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offers\"},{\"key\":\"account_menu.signed_in_state.greeting_with_name\",\"value\":\"Hi, {{first_name}}\"},{\"key\":\"account_menu.signed_in_state.greeting_without_name\",\"value\":\"Account\"},{\"key\":\"account_menu.signed_in_state.orders_button\",\"value\":\"Orders\"},{\"key\":\"account_menu.signed_in_state.profile_button\",\"value\":\"Profile\"},{\"key\":\"account_menu.location_picker.sheet_title\",\"value\":\"Locations\"},{\"key\":\"account_menu.location_picker.search_field_placeholder\",\"value\":\"Search\"},{\"key\":\"account_menu.aria_labels.close_menu\",\"value\":\"Close menu\"},{\"key\":\"account_menu.aria_labels.back_to_main_menu\",\"value\":\"Back to main menu from {{title}}\"},{\"key\":\"account_menu.aria_labels.open_submenu\",\"value\":\"{{title}}, opens submenu\"},{\"key\":\"account_menu.aria_labels.loading_menu\",\"value\":\"Loading menu\"},{\"key\":\"account_menu.aria_labels.account\",\"value\":\"Account\"},{\"key\":\"account_menu.aria_labels.sign_in_with_email\",\"value\":\"Sign in with email\"},{\"key\":\"account_menu.aria_labels.sign_in\",\"value\":\"Sign in\"}],\"socialLoginProviders\":[{\"handle\":\"Shop\"}],\"legacyCustomerAccounts\":false,\"signInLinksVisible\":true,\"b2bEnabled\":true,\"marketingConsentSigninEnabled\":true,\"marketingConsentPreselected\":true},\"visitor\":{\"country\":\"US\",\"language\":\"en\"}} Skip to content.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: Ceramics, Home Goods & Accessories\n | Houseplant by Seth Rogen. H1: Ceramics, Home Goods & Accessories. Schema types: Organization, SearchAction, WebSite.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"Structured data is present","category":"seo_aeo","evidence":"JSON-LD blocks: 2. Types: Organization, SearchAction, WebSite. Parse errors: 0.","interpretation":"The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"design","evidence":"SEO / AEO: 85/100. Security: 88/100. Accessibility: 77/100. Design: 71/100","interpretation":"The weakest area is Design, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://www.houseplant.com/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 130. Contrast failures: 4. Console errors: 0. Desktop overflow: 0px. Mobile overflow: 0px.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 4554ms. Load complete: 6052ms. First contentful paint: 956ms. Resources: 248. Scripts: 108. Images: 23. Third-party origins: 30. Transfer: not available.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 1. Critical: 0. Serious: 1. Top rules: target-size.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, content-security-policy, x-content-type-options, frame protection (content-security-policy frame-ancestors and x-frame-options). Missing: referrer-policy. Needs strengthening: strict-transport-security max-age is 7889238; use at least 15552000 seconds once HTTPS is stable across the intended host scope; content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.","severity":"high","scoreLost":9,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Meta description","status":"fail","checkId":"seo_meta_description","category":"seo_aeo","evidence":"Meta description is 173 characters, above the 170-character maximum.","severity":"high","scoreLost":10,"remediation":{"title":"Shorten the meta description","priority":3,"fixInstruction":"Tighten the existing description to 50-170 characters while preserving the audience, page purpose, and primary outcome.","plainEnglishExplanation":"The meta description is 173 characters, so it is longer than the recommended maximum.","whyItMattersBeforeLaunch":"Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message."}},{"label":"Answer-engine content quality","status":"fail","checkId":"seo_aeo_content_quality","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 100/100, answer-ready text 40/100, semantic structured data 65/100. Detected role: home (high confidence).","severity":"high","scoreLost":12,"remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 1 violation rule(s); 1 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 1 result(s) require review. Top rules: target-size (1).","severity":"high","scoreLost":4,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Hero clarity signals","status":"fail","checkId":"design_hero_clarity","category":"design","evidence":"Detected 1 H1 heading(s), 34 H1 characters, 0 introductory supporting-copy characters after excluding bylines and short labels, and 1 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","severity":"high","scoreLost":4,"remediation":{"title":"Review introductory clarity signals","priority":6,"fixInstruction":"Verify the measured heading, introductory description, and next action against the live page. Preserve appropriate short place or product names and existing useful descriptions. Improve only confirmed clarity gaps for this page's purpose; do not invent a marketing promise or shorten a useful description solely to satisfy a character count.","plainEnglishExplanation":"One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.","whyItMattersBeforeLaunch":"The introduction should help visitors understand the purpose of this particular page."}}],"startedAt":"2026-09-10T14:49:52.921Z","completedAt":"2026-09-10T14:50:11.042Z","scanVersion":"mvp-four-score-v27-evidence-weighted","seoAnalysis":{"h1":["Ceramics, Home Goods & Accessories"],"title":"Ceramics, Home Goods & Accessories\n | Houseplant by Seth Rogen","htmlLang":"en","canonical":"https://www.houseplant.com/","openGraph":{"url":"https://www.houseplant.com/","image":"http://www.houseplant.com/cdn/shop/files/HP-WebRedesignAssets-ShareImage-1200x630.png?v=1788904377","title":"Ceramics, Home Goods & 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Droplets"},{"url":"https://www.houseplant.com/products/glass-grinder","path":"/products/glass-grinder","anchorText":"Glass Grinder"},{"url":"https://www.houseplant.com/products/side-table-ashtray","path":"/products/side-table-ashtray","anchorText":"Side Table Ashtray"},{"url":"https://www.houseplant.com/products/ashtray-set-by-seth-floral","path":"/products/ashtray-set-by-seth-floral","anchorText":"Ashtray Set by Seth - Floral"},{"url":"https://www.houseplant.com/products/ash-and-scent-set","path":"/products/ash-and-scent-set","anchorText":"Ash and Scent Set"},{"url":"https://www.houseplant.com/products/ashtray-3-0-by-seth","path":"/products/ashtray-3-0-by-seth","anchorText":"Ashtray 3.0 by Seth"},{"url":"https://www.houseplant.com/collections/best-sellers","path":"/collections/best-sellers","anchorText":"View All Best Sellers"},{"url":"https://www.houseplant.com/collections/scent-1","path":"/collections/scent-1","anchorText":"Explore 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Collaborations"},{"url":"https://www.houseplant.com/collections/scent-1","path":"/collections/scent-1","anchorText":"Scents"},{"url":"https://www.houseplant.com/pages/faq","path":"/pages/faq","anchorText":"FAQ"},{"url":"https://www.houseplant.com/pages/accessibility","path":"/pages/accessibility","anchorText":"Accessibility"},{"url":"https://www.houseplant.com/pages/privacy-policy","path":"/pages/privacy-policy","anchorText":"Privacy Policy"},{"url":"https://www.houseplant.com/pages/terms-of-service","path":"/pages/terms-of-service","anchorText":"Terms of Service"}],"metaDescription":"Houseplant is a home and lifestyle brand co-founded by Seth Rogen, offering ceramics, ashtrays, rolling trays, and home accessories designed to elevate your everyday ritual.","imagesMissingAlt":0,"robotsDirectives":"","externalLinkCount":2,"schemaParseErrorCount":0},"aeoReadiness":{"score":83,"signals":[{"id":"indexability","label":"Index and citation eligibility","status":"pass","evidence":"No general noindex directive was detected."},{"id":"snippets","label":"Snippet and answer controls","status":"pass","evidence":"No general nosnippet or max-snippet:0 control was detected."},{"id":"canonical","label":"Canonical alignment","status":"pass","evidence":"The canonical resolves to the scanned public URL."},{"id":"sitemap","label":"Sitemap coverage and freshness","status":"unknown","evidence":"A sitemap index was found; this safe scan did not recursively fetch child sitemaps."},{"id":"structured_data","label":"Structured data","status":"pass","evidence":"Semantic schema score 65/100. Detected 2 JSON-LD block(s), 0 parse error(s), 3 graph node(s), and types Organization, SearchAction, WebSite. The schema type matches the detected page role. The primary schema entity was not clearly supported by visible page content."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"pass","evidence":"Entity alignment scored 100/100 for “Ceramics, Home Goods & Accessories”. Title/H1 token overlap is 100%; description match detected; identity schema detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"unknown","evidence":"Answerability scored 40/100 from 194 main-content words, 0 concise answer block(s), 0 question heading(s), 0 definition(s), 3 list(s), and 0 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 141 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://www.houseplant.com/llms.txt returned HTTP 200; 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No synthetic fetch is appropriate for this policy or training control.","provider":"Common Crawl","userAgent":"CCBot","robotsRule":{"pattern":"/","directive":"allow","lineNumber":19,"matchedAgent":"*","inheritedFromWildcard":true},"crawlerType":"training","policyStatus":"allowed","robotsBehavior":"honors","syntheticProbe":{"status":"not_tested","evidence":"No synthetic fetch is appropriate for this policy or training control."},"vendorControls":[],"pageEligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"index_available","sitemapIncluded":false,"snippetsAllowed":true,"largeImagePreviewAllowed":true},"documentationUrl":"https://commoncrawl.org/ccbot","definitionCheckedAt":"2026-07-30"}],"categorySummaries":[{"label":"SEO / AEO","score":85,"category":"seo_aeo","maxScore":150,"topIssues":[{"id":"seo_aeo_content_quality","label":"Answer-engine content quality","evidence":"Role-aware AEO content components: entity clarity 100/100, answer-ready text 40/100, semantic structured data 65/100. 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Needs strengthening: strict-transport-security max-age is 7889238; use at least 15552000 seconds once HTTPS is stable across the intended host scope; content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.","severity":"high","scoreLost":9}],"earnedScore":63,"failedCount":1,"passedCount":4,"reviewCount":0,"unknownCount":0,"severityCounts":{"low":0,"high":3,"info":1,"medium":0,"critical":2},"notApplicableCount":1},{"label":"Accessibility","score":77,"category":"accessibility","maxScore":94,"topIssues":[{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","evidence":"axe found 1 violation rule(s); 1 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 1 result(s) require review. 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The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","severity":"high","scoreLost":4},{"id":"design_rendered_performance","label":"Rendered speed signals","evidence":"DOMContentLoaded: 4554ms. Load complete: 6052ms. First contentful paint: 956ms. Resources: 248. Scripts: 108. Images: 23. Third-party origins: 30. Transfer: not available. Potential render-blocking resources: 41. Exceeded thresholds: DOMContentLoaded 4554ms (threshold 2500ms); Load complete 6052ms (threshold 4500ms); Script requests 108 scripts (threshold 20 scripts); Third-party origins 30 origins (threshold 8 origins).","severity":"medium","scoreLost":10},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at 390px: 0px. WCAG 2.2 AA target-size failures: 1. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies.","severity":"medium","scoreLost":9}],"earnedScore":73,"failedCount":4,"passedCount":6,"reviewCount":1,"unknownCount":0,"severityCounts":{"low":2,"high":3,"info":0,"medium":6,"critical":0},"notApplicableCount":0}]},"links":{"summary":"https://www.freescan.app/scan/houseplant-com/summary.json","markdown":"https://www.freescan.app/scan/houseplant-com/report.md","json":"https://www.freescan.app/scan/houseplant-com/report.json","fixPrompts":"https://www.freescan.app/scan/houseplant-com/fix-prompts.md"}}