Website audit scorecard for example.com
The scanner fetched the public page, extracted deterministic facts, and stored scored results across SEO / AEO, security, accessibility, and design.
Submitted
example.com
Final URL
https://example.com
Created
Aug 5, 2026, 1:30 PM
Safe fetch
88 ms
58
out of 100
41
out of 100
42/103 rule points
76
out of 100
58/76 rule points
70
out of 100
66/94 rule points
43
out of 100
47/110 rule points
Category point breakdown
Biggest score-losing checks
Detected 0 of 5 common public security headers. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, x-frame-options, referrer-policy.
axe found 2 violation rule(s), including 0 serious or critical rule(s). Top rules: landmark-one-main (1), region (1).
Detected 0 CTA candidate(s).
Detected 1 H1 heading(s) and 0 meta-description characters.
Add common public security headers
-18 rule ptsWhat failed
Several basic browser protection headers were not visible.
Evidence
Detected 0 of 5 common public security headers. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, x-frame-options, referrer-policy.
Priority
Priority 5: fix before sharing the page publicly.
Why it matters
These headers reduce avoidable browser-side risk and show a baseline of care before launch.
How to fix it
Configure headers such as Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy.
Copyable agent prompt
Fix rendered axe accessibility violations
-18 rule ptsWhat failed
The rendered page has accessibility rule violations detected by axe-core.
Evidence
axe found 2 violation rule(s), including 0 serious or critical rule(s). Top rules: landmark-one-main (1), region (1).
Priority
Priority 5: fix before sharing the page publicly.
Why it matters
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
How to fix it
Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Copyable agent prompt
Make the primary CTA obvious
-14 rule ptsWhat failed
The page does not have a detectable call to action.
Evidence
Detected 0 CTA candidate(s).
Priority
Priority 4: fix before sharing the page publicly.
Why it matters
Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
How to fix it
Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.
Copyable agent prompt
Add a useful meta description
-10 rule ptsWhat failed
The page does not expose a strong short summary for search and answer engines.
Evidence
No meta description was detected.
Priority
Priority 3: fix before sharing the page publicly.
Why it matters
A missing description makes previews weaker when early users share or find the page.
How to fix it
Add a meta description around 50 to 170 characters that says who the product helps and what outcome it creates.
Copyable agent prompt
Publish a valid sitemap.xml
-12 rule ptsWhat failed
The sitemap file was not reachable or did not look like valid sitemap XML.
Evidence
HTTP 404 returned for sitemap_xml.
Priority
Priority 7: fix during launch polish.
Why it matters
A sitemap helps search engines discover the landing page and related public pages sooner.
How to fix it
Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.
Copyable agent prompt
SEO / AEO
Severity mix: 1 critical, 6 high, 3 medium, 1 low.
sitemap.xml validity
-12 rule ptsHTTP 404 returned for sitemap_xml.
Meta description
-10 rule ptsNo meta description was detected.
Canonical tag
-10 rule ptsNo canonical link tag was detected.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low.
Common security headers
-18 rule ptsDetected 0 of 5 common public security headers. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, x-frame-options, referrer-policy.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low.
Rendered axe accessibility violations
-18 rule ptsaxe found 2 violation rule(s), including 0 serious or critical rule(s). Top rules: landmark-one-main (1), region (1).
Landmark presence
-10 rule ptsDetected 0 landmark element(s) or roles.
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low.
Visible primary CTA
-14 rule ptsDetected 0 CTA candidate(s).
Hero clarity signals
-13 rule ptsDetected 1 H1 heading(s) and 0 meta-description characters.
Text density
-10 rule ptsDetected about 21 visible word(s). General page range: 80-1800 words.
Showing failed checks.
Failed checks
These checks need attention.
Meta description
0/10No meta description was detected.
Failed: earned 0 of 10 points.
Priority: Priority 3: fix before sharing the page publicly.
Why it matters: A missing description makes previews weaker when early users share or find the page.
Fix: Add a meta description around 50 to 170 characters that says who the product helps and what outcome it creates.
Copyable agent prompt
Canonical tag
0/10No canonical link tag was detected.
Failed: earned 0 of 10 points.
Priority: Priority 9: fix during launch polish.
Why it matters: A canonical tag reduces duplicate URL confusion before marketing links start spreading.
Fix: Add a canonical link tag that points to the final public landing page URL.
Copyable agent prompt
robots.txt reachability
0/8HTTP 404 returned for robots_txt.
Failed: earned 0 of 8 points.
Priority: Priority 11: fix during launch polish.
Why it matters: A reachable robots.txt helps crawlers understand what they can index before launch traffic arrives.
Fix: Add a public /robots.txt file and make sure it returns HTTP 200 without blocking the landing page.
Copyable agent prompt
sitemap.xml validity
0/12HTTP 404 returned for sitemap_xml.
Failed: earned 0 of 12 points.
Priority: Priority 7: fix during launch polish.
Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.
Fix: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.
Copyable agent prompt
Schema presence
0/10Detected 0 JSON-LD schema block(s).
Failed: earned 0 of 10 points.
Priority: Priority 12: fix during launch polish.
Why it matters: Structured data gives search and answer engines explicit facts about your product.
Fix: Add JSON-LD for SoftwareApplication, Product, Organization, or WebSite using only accurate public facts.
Copyable agent prompt
Open Graph basics
0/5Detected 0 of 4 Open Graph basics.
Failed: earned 0 of 5 points.
Priority: Priority 18: lower-risk cleanup after urgent launch blockers.
Why it matters: Launch links on X, LinkedIn, Slack, and communities look less trustworthy without a strong preview.
Fix: Add og:title, og:description, og:image, and og:url that match the landing page content.
Copyable agent prompt
Internal link basics
0/6Detected 0 internal link(s).
Failed: earned 0 of 6 points.
Priority: Priority 16: lower-risk cleanup after urgent launch blockers.
Why it matters: Internal links help visitors find pricing, docs, contact, legal, or product details without getting stuck.
Fix: Add clear public links such as pricing, docs, contact, privacy, terms, or product detail pages where appropriate.
Copyable agent prompt
Common security headers
0/18Detected 0 of 5 common public security headers. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, x-frame-options, referrer-policy.
Failed: earned 0 of 18 points.
Priority: Priority 5: fix before sharing the page publicly.
Why it matters: These headers reduce avoidable browser-side risk and show a baseline of care before launch.
Fix: Configure headers such as Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy.
Copyable agent prompt
Landmark presence
0/10Detected 0 landmark element(s) or roles.
Failed: earned 0 of 10 points.
Priority: Priority 18: lower-risk cleanup after urgent launch blockers.
Why it matters: Landmarks make the page easier to navigate for assistive technology and keyboard users.
Fix: Use semantic elements such as header, nav, main, and footer around the appropriate page areas.
Copyable agent prompt
Rendered axe accessibility violations
0/18axe found 2 violation rule(s), including 0 serious or critical rule(s). Top rules: landmark-one-main (1), region (1).
Failed: earned 0 of 18 points.
Priority: Priority 5: fix before sharing the page publicly.
Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Copyable agent prompt
Visible primary CTA
0/14Detected 0 CTA candidate(s).
Failed: earned 0 of 14 points.
Priority: Priority 4: fix before sharing the page publicly.
Why it matters: Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.
Fix: Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.
Copyable agent prompt
Hero clarity signals
0/13Detected 1 H1 heading(s) and 0 meta-description characters.
Failed: earned 0 of 13 points.
Priority: Priority 6: fix during launch polish.
Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.
Fix: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.
Copyable agent prompt
Text density
0/10Detected about 21 visible word(s). General page range: 80-1800 words.
Failed: earned 0 of 10 points.
Priority: Priority 21: lower-risk cleanup after urgent launch blockers.
Why it matters: Too little copy can leave visitors confused; too much copy can bury the value proposition.
Fix: Add concise sections for value, proof, how it works, and next steps, then remove repetitive copy.
Copyable agent prompt
Trust signals
0/10Detected 0 trust-signal keyword occurrence(s).
Failed: earned 0 of 10 points.
Priority: Priority 16: lower-risk cleanup after urgent launch blockers.
Why it matters: Trust signals reduce hesitation when strangers see the product for the first time.
Fix: Add honest proof such as customer quotes, usage stats, founder credibility, security notes, or relevant logos.
Copyable agent prompt
Spacing consistency
0/7Detected 0 spacing class/style signal(s).
Failed: earned 0 of 7 points.
Priority: Priority 25: lower-risk cleanup after urgent launch blockers.
Why it matters: Consistent spacing helps the page feel deliberate and easier to scan.
Fix: Use consistent section padding, gaps, and margins across repeated content blocks.
Copyable agent prompt
Visual hierarchy
0/9Detected 1 hierarchy signal(s) from headings, CTA, and emphasized text.
Failed: earned 0 of 9 points.
Priority: Priority 12: fix during launch polish.
Why it matters: Hierarchy tells visitors what to read first and what action to take next.
Fix: Create a clear H1, supportive section headings, emphasized proof, and one visually prominent primary CTA.
Copyable agent prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
No canonical URL was detected.
Sitemap coverage and freshness
Sitemap coverage could not be verified.
Structured data
Detected 0 JSON-LD block(s), 0 parse error(s), and types none.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Detected 2 of 3 core identity signals across the title, description, and H1.
Answer-ready visible text
Detected 21 visible words and 1 audience, use-case, pricing, or integration signals.
Authorship and accountability
No author meta value or structured-data author was detected.
Published or updated date
No datePublished or dateModified value was detected in structured data.
Supporting-source links
Detected 1 external source or reference link(s); link quality still requires editorial review.
Rendered content availability
Rendered audit completed with 5 visible text element(s).
Synthetic search-agent reachability
8 of 8 search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OAI-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GPTBotModel training
Robots: allowed
Probe: not tested for this control
ChatGPT-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
ClaudeBotModel training
Robots: allowed
Probe: not tested for this control
Claude-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Claude-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GooglebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Google-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
BingbotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
PerplexityBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Perplexity-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
ApplebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Applebot-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
MistralAI-IndexAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
MistralAI-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
meta-externalagentModel training
Robots: allowed
Probe: not tested for this control
meta-externalfetcherUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AmazonbotModel training
Robots: allowed
Probe: not tested for this control
Amzn-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Amzn-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
CCBotModel training
Robots: allowed
Probe: not tested for this control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Purple preference states are training or data-use choices and do not lower the AEO score.
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example.com website audit report
Needs fixes before launch: 58/100 overall, with prioritized fixes for SEO, security, accessibility, and design.
Public reports expose the scanned public URL, safe scores, sanitized public evidence, and fix guidance. They do not include credentials, cookies, hidden form values, or sensitive response bodies.
