate credibility","priority":16,"fixInstruction":"Use evidence appropriate to this page: accurate customer proof on commercial pages; cited sources, methodology, authorship, review dates, and data provenance on editorial or reference pages. Never invent customers, ratings, claims, or testimonials.","plainEnglishExplanation":"The page does not expose enough verifiable credibility for its detected role.","whyItMattersBeforeLaunch":"Trust signals reduce hesitation when strangers see the product for the first time."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"design_responsive_viewport","label":"Responsive viewport basics","status":"pass","category":"design","evidence":"Viewport meta tag was detected.","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"design_readability","label":"Readability signals","status":"unknown","category":"design","evidence":"Sentence length was not measured: only 0 word(s) of qualifying prose were found; at least 20 are needed. Navigation, card labels, bylines, and controls are excluded. This is not a readability failure.","maxScore":9,"severity":"medium","scoreImpact":0,"scoreReason":"Not measured: excluded from scoring because the scan did not capture reliable evidence."},{"id":"design_spacing_consistency","label":"Spacing consistency","status":"review","category":"design","evidence":"Detected 0 source-level spacing uses across 0 distinct spacing token(s). Source tokens alone cannot establish inconsistent rendered spacing, so an incomplete result requires visual review.","maxScore":7,"severity":"low","remediation":{"title":"Make spacing more consistent","priority":25,"fixInstruction":"Use consistent section padding, gaps, and margins across repeated content blocks.","plainEnglishExplanation":"The page exposes few consistent spacing signals in class or inline styles.","whyItMattersBeforeLaunch":"Consistent spacing helps the page feel deliberate and easier to scan."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"design_visual_hierarchy","label":"Visual hierarchy","status":"review","category":"design","evidence":"Rendered hierarchy captured 2 visible H1 heading(s), 27 body-text sample(s), 46 supporting heading(s), and 5 action(s). The evidence is insufficient for a reliable typography comparison.","maxScore":9,"severity":"medium","remediation":{"title":"Strengthen visual hierarchy","priority":12,"fixInstruction":"Use the highlighted rendered element and measured font ratio to strengthen the main heading or reduce competing emphasis. Preserve correct semantic headings and do not add decorative emphasis solely to satisfy the scan.","plainEnglishExplanation":"Rendered typography and geometry show that the page's main heading is not visually distinct enough, or the hierarchy needs manual review.","whyItMattersBeforeLaunch":"Hierarchy tells visitors what to read first and what action to take next."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"design_rendered_performance","label":"Rendered speed signals","status":"pass","category":"design","evidence":"DOMContentLoaded: 1106ms. Load complete: 1108ms. First contentful paint: 1920ms. Resources: 83. Scripts: 3. Images: 62. Third-party origins: 7. Transfer: not available. Potential render-blocking resources: 1. All rendered speed thresholds were met.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_runtime_health","label":"Runtime console health","status":"pass","category":"design","evidence":"No site-authored console errors or uncaught page errors were detected during render.","maxScore":7,"severity":"low","scoreImpact":7,"scoreReason":"Passed: earned 7 of 7 points."},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","status":"fail","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at 390px: 0px. WCAG 2.2 AA target-size failures: 18. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies.","maxScore":9,"severity":"medium","remediation":{"title":"Fix rendered layout ergonomics","priority":13,"fixInstruction":"Remove elements wider than the viewport and add responsive constraints. Make controls at least 24×24 CSS pixels or provide enough spacing for a 24px circle around each undersized target; use 44×44px as the enhanced usability target where practical.","plainEnglishExplanation":"The browser-rendered page has layout or tap-target issues.","whyItMattersBeforeLaunch":"Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 9 points."}],"opportunities":[{"id":"important_internal_links","title":"Expose important supporting pages in navigation or footer","impact":"medium","category":"seo_aeo","evidence":"No pricing, docs, contact, security, privacy, terms, or about links were detected in public internal links.","nextStep":"Link to the most useful public pages, especially pricing, docs, contact, security, privacy, terms, and about pages where applicable.","whyItMatters":"Internal links help visitors, crawlers, and AI answer systems discover supporting facts instead of relying on one landing page."},{"id":"trust_and_proof","title":"Make trust and proof easier to verify","impact":"medium","category":"design","evidence":"Detected 0 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","nextStep":"Add honest proof such as customer quotes, recognizable logos, security notes, usage stats, reviews, case studies, or founder credibility.","whyItMatters":"Visitors who arrive cold from search, social, or AI citations need verifiable proof before they submit a form, start a trial, or buy."},{"id":"preview_controls","title":"Review snippet and preview controls","impact":"low","category":"seo_aeo","evidence":"Open Graph image was detected. Preview controls detected: 0.","nextStep":"Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.","whyItMatters":"Preview controls can clarify how much text, image, and video content search systems may show from the page."},{"id":"rendered_contrast_system","title":"Tighten the live color system","impact":"high","category":"accessibility","evidence":"40 of 100 rendered contrast sample(s) missed target. Worst ratio: 1.","nextStep":"Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.","whyItMatters":"Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied."},{"id":"rendered_responsive_polish","title":"Polish rendered responsive ergonomics","impact":"medium","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow: 0px. WCAG 2.2 AA target-size failures: 18.","nextStep":"Constrain wide elements, avoid fixed-width content that exceeds the viewport, and make controls at least 24×24px or provide the spacing required by WCAG 2.2 AA.","whyItMatters":"Overflow and tiny controls are easy for static scans to miss but obvious to real users, especially on mobile and tablet layouts."}],"renderedAudit":{"axe":{"minorCount":1,"seriousCount":2,"criticalCount":1,"moderateCount":3,"topViolations":[{"id":"button-name","help":"Buttons must have discernible text","impact":"critical","nodeCount":15,"affectedElements":[{"html":"","selector":".hover\\:bg-muted-foreground\\/50.bg-muted-foreground\\/30[aria-label=\"Go to slide 2\"]","failureSummary":"Fix any of the following: Target has insufficient size (8px by 8px, should be at least 24px by 24px) Target has insufficient space to its closest neighbors. Safe clickable space has a diameter of 8px instead of at least 24px."},{"html":"","selector":".hover\\:bg-muted-foreground\\/50.bg-muted-foreground\\/30[aria-label=\"Go to slide 3\"]","failureSummary":"Fix any of the following: Target has insufficient size (8px by 8px, should be at least 24px by 24px) Target has insufficient space to its closest neighbors. Safe clickable space has a diameter of 8px instead of at least 24px."},{"html":"","selector":".hover\\:bg-muted-foreground\\/50.bg-muted-foreground\\/30[aria-label=\"Go to slide 4\"]","failureSummary":"Fix any of the following: Target has insufficient size (8px by 8px, should be at least 24px by 24px) Target has insufficient space to its closest neighbors. Safe clickable space has a diameter of 8px instead of at least 24px."}]},{"id":"heading-order","help":"Heading levels should only increase by one","impact":"moderate","nodeCount":1,"affectedElements":[{"html":"

Specialists

","selector":".basis-1\\/3.lg\\:basis-1\\/6.pl-2:nth-child(1) > .block[href$=\"specialists\"] > .border-slate-100\\/50.shadow-\\[0_8px_30px_rgb\\(0\\,0\\,0\\,0\\.04\\)\\].bg-white > .p-4 > .hover\\:text-primary.text-center","evidenceId":"axe-heading-order-1","targetRect":{"x":0,"y":44,"width":26.399999999999977,"height":24},"previewWidth":224.7,"previewHeight":112,"failureSummary":"Fix any of the following: Heading order invalid","screenshotAvailable":true}]},{"id":"landmark-unique","help":"Landmarks should have a unique role or role/label/title (i.e. accessible name) combination","impact":"moderate","nodeCount":2,"affectedElements":[{"html":"