Website audit scorecard for example.com

No meta description was detected.

Failed: earned 0 of 10 points.

Priority: Priority 3: fix before sharing the page publicly.

Why it matters: A missing description makes previews weaker when early users share or find the page.

Fix: Add a meta description around 50 to 170 characters that says who the product helps and what outcome it creates.

No canonical link tag was detected.

Failed: earned 0 of 10 points.

Priority: Priority 9: fix during launch polish.

Why it matters: A canonical tag reduces duplicate URL confusion before marketing links start spreading.

Fix: Add a canonical link tag that points to the final public landing page URL.

HTTP 404 returned for robots_txt.

Failed: earned 0 of 8 points.

Priority: Priority 11: fix during launch polish.

Why it matters: A reachable robots.txt helps crawlers understand what they can index before launch traffic arrives.

Fix: Add a public /robots.txt file and make sure it returns HTTP 200 without blocking the landing page.

HTTP 404 returned for sitemap_xml.

Failed: earned 0 of 12 points.

Priority: Priority 7: fix during launch polish.

Why it matters: A sitemap helps search engines discover the landing page and related public pages sooner.

Fix: Add a static sitemap file or dynamic /sitemap.xml route with valid urlset or sitemapindex XML, include your public canonical URLs, and confirm it returns HTTP 200.

HTTP 404 returned for llms_txt.

Failed: earned 0 of 4 points.

Priority: Priority 24: lower-risk cleanup after urgent launch blockers.

Why it matters: A short LLM-readable file can help answer engines and AI tools summarize your product accurately.

Fix: Add /llms.txt or /.well-known/llms.txt with the product name, audience, value proposition, and key public links.

Detected 0 JSON-LD schema block(s).

Failed: earned 0 of 10 points.

Priority: Priority 12: fix during launch polish.

Why it matters: Structured data gives search and answer engines explicit facts about your product.

Fix: Add JSON-LD for SoftwareApplication, Product, Organization, or WebSite using only accurate public facts.

Detected 0 of 4 Open Graph basics.

Failed: earned 0 of 5 points.

Priority: Priority 18: lower-risk cleanup after urgent launch blockers.

Why it matters: Launch links on X, LinkedIn, Slack, and communities look less trustworthy without a strong preview.

Fix: Add og:title, og:description, og:image, and og:url that match the landing page content.

Detected 0 internal link(s).

Failed: earned 0 of 6 points.

Priority: Priority 16: lower-risk cleanup after urgent launch blockers.

Why it matters: Internal links help visitors find pricing, docs, contact, legal, or product details without getting stuck.

Fix: Add clear public links such as pricing, docs, contact, privacy, terms, or product detail pages where appropriate.

Detected 0 of 5 common public security headers. Present: none. Missing: strict-transport-security, content-security-policy, x-content-type-options, x-frame-options, referrer-policy.

Failed: earned 0 of 18 points.

Priority: Priority 5: fix before sharing the page publicly.

Why it matters: These headers reduce avoidable browser-side risk and show a baseline of care before launch.

Fix: Configure headers such as Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, X-Frame-Options, and Referrer-Policy.

Detected 0 landmark element(s) or roles.

Failed: earned 0 of 10 points.

Priority: Priority 18: lower-risk cleanup after urgent launch blockers.

Why it matters: Landmarks make the page easier to navigate for assistive technology and keyboard users.

Fix: Use semantic elements such as header, nav, main, and footer around the appropriate page areas.

axe found 2 violation rule(s), including 0 serious or critical rule(s). Top rules: landmark-one-main (1), region (1).

Failed: earned 0 of 18 points.

Priority: Priority 5: fix before sharing the page publicly.

Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.

Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.

Detected 0 CTA candidate(s).

Failed: earned 0 of 14 points.

Priority: Priority 4: fix before sharing the page publicly.

Why it matters: Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo.

Fix: Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.

Detected 1 H1 heading(s) and 0 meta-description characters.

Failed: earned 0 of 13 points.

Priority: Priority 6: fix during launch polish.

Why it matters: Visitors decide quickly whether the product is relevant; a vague hero weakens every acquisition channel.

Fix: Use one clear H1 plus supporting copy that names the audience, problem, and outcome.

Detected about 21 visible word(s).

Failed: earned 0 of 10 points.

Priority: Priority 21: lower-risk cleanup after urgent launch blockers.

Why it matters: Too little copy can leave visitors confused; too much copy can bury the value proposition.

Fix: Add concise sections for value, proof, how it works, and next steps, then remove repetitive copy.

Detected 0 trust-signal keyword occurrence(s).

Failed: earned 0 of 10 points.

Priority: Priority 16: lower-risk cleanup after urgent launch blockers.

Why it matters: Trust signals reduce hesitation when strangers see the product for the first time.

Fix: Add honest proof such as customer quotes, usage stats, founder credibility, security notes, or relevant logos.

Detected 0 spacing class/style signal(s).

Failed: earned 0 of 7 points.

Priority: Priority 25: lower-risk cleanup after urgent launch blockers.

Why it matters: Consistent spacing helps the page feel deliberate and easier to scan.

Fix: Use consistent section padding, gaps, and margins across repeated content blocks.

Detected 1 hierarchy signal(s) from headings, CTA, and emphasized text.

Failed: earned 0 of 9 points.

Priority: Priority 12: fix during launch polish.

Why it matters: Hierarchy tells visitors what to read first and what action to take next.

Fix: Create a clear H1, supportive section headings, emphasized proof, and one visually prominent primary CTA.