Speed Insights
Grade B
82% performance
https://www.jacobcounsell.com/access?returnTo=%2F
From https://www.jacobcounsell.com/
LCP
740ms
Largest paint
TBT
563ms
Blocking time
CLS
0.000
Layout shift
55
out of 100
37
out of 100
38/103 rule points
71
out of 100
54/76 rule points
47
out of 100
44/94 rule points
64
out of 100
70/110 rule points
Category point breakdown
Biggest score-losing checks
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (3).
Affected elements
Private portfolio
Elements must meet minimum color contrast ratio thresholds
Email Jacob
A small allowlist probe returned a public success response.
Detected labels or accessible names for 2 of 3 form control(s).
Detected 0 CTA candidate(s).
Remove exposed sensitive files
-16 rule ptsWhat failed
A small public allowlist probe found a sensitive-looking file path.
Evidence
A small allowlist probe returned a public success response.
Priority
Priority 1: fix before sharing the page publicly.
Why it matters
Publicly exposed config or backup files can leak implementation details or secrets.
How to fix it
Remove the exposed file, block public access to that path, and rotate any secrets that may have been exposed.
Agent Prompt
Improve AI search and crawler readiness
-13 rule ptsWhat failed
One or more AI discovery, user-fetch, indexability, snippet, synthetic reachability, or sitemap signals need attention.
Evidence
FreeScan.app reached the public page with HTTP 200. robots.txt blocks OAI-SearchBot, Claude-SearchBot, Googlebot, and 5 more from AI search or discovery for this page path. Synthetic or robots checks block Claude-User, MistralAI-User, meta-externalfetcher, and 1 more from user-requested fetches. GPTBot, ClaudeBot, Google-Extended, and 4 more are explicit training or data-use opt-outs and do not reduce the AEO score. AEO crawler readiness is 5%: discovery 0/45, index and snippet eligibility 5/25, synthetic reachability 0/20, sitemap freshness 0/10.
Priority
Priority 2: fix before sharing the page publicly.
Why it matters
AI search systems need crawlable, reachable, indexable, and quotable public content. Training and data-use choices remain neutral publisher preferences.
How to fix it
Use the component scores and exact matched robots rules in the crawler report. Fix blocked search agents, noindex or snippet restrictions, canonical or sitemap gaps, and synthetic WAF/challenge failures. Preserve intentional training opt-outs and keep private, admin, and authenticated paths protected before rescanning.
Agent Prompt
Fix rendered axe accessibility violations
-18 rule ptsWhat failed
The rendered page has accessibility rule violations detected by axe-core.
Evidence
axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (3).
Affected elements
Private portfolio
Elements must meet minimum color contrast ratio thresholds
Email Jacob
Priority
Priority 5: fix before sharing the page publicly.
Why it matters
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
How to fix it
Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Agent Prompt
Make the primary CTA obvious
-14 rule ptsWhat failed
The page does not have a detectable call to action.
Evidence
Detected 0 CTA candidate(s).
Priority
Priority 4: fix before sharing the page publicly.
Why it matters
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
How to fix it
Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.
Agent Prompt
Label public form fields
-14 rule ptsWhat failed
Some form controls do not have a detectable label or accessible name.
Evidence
Detected labels or accessible names for 2 of 3 form control(s).
Priority
Priority 7: fix during launch polish.
Why it matters
Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users.
How to fix it
Connect each input to a visible label or an accurate aria-label/aria-labelledby value.
Agent Prompt
SEO / AEO
Severity mix: 1 critical, 6 high, 3 medium, 1 low.
Crawler access
-13 rule ptsFreeScan.app reached the public page with HTTP 200. robots.txt blocks OAI-SearchBot, Claude-SearchBot, Googlebot, and 5 more from AI search or discovery for this page path. Synthetic or robots checks block Claude-User, MistralAI-User, meta-externalfetcher, and 1 more from user-requested fetches. GPTBot, ClaudeBot, Google-Extended, and 4 more are explicit training or data-use opt-outs and do not reduce the AEO score. AEO crawler readiness is 5%: discovery 0/45, index and snippet eligibility 5/25, synthetic reachability 0/20, sitemap freshness 0/10.
Sitemap validity
-12 rule ptssitemap at /sitemap.xml returned HTTP success but did not contain a urlset or sitemapindex root.
Canonical tag
-10 rule ptsNo canonical link tag was detected.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low.
Sensitive file probes
-16 rule ptsA small allowlist probe returned a public success response.
Common security headers
-6 rule ptsDetected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low.
Rendered axe accessibility violations
-18 rule ptsaxe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (3).
Affected elements
Private portfolio
Elements must meet minimum color contrast ratio thresholds
Email Jacob
Form labels
-14 rule ptsDetected labels or accessible names for 2 of 3 form control(s).
Landmark presence
-10 rule ptsDetected 1 landmark element(s) or roles.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low.
Visible primary CTA
-14 rule ptsDetected 0 CTA candidate(s).
Trust signals
-10 rule ptsDetected 0 trust-signal keyword occurrence(s).
Visual hierarchy
-9 rule ptsDetected 1 hierarchy signal(s) from headings, CTA, and emphasized text.
Failed checks
These checks need attention.
Crawler access
1/14FreeScan.app reached the public page with HTTP 200. robots.txt blocks OAI-SearchBot, Claude-SearchBot, Googlebot, and 5 more from AI search or discovery for this page path. Synthetic or robots checks block Claude-User, MistralAI-User, meta-externalfetcher, and 1 more from user-requested fetches. GPTBot, ClaudeBot, Google-Extended, and 4 more are explicit training or data-use opt-outs and do not reduce the AEO score. AEO crawler readiness is 5%: discovery 0/45, index and snippet eligibility 5/25, synthetic reachability 0/20, sitemap freshness 0/10.
Failed: earned 1 of 14 points from partial coverage.
Priority: Priority 2: fix before sharing the page publicly.
Why it matters: AI search systems need crawlable, reachable, indexable, and quotable public content. Training and data-use choices remain neutral publisher preferences.
Fix: Use the component scores and exact matched robots rules in the crawler report. Fix blocked search agents, noindex or snippet restrictions, canonical or sitemap gaps, and synthetic WAF/challenge failures. Preserve intentional training opt-outs and keep private, admin, and authenticated paths protected before rescanning.
Agent Prompt
Canonical tag
0/10No canonical link tag was detected.
Failed: earned 0 of 10 points.
Priority: Priority 9: fix during launch polish.
Why it matters: A canonical tag reduces duplicate URL confusion before marketing links start spreading.
Fix: Add a canonical link tag that points to the final public landing page URL.
Agent Prompt
Sitemap validity
0/12sitemap at /sitemap.xml returned HTTP success but did not contain a urlset or sitemapindex root.
Failed: earned 0 of 12 points.
Priority: Priority 7: fix during launch polish.
Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
Fix: Add a static sitemap file, dynamic sitemap route, or robots.txt Sitemap directive that returns valid urlset or sitemapindex XML. Include public canonical URLs and confirm the sitemap URL returns HTTP 200.
Agent Prompt
Schema presence
0/10Detected 0 JSON-LD schema block(s).
Failed: earned 0 of 10 points.
Priority: Priority 12: fix during launch polish.
Why it matters: Structured data gives search and answer engines explicit facts about your product.
Fix: Add JSON-LD for SoftwareApplication, Product, Organization, or WebSite using only accurate public facts.
Agent Prompt
Open Graph basics
0/5Detected 0 of 4 Open Graph basics.
Failed: earned 0 of 5 points.
Priority: Priority 18: lower-risk cleanup after urgent launch blockers.
Why it matters: Launch links on X, LinkedIn, Slack, and communities look less trustworthy without a strong preview.
Fix: Add og:title, og:description, og:image, and og:url that match the landing page content.
Agent Prompt
Indexability signals
0/9A noindex directive was detected.
Failed: earned 0 of 9 points.
Priority: Priority 2: fix before sharing the page publicly.
Why it matters: A noindex directive can prevent the launch page from appearing in search results.
Fix: Remove noindex from meta robots or X-Robots-Tag headers once the page is ready to be public.
Agent Prompt
Internal link basics
0/6Detected 0 internal link(s).
Failed: earned 0 of 6 points.
Priority: Priority 16: lower-risk cleanup after urgent launch blockers.
Why it matters: Internal links help visitors find pricing, docs, contact, legal, or product details without getting stuck.
Fix: Add clear public links such as pricing, docs, contact, privacy, terms, or product detail pages where appropriate.
Agent Prompt
Common security headers
12/18Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy.
Failed: earned 12 of 18 points from partial coverage.
Priority: Priority 5: fix before sharing the page publicly.
Why it matters: These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Fix: Add only the missing protections among Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, frame protection, and Referrer-Policy. An existing CSP frame-ancestors directive already provides frame protection and must remain unchanged.
Agent Prompt
Sensitive file probes
0/16A small allowlist probe returned a public success response.
Failed: earned 0 of 16 points.
Priority: Priority 1: fix before sharing the page publicly.
Why it matters: Publicly exposed config or backup files can leak implementation details or secrets.
Fix: Remove the exposed file, block public access to that path, and rotate any secrets that may have been exposed.
Agent Prompt
Form labels
0/14Detected labels or accessible names for 2 of 3 form control(s).
Failed: earned 0 of 14 points.
Priority: Priority 7: fix during launch polish.
Why it matters: Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users.
Fix: Connect each input to a visible label or an accurate aria-label/aria-labelledby value.
Agent Prompt
Landmark presence
0/10Detected 1 landmark element(s) or roles.
Failed: earned 0 of 10 points.
Priority: Priority 18: lower-risk cleanup after urgent launch blockers.
Why it matters: Landmarks make the page easier to navigate for assistive technology and keyboard users.
Fix: Use semantic elements such as header, nav, main, and footer around the appropriate page areas.
Agent Prompt
Basic contrast
0/851 of 58 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.
Affected elements
UX
Product design
Research
Strategy
Failed: earned 0 of 8 points.
Priority: Priority 20: lower-risk cleanup after urgent launch blockers.
Why it matters: Low contrast makes a launch page feel less polished and can exclude users with low vision.
Fix: Review key text, buttons, and links against a 4.5:1 contrast target for normal text.
Agent Prompt
Rendered axe accessibility violations
0/18axe found 1 violation rule(s), including 1 serious or critical rule(s). Top rules: color-contrast (3).
Affected elements
Private portfolio
Elements must meet minimum color contrast ratio thresholds
Email Jacob
Failed: earned 0 of 18 points.
Priority: Priority 5: fix before sharing the page publicly.
Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Agent Prompt
Visible primary CTA
0/14Detected 0 CTA candidate(s).
Failed: earned 0 of 14 points.
Priority: Priority 4: fix before sharing the page publicly.
Why it matters: Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Fix: Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.
Agent Prompt
Trust signals
0/10Detected 0 trust-signal keyword occurrence(s).
Failed: earned 0 of 10 points.
Priority: Priority 16: lower-risk cleanup after urgent launch blockers.
Why it matters: Trust signals reduce hesitation when strangers see the product for the first time.
Fix: Add honest proof such as customer quotes, usage stats, founder credibility, security notes, or relevant logos.
Agent Prompt
Spacing consistency
0/7Detected 0 spacing class/style signal(s).
Failed: earned 0 of 7 points.
Priority: Priority 25: lower-risk cleanup after urgent launch blockers.
Why it matters: Consistent spacing helps the page feel deliberate and easier to scan.
Fix: Use consistent section padding, gaps, and margins across repeated content blocks.
Agent Prompt
Visual hierarchy
0/9Detected 1 hierarchy signal(s) from headings, CTA, and emphasized text.
Failed: earned 0 of 9 points.
Priority: Priority 12: fix during launch polish.
Why it matters: Hierarchy tells visitors what to read first and what action to take next.
Fix: Create a clear H1, supportive section headings, emphasized proof, and one visually prominent primary CTA.
Agent Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
A general noindex directive prevents search indexing and citation eligibility.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
No canonical URL was detected.
Sitemap coverage and freshness
The exact scanned URL was not found in the fetched sitemap.
Structured data
Detected 0 JSON-LD block(s), 0 parse error(s), and types none.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Detected 3 of 3 core identity signals across the title, description, and H1.
Answer-ready visible text
Detected 99 visible words and 1 audience, use-case, pricing, or integration signals.
Authorship and accountability
No author meta value or structured-data author was detected.
Published or updated date
No datePublished or dateModified value was detected in structured data.
Supporting-source links
No external supporting links were detected; this is contextual rather than a universal requirement.
Rendered content availability
Rendered audit completed with 58 visible text element(s).
Synthetic search-agent reachability
0 of 8 search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
https://www.jacobcounsell.com/llms.txt returned HTTP 307; this is supplemental and does not determine AI-search eligibility.
OAI-SearchBotAI search
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
GPTBotModel training
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
ChatGPT-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
ClaudeBotModel training
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Claude-SearchBotAI search
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Claude-UserUser-requested fetch
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
GooglebotSearch and discovery
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Google-ExtendedData-use policy control
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
BingbotSearch and discovery
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
PerplexityBotAI search
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Perplexity-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
ApplebotSearch and discovery
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Applebot-ExtendedData-use policy control
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
MistralAI-IndexAI search
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
MistralAI-UserUser-requested fetch
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
meta-externalagentModel training
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
meta-externalfetcherUser-requested fetch
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
AmazonbotModel training
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Amzn-SearchBotAI search
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Amzn-UserUser-requested fetch
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
CCBotModel training
Robots: blocked by * disallow: / · line 2
Probe: not tested for this control
Controls: robots meta: noindex, nofollow
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Purple preference states are training or data-use choices and do not lower the AEO score.
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jacobcounsell.com website audit report
Needs fixes before launch: 55/100 overall, with prioritized fixes for SEO, security, accessibility, and design.
Public reports expose the scanned public URL, safe scores, sanitized public evidence, and fix guidance. They do not include credentials, cookies, hidden form values, or sensitive response bodies.
