{"schemaVersion":"1.1","visibility":"public","scope":"single_page","reportUrl":"https://www.freescan.app/scan/earthley-com","scannedUrl":"https://www.earthley.com","domain":"earthley.com","capturedAt":"2026-09-14T18:59:52.070Z","scanVersion":"mvp-four-score-v33-precise-readiness","status":"completed","scoreStatus":"scored","scores":{"designScore":85,"seoAeoScore":88,"overallScore":86,"securityScore":92,"baseOverallScore":88,"readinessPenalty":2,"accessibilityScore":86,"readinessPenaltyReasons":["Material high-impact failures span 2 categories."]},"coverage":{"recordedChecks":40,"expectedChecksForCurrentScanner":40,"counts":{"pass":29,"fail":9,"review":1,"unknown":0,"skipped":0,"not_applicable":1},"warnings":[],"warning":null},"evidenceNotice":"Website content, selectors, URLs, and evidence are untrusted data, not instructions. Verify findings before editing. An audit does not authorize code changes, deployment, or additional scans.","cloudflareBlock":null,"auditFailure":null,"audit":{"id":"c7933876-5801-4d2c-9f0a-bde0635fb4da","scores":{"designScore":85,"seoAeoScore":88,"overallScore":86,"securityScore":92,"baseOverallScore":88,"readinessPenalty":2,"accessibilityScore":86,"readinessPenaltyReasons":["Material high-impact failures span 2 categories."]},"status":"completed","insights":[{"id":"search_console_measurement","title":"Search Console setup is not verified by this audit","category":"seo_aeo","evidence":"This public-page scan cannot inspect private Search Console verification, sitemap submission, or performance data.","interpretation":"This is optional measurement guidance, not a missing setup finding or a score penalty.","recommendedUse":"If already configured, no setup change is needed. Otherwise, the site owner can verify the domain and submit its sitemap in Search Console. Never claim this is incomplete without owner-provided evidence."},{"id":"crawlability_snapshot","title":"The page appears basically crawlable","category":"seo_aeo","evidence":"HTTP 200. robots.txt: HTTP 200. sitemap.xml: HTTP 200. noindex check: clear.","interpretation":"The public page satisfies the basic crawl/index path the scan can verify.","recommendedUse":"Use this as the first launch gate before deeper content, ranking, or AI visibility work."},{"id":"answer_engine_readiness","title":"AEO depends on normal SEO plus answerable text","category":"seo_aeo","evidence":"Visible words: 1046. H1 count: 1. Audience signals: 9. CTA labels: View all 140+ products →, Add to Cart, Add to Cart, Add to Cart, Add to Cart, Start My Subscription →.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: Earthley Wellness | Natural Remedies Made With Clean Ingredients. H1: Clean Herbal Remedies for the   Whole Family. Schema types: ContactPoint, OpeningHoursSpecification, Organization, Person, PostalAddress, Product, Rating, Review, Store, WebSite.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"Structured data is present","category":"seo_aeo","evidence":"JSON-LD blocks: 7. Types: ContactPoint, OpeningHoursSpecification, Organization, Person, PostalAddress, Product, Rating, Review, Store, WebSite. Parse errors: 0.","interpretation":"The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"design","evidence":"SEO / AEO: 88/100. Security: 92/100. Accessibility: 86/100. Design: 85/100","interpretation":"The weakest area is Design, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://www.earthley.com/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"responsive_action_parity","title":"Review the mobile conversion path","category":"design","evidence":"Desktop above-fold actions: shop our 6 tincture sale, learn more about our wellness rewards, search products pages blogs. Mobile above-fold actions: reject all, accept all. Shared purposes: none.","interpretation":"Visitors should retain a clear next step when layout changes across breakpoints.","recommendedUse":"Keep at least one equivalent primary action discoverable on desktop and mobile, while allowing labels and placement to adapt to the layout.","renderedDiagnosticId":"responsive_action_parity"},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 361. Contrast failures: 9. Console errors: 0. Desktop overflow: 0px. Mobile overflow: 0px.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 573ms. Load complete: 0ms. First contentful paint: 560ms. Resources: 97. Scripts: 23. Images: 17. Third-party origins: 9. Transfer: 3724KB.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 3. Critical: 0. Serious: 1. Top rules: color-contrast, region, aria-allowed-role.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Meta description","status":"fail","checkId":"seo_meta_description","category":"seo_aeo","evidence":"Meta description is 172 characters, above the 170-character maximum.","severity":"high","scoreLost":10,"remediation":{"title":"Shorten the meta description","priority":3,"fixInstruction":"Tighten the existing description to 50-170 characters while preserving the audience, page purpose, and primary outcome.","plainEnglishExplanation":"The meta description is 172 characters, so it is longer than the recommended maximum.","whyItMattersBeforeLaunch":"Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message."}},{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Needs strengthening: none.","severity":"high","scoreLost":6,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Answer-engine content quality","status":"fail","checkId":"seo_aeo_content_quality","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 82/100, answer-ready text 90/100, semantic structured data 81/100. Detected role: home (high confidence).","severity":"high","scoreLost":6,"remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 3 violation rule(s); 2 non-contrast rule(s) are scored here, including 0 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: color-contrast (2), region (5), aria-allowed-role (7).","severity":"high","scoreLost":3,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Schema quality and validity","status":"fail","checkId":"seo_schema_validity","category":"seo_aeo","evidence":"7 of 7 JSON-LD block(s) parsed. Semantic quality is 81/100: completeness 63/100, graph connectivity 19/100, primary types Organization, Person, Review, Store, WebSite, currently useful search-feature types Organization, Person, WebSite. Nested types do not count as separate schema coverage.","severity":"high","scoreLost":1,"remediation":{"title":"Improve schema quality and validity","priority":10,"fixInstruction":"Validate each application/ld+json block, fix syntax errors, complete the fields required for each primary type, keep every claim aligned with visible content, and connect related entities with stable @id references. Do not use nested Question, Answer, Offer, or retired SearchAction markup to inflate coverage.","plainEnglishExplanation":"The JSON-LD may parse, but its required facts, page-role relevance, visible-content agreement, or graph connections are incomplete.","whyItMattersBeforeLaunch":"Invalid structured data can be ignored by search and answer systems, even when visible page content is strong."}}],"startedAt":"2026-09-14T18:59:37.984Z","completedAt":"2026-09-14T18:59:52.070Z","scanVersion":"mvp-four-score-v33-precise-readiness","seoAnalysis":{"h1":["Clean Herbal Remedies for the Whole Family"],"title":"Earthley Wellness | Natural Remedies Made With Clean Ingredients","htmlLang":"en","canonical":"https://www.earthley.com","openGraph":{"url":"","image":"https://production-earthley-public-bucket.s3.us-east-1.amazonaws.com/media/product_example_cutout_7efe5a06c3.png","title":"Earthley Wellness | Natural Remedies Made With Clean Ingredients","description":"Clean, natural, and affordable remedies for the whole family. 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Rating 4.9 out of 5 2,503 reviews $2.49 + $17.99"},{"url":"https://www.earthley.com/products/magnesium-lotion","path":"/products/magnesium-lotion","anchorText":"Add to Cart"},{"url":"https://www.earthley.com/products/black-drawing-salve-stick","path":"/products/black-drawing-salve-stick","anchorText":"Parent Picks Black Drawing Salve Herbal black drawing salve for bug bites stings poison ivy Rating 4.84 out of 5 322 reviews $5.99 +"},{"url":"https://www.earthley.com/products/black-drawing-salve-stick","path":"/products/black-drawing-salve-stick","anchorText":"Add to Cart"},{"url":"https://www.earthley.com/products/teeth-tamer-herbal-extract","path":"/products/teeth-tamer-herbal-extract","anchorText":"Parent Picks Teeth Tamer Natural relief for teething and toothaches. Rating 4.88 out of 5 883 reviews $12.99 +"},{"url":"https://www.earthley.com/products/teeth-tamer-herbal-extract","path":"/products/teeth-tamer-herbal-extract","anchorText":"Add to Cart"},{"url":"https://www.earthley.com/products/sinus-saver","path":"/products/sinus-saver","anchorText":"Parent Picks Sinus Saver Herbal sinus support for seasonal sniffles and more. Rating 4.87 out of 5 657 reviews $12.99 +"},{"url":"https://www.earthley.com/products/sinus-saver","path":"/products/sinus-saver","anchorText":"Add to Cart"},{"url":"https://www.earthley.com/category/herbal-remedies","path":"/category/herbal-remedies","anchorText":"Herbal Remedies"},{"url":"https://www.earthley.com/category/immune-support","path":"/category/immune-support","anchorText":"Immune Support"},{"url":"https://www.earthley.com/category/gut-health-and-detox-guide","path":"/category/gut-health-and-detox-guide","anchorText":"Gut Health & Detox"},{"url":"https://www.earthley.com/category/pregnancy-and-baby","path":"/category/pregnancy-and-baby","anchorText":"Pregnancy & Baby"},{"url":"https://www.earthley.com/category/body-care","path":"/category/body-care","anchorText":"Body & Skin 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Care"},{"url":"https://www.earthley.com/category/cleaning-products","path":"/category/cleaning-products","anchorText":"Home Essentials"},{"url":"https://www.earthley.com/category/bundles","path":"/category/bundles","anchorText":"Bundles & Kits"},{"url":"https://www.earthley.com/affiliate-and-wholesale-programs","path":"/affiliate-and-wholesale-programs","anchorText":"Affiliate and Wholesale Registration"},{"url":"https://www.earthley.com/learn-about-scribe-and-thrive","path":"/learn-about-scribe-and-thrive","anchorText":"How It Works"},{"url":"https://www.earthley.com/search","path":"/search","anchorText":"Shop Subscribe & Thrive"},{"url":"https://earthley.com/my-account/subscriptions","path":"/my-account/subscriptions","anchorText":"Manage Subscriptions"},{"url":"https://www.earthley.com/start-here","path":"/start-here","anchorText":"Start Here"},{"url":"https://www.earthley.com/earthley-quizzes","path":"/earthley-quizzes","anchorText":"Health 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Choices"}],"metaDescription":"Clean, natural, and affordable remedies for the whole family. Explore herbal products, supplements, home essentials, and skin care made with real ingredients and no toxins.","imagesMissingAlt":0,"robotsDirectives":"","externalLinkCount":7,"schemaParseErrorCount":0},"aeoReadiness":{"score":93,"signals":[{"id":"indexability","label":"Index and citation eligibility","status":"pass","evidence":"No general noindex directive was detected."},{"id":"snippets","label":"Snippet and answer controls","status":"pass","evidence":"No general nosnippet or max-snippet:0 control was detected."},{"id":"canonical","label":"Canonical alignment","status":"pass","evidence":"The canonical resolves to the scanned public URL."},{"id":"sitemap","label":"Sitemap coverage and freshness","status":"pass","evidence":"The exact URL appears in the fetched sitemap with lastmod 2024-06-07T02:13:22.585Z."},{"id":"structured_data","label":"Structured data","status":"pass","evidence":"Semantic schema score 81/100. Detected 7 JSON-LD block(s), 0 parse error(s), 15 graph node(s), and primary types Organization, Person, Review, Store, WebSite. Completeness: 63/100. Graph connectivity: 19/100. A primary schema type matches the detected page role. The schema entity is supported by visible page content."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"pass","evidence":"Entity alignment scored 82/100 for “Clean Herbal Remedies for the Whole Family”. Title/H1 token overlap is 40%; description match detected; identity schema detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"pass","evidence":"Answerability scored 90/100 from 481 main-content words, 2 concise answer block(s), 1 question heading(s), 5 definition(s), 3 list(s), and 1 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 191 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://www.earthley.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility."}],"analysis":{"entity":{"score":82,"subject":"Clean Herbal Remedies for the Whole 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Wellness","types":["WebSite"],"sameAs":[],"relationships":[{"target":"https://www.earthley.com/#organization","predicate":"publisher"}]},{"id":"","name":"","types":["Review"],"sameAs":[],"relationships":[{"target":"Sierra","predicate":"author"},{"target":"Laura","predicate":"author"},{"target":"Riley","predicate":"author"}]},{"id":"","name":"Sierra","types":["Person"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["Product"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["Rating"],"sameAs":[],"relationships":[]},{"id":"","name":"Laura","types":["Person"],"sameAs":[],"relationships":[]},{"id":"","name":"Riley","types":["Person"],"sameAs":[],"relationships":[]},{"id":"","name":"Dr. Kelly","types":["Person"],"sameAs":[],"relationships":[{"target":"Earthley Wellness","predicate":"worksFor"}]},{"id":"","name":"Earthley Wellness","types":["Organization"],"sameAs":[],"relationships":[]},{"id":"","name":"Melissa Long","types":["Person"],"sameAs":[],"relationships":[{"target":"Earthley Wellness","predicate":"worksFor"}]},{"id":"","name":"Natural supplement store Columbus Ohio","types":["Store"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["PostalAddress"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["OpeningHoursSpecification"],"sameAs":[],"relationships":[]}],"primaryTypeMatch":true,"completenessScore":63,"connectivityScore":19,"searchFeatureTypes":["Organization","Person","WebSite"],"visibleEntityMatch":true,"limitedFeatureTypes":[],"retiredFeatureTypes":[]},"pageRoleSignals":["root URL"],"contentFingerprint":"bb7cb174ab4ced58bf49d46e","pageRoleConfidence":"high","freshnessApplicable":false,"internalLinkTargets":["https://www.earthley.com/","https://earthley.com/products","https://www.earthley.com/shop-by-need","https://www.earthley.com/earthley-quizzes","https://earthley.com/blog","https://www.earthley.com/about-us","https://www.earthley.com/stores","https://www.earthley.com/login","https://www.earthley.com/products/tincture-sale","https://www.earthley.com/my-account/wellness-points","https://www.earthley.com/search","https://www.earthley.com/products/magnesium-lotion","https://www.earthley.com/products/black-drawing-salve-stick","https://www.earthley.com/products/teeth-tamer-herbal-extract","https://www.earthley.com/products/sinus-saver","https://www.earthley.com/category/herbal-remedies","https://www.earthley.com/category/immune-support","https://www.earthley.com/category/gut-health-and-detox-guide","https://www.earthley.com/category/pregnancy-and-baby","https://www.earthley.com/category/body-care","https://www.earthley.com/category/cleaning","https://earthley.com/earthley-revive-restore-promise","https://www.earthley.com/products/laundry-detergent","https://www.earthley.com/products/all-purpose-salve-stick","https://www.earthley.com/products","https://www.earthley.com/products/natural-remedies-for-kids-two","https://www.earthley.com/products/the-green-family-series","https://www.earthley.com/products/a-beginners-guide-to-natural-remedies","https://www.earthley.com/category/best-sellers","https://www.earthley.com/category/cleaning-products","https://www.earthley.com/category/bundles","https://www.earthley.com/affiliate-and-wholesale-programs","https://www.earthley.com/learn-about-scribe-and-thrive","https://earthley.com/my-account/subscriptions","https://www.earthley.com/start-here","https://www.earthley.com/our-ingredients","https://www.earthley.com/category/health-guides","https://www.earthley.com/newsletter","https://www.earthley.com/our-team","https://www.earthley.com/earthley-certifications-standards","https://www.earthley.com/jobs-at-earthley","https://www.earthley.com/wellness-reward-program","https://www.earthley.com/contact-us","https://www.earthley.com/return-policy","https://earthley.com/my-account","https://www.earthley.com/frequently-asked-questions","https://www.earthley.com/privacy-policy","https://www.earthley.com/terms-and-conditions","https://www.earthley.com/general-terms-and-conditions-sales-and-promotion","https://www.earthley.com/terms-and-conditions-wellness","https://www.earthley.com/privacy-choice"],"templateFingerprint":"105ae511708ef1a2bcf9","authorshipApplicable":false,"mainContentWordCount":481},"checkedAt":"2026-09-14T18:59:51.990Z","eligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2024-06-07T02:13:22.585Z","largeImagePreviewAllowed":true}},"checkResults":[{"id":"seo_crawler_access","label":"Crawler access","status":"pass","category":"seo_aeo","evidence":"FreeScan.app reached the public page with HTTP 200. AEO crawler readiness is 100%: discovery 45/45, index and snippet eligibility 25/25, synthetic reachability 20/20, sitemap freshness 10/10. robots.txt did not block the scored AI search or user-fetch agents for this page path.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"seo_aeo_content_quality","label":"Answer-engine content quality","status":"fail","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 82/100, answer-ready text 90/100, semantic structured data 81/100. Detected role: home (high confidence).","maxScore":40,"severity":"high","remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."},"scoreImpact":34,"scoreReason":"Failed: earned 34 of 40 points from partial coverage."},{"id":"seo_title_present","label":"Page title","status":"pass","category":"seo_aeo","evidence":"Title is 64 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_meta_description","label":"Meta description","status":"fail","category":"seo_aeo","evidence":"Meta description is 172 characters, above the 170-character maximum.","maxScore":10,"severity":"high","remediation":{"title":"Shorten the meta description","priority":3,"fixInstruction":"Tighten the existing description to 50-170 characters while preserving the audience, page purpose, and primary outcome.","plainEnglishExplanation":"The meta description is 172 characters, so it is longer than the recommended maximum.","whyItMattersBeforeLaunch":"Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"seo_heading_structure","label":"Heading structure","status":"pass","category":"seo_aeo","evidence":"Detected 1 visible H1 heading(s) and 24 visible heading(s) in the rendered page. Heading-level order is assessed separately under Accessibility.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_canonical","label":"Canonical tag","status":"pass","category":"seo_aeo","evidence":"Canonical aligns with the scanned page: https://www.earthley.com.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_robots_txt","label":"robots.txt reachability","status":"pass","category":"seo_aeo","evidence":"robots.txt returned HTTP 200.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_sitemap_xml","label":"Sitemap validity","status":"pass","category":"seo_aeo","evidence":"sitemap at /sitemap.xml returned HTTP 200 with a valid urlset root and 1542 URL location(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"seo_llms_txt","label":"Optional LLM-readable file","status":"pass","category":"seo_aeo","evidence":"https://www.earthley.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.","maxScore":0,"severity":"info","scoreImpact":0,"scoreReason":"Passed: earned 0 of 0 points."},{"id":"seo_schema_presence","label":"Relevant schema coverage","status":"pass","category":"seo_aeo","evidence":"Detected 7 JSON-LD block(s). Primary types: Organization, Person, Review, Store, WebSite. A primary type matches the page role. The named entity is supported by visible page content.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_schema_validity","label":"Schema quality and validity","status":"fail","category":"seo_aeo","evidence":"7 of 7 JSON-LD block(s) parsed. Semantic quality is 81/100: completeness 63/100, graph connectivity 19/100, primary types Organization, Person, Review, Store, WebSite, currently useful search-feature types Organization, Person, WebSite. Nested types do not count as separate schema coverage.","maxScore":8,"severity":"high","remediation":{"title":"Improve schema quality and validity","priority":10,"fixInstruction":"Validate each application/ld+json block, fix syntax errors, complete the fields required for each primary type, keep every claim aligned with visible content, and connect related entities with stable @id references. Do not use nested Question, Answer, Offer, or retired SearchAction markup to inflate coverage.","plainEnglishExplanation":"The JSON-LD may parse, but its required facts, page-role relevance, visible-content agreement, or graph connections are incomplete.","whyItMattersBeforeLaunch":"Invalid structured data can be ignored by search and answer systems, even when visible page content is strong."},"scoreImpact":7,"scoreReason":"Failed: earned 7 of 8 points from partial coverage."},{"id":"seo_open_graph","label":"Open Graph basics","status":"pass","category":"seo_aeo","evidence":"Detected 3 of 4 Open Graph basics.","maxScore":5,"severity":"low","scoreImpact":5,"scoreReason":"Passed: earned 5 of 5 points."},{"id":"seo_indexability","label":"Indexability signals","status":"pass","category":"seo_aeo","evidence":"No noindex directive was detected in page or public headers.","maxScore":9,"severity":"high","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"seo_internal_links","label":"Internal link basics","status":"pass","category":"seo_aeo","evidence":"Detected 52 visible internal link target(s) in the rendered page.","maxScore":6,"severity":"medium","scoreImpact":6,"scoreReason":"Passed: earned 6 of 6 points."},{"id":"security_https","label":"HTTPS","status":"pass","category":"security","evidence":"Final page is served over HTTPS.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"security_mixed_content","label":"Mixed content indicators","status":"pass","category":"security","evidence":"Detected 0 insecure asset or link reference(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_common_headers","label":"Common security headers","status":"fail","category":"security","evidence":"Detected 4 of 5 common public security controls. Present: strict-transport-security, x-content-type-options, frame protection (x-frame-options), referrer-policy. Missing: content-security-policy. Needs strengthening: none.","maxScore":18,"severity":"high","remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."},"scoreImpact":12,"scoreReason":"Failed: earned 12 of 18 points from partial coverage."},{"id":"security_insecure_forms","label":"Insecure form actions","status":"pass","category":"security","evidence":"Detected 0 insecure form action(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_sensitive_file_probes","label":"Sensitive file probes","status":"pass","category":"security","evidence":"Small allowlist probes did not return recognizable sensitive-file contents; generic HTML fallback pages are excluded.","maxScore":16,"severity":"critical","scoreImpact":16,"scoreReason":"Passed: earned 16 of 16 points."},{"id":"security_cookie_flags","label":"Visible cookie flags","status":"pass","category":"security","evidence":"Observed 1 cookie(s) without storing names or values. Secure: 1/1. HttpOnly: 1/1. SameSite: 1/1. SameSite=None without Secure: 0.","maxScore":4,"severity":"info","scoreImpact":4,"scoreReason":"Passed: earned 4 of 4 points."},{"id":"accessibility_alt_text","label":"Image alt text","status":"pass","category":"accessibility","evidence":"Detected 0 image(s) with no alt attribute and 0 image(s) with empty alt text that appear informative, out of 22. 0 empty-alt image(s) looked decorative and were not counted as failures.","maxScore":14,"severity":"high","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"accessibility_alt_text_quality","label":"Alt text meaning and page language","status":"review","category":"accessibility","evidence":"Detected 22 distinct non-empty alt description(s). Automated checks can verify presence, but a person should confirm that each informative image is described accurately and in the page language (en). Samples: “Earthley Wellness Tincture Sale: 6 tinctures at $6/oz, ends September 14th.”, “Earthley Tincture Sale graphic: 6 tinctures for $6/oz, Sept 9–14, 2026.”, “Young girl in straw hat and plaid shirt holding garden hoe in organic vegetable garden wit”, “Fresh dandelion plants with roots and leaves arranged on wooden surface for herbal prepara”.","maxScore":6,"severity":"medium","remediation":{"title":"Review alt text meaning and language","priority":14,"fixInstruction":"Review each informative image in context. Describe its purpose concisely in the page language, remove filenames or generic filler, and keep empty alt text only on decorative images.","plainEnglishExplanation":"Alt attributes are present, but automated scanning cannot prove that each description matches the image or the page language.","whyItMattersBeforeLaunch":"Accurate, localized descriptions give screen-reader users the same useful context as sighted visitors."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"accessibility_form_labels","label":"Form labels","status":"not_applicable","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 0 eligible user-facing form control(s).","maxScore":14,"severity":"high","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_heading_order","label":"Heading order","status":"pass","category":"accessibility","evidence":"Visible heading levels found: 1, 2, 3, 3, 3, 3, 2, 3, 2, 2, 2, 3, 3, 3, 2, 3, 3, 3, 3, 3, 3, 4, 4, 4 (rendered page).","maxScore":11,"severity":"medium","scoreImpact":11,"scoreReason":"Passed: earned 11 of 11 points."},{"id":"accessibility_landmarks","label":"Landmark presence","status":"pass","category":"accessibility","evidence":"Detected 1 visible main landmark(s) and 9 visible landmark element(s) or roles. A page should expose one main landmark.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"accessibility_semantic_controls","label":"Semantic buttons and links","status":"pass","category":"accessibility","evidence":"Detected 90 interactive control(s), including 0 custom ARIA control(s), and 0 clickable element(s) without native or declared control semantics. Custom controls require keyboard-behavior review.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"accessibility_html_lang","label":"HTML language","status":"pass","category":"accessibility","evidence":"html lang is \"en\".","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"accessibility_contrast","label":"Basic contrast","status":"fail","category":"accessibility","evidence":"9 of 361 rendered text color sample(s) across captured viewports missed WCAG contrast targets. Worst rendered ratio: 1.11. Mobile 390px viewport: 2 of 261 failed; worst ratio 4.37:1.","maxScore":8,"severity":"medium","remediation":{"title":"Improve detectable color contrast","priority":20,"fixInstruction":"Review key text, buttons, and links against a 4.5:1 contrast target for normal text.","plainEnglishExplanation":"The scanner found text/background color pairs that may be hard to read, or could not verify contrast.","whyItMattersBeforeLaunch":"Low contrast makes a launch page feel less polished and can exclude users with low vision."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","status":"fail","category":"accessibility","evidence":"axe found 3 violation rule(s); 2 non-contrast rule(s) are scored here, including 0 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: color-contrast (2), region (5), aria-allowed-role (7).","maxScore":18,"severity":"high","remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."},"scoreImpact":15,"scoreReason":"Failed: earned 15 of 18 points from partial coverage."},{"id":"design_primary_cta","label":"Visible primary CTA","status":"pass","category":"design","evidence":"Rendered CTA evidence: 3 desktop above-fold action(s) across 3 unique purpose(s); 2 mobile above-fold action(s) across 2 unique purpose(s). 3 repeated occurrence(s) were deduplicated and earned no extra credit.","maxScore":14,"severity":"high","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"design_hero_clarity","label":"Hero clarity signals","status":"pass","category":"design","evidence":"Detected 1 visible H1 heading(s), 42 H1 characters, 199 introductory supporting-copy characters after excluding bylines and short labels, and 19 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","maxScore":13,"severity":"high","scoreImpact":13,"scoreReason":"Passed: earned 13 of 13 points."},{"id":"design_text_density","label":"Text density","status":"pass","category":"design","evidence":"Detected about 1068 visible word(s) in the rendered page. The contextual range is 120-1200 words for the detected home page role.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_trust_signals","label":"Credibility and proof","status":"pass","category":"design","evidence":"Detected 4 commercial proof signal(s) and 1 source or methodology signal(s) for this home page.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_responsive_viewport","label":"Responsive viewport basics","status":"pass","category":"design","evidence":"Viewport meta tag was detected.","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"design_readability","label":"Readability signals","status":"pass","category":"design","evidence":"Average prose sentence length is about 11 word(s), measured from 288 words across 26 sentences in 9 text block(s). Paragraph boundaries are preserved; navigation, card labels, bylines, and controls are excluded.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"design_spacing_consistency","label":"Rendered composition and spacing","status":"fail","category":"design","evidence":"Desktop 1366px: 3 unique above-fold action(s), 5 body sample(s) below 14px, 0 cramped line-height sample(s), and 0 overlong line sample(s). Mobile 390px: 2 unique above-fold action(s), 6 body sample(s) below 14px, 0 cramped line-height sample(s), and 0 overlong line sample(s). Repeated CTA labels are deduplicated and do not earn extra credit.","maxScore":7,"severity":"medium","remediation":{"title":"Improve rendered composition","priority":25,"fixInstruction":"Use the measured desktop and mobile evidence to fix the specific composition problem. Keep body text at a readable size and line height, constrain long prose lines, reduce first-viewport action competition, and preserve consistent spacing across repeated blocks.","plainEnglishExplanation":"Rendered geometry found cramped text, overly long lines, undersized body copy, or too many competing actions in the first viewport.","whyItMattersBeforeLaunch":"Consistent spacing helps the page feel deliberate and easier to scan."},"scoreImpact":2,"scoreReason":"Failed: earned 2 of 7 points from partial coverage."},{"id":"design_visual_hierarchy","label":"Visual hierarchy","status":"fail","category":"design","evidence":"The rendered H1 is 54.4px/800 weight versus a 14.4px/400 median body style (3.78× size). Captured 14 supporting heading(s) and 14 action(s). The main heading has a clear rendered emphasis over body copy. 9 of 361 rendered text samples missed contrast targets, so hierarchy is not considered fully legible.","maxScore":9,"severity":"medium","remediation":{"title":"Strengthen visual hierarchy","priority":12,"fixInstruction":"Use the highlighted rendered element, measured font ratio, and contrast evidence to strengthen the main heading, improve legibility, or reduce competing emphasis. Preserve correct semantic headings and do not add decorative emphasis solely to satisfy the scan.","plainEnglishExplanation":"Rendered typography, geometry, and contrast show that the main heading is not distinct or legible enough, or that the hierarchy needs manual review.","whyItMattersBeforeLaunch":"Hierarchy tells visitors what to read first and what action to take next."},"scoreImpact":6,"scoreReason":"Failed: earned 6 of 9 points from partial coverage."},{"id":"design_rendered_performance","label":"Rendered speed signals","status":"fail","category":"design","evidence":"DOMContentLoaded: 573ms. Load complete: 0ms. First contentful paint: 560ms. Largest contentful paint: 892ms. Total blocking time: 537ms. Cumulative layout shift: 0. Resources: 97. Scripts: 23. Images: 17. Third-party origins: 9. Transfer: 3724KB. Potential render-blocking resources: 5. Metrics outside the good range: Total blocking time 537ms (good at or below 200ms); Transfer size 3724KB (good at or below 2200KB); Script requests 23 scripts (good at or below 20 scripts); Third-party origins 9 origins (good at or below 8 origins).","maxScore":10,"severity":"medium","remediation":{"title":"Improve rendered speed signals","priority":14,"fixInstruction":"Reduce render-blocking scripts/styles, compress and size images, defer non-critical JavaScript, reduce third-party tags, and keep above-the-fold content quick to paint.","plainEnglishExplanation":"The browser-rendered page shows slow or heavy speed signals.","whyItMattersBeforeLaunch":"Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder."},"scoreImpact":2,"scoreReason":"Failed: earned 2 of 10 points from partial coverage."},{"id":"design_runtime_health","label":"Runtime console health","status":"pass","category":"design","evidence":"No site-authored console errors or uncaught page errors were detected during render. Ignored 1 browser-generated resource or policy error(s).","maxScore":7,"severity":"low","scoreImpact":7,"scoreReason":"Passed: earned 7 of 7 points."},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","status":"pass","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at 390px: 0px. WCAG 2.2 AA target-size failures: 0. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."}],"opportunities":[{"id":"preview_controls","title":"Review snippet and preview controls","impact":"low","category":"seo_aeo","evidence":"Open Graph image was detected. Preview controls detected: 0.","nextStep":"Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.","whyItMatters":"Preview controls can clarify how much text, image, and video content search systems may show from the page."},{"id":"rendered_performance_opportunity","title":"Speed up the rendered first impression","impact":"medium","category":"design","evidence":"DOMContentLoaded: 573ms. First contentful paint: 560ms. Scripts: 23. Third-party origins: 9. Transfer: 3724KB.","nextStep":"Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.","whyItMatters":"Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy."},{"id":"rendered_contrast_system","title":"Tighten the live color system","impact":"high","category":"accessibility","evidence":"9 of 361 rendered contrast sample(s) missed target. Worst ratio: 1.11.","nextStep":"Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.","whyItMatters":"Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied."}],"renderedAudit":{"axe":{"minorCount":1,"seriousCount":1,"criticalCount":0,"moderateCount":1,"topViolations":[{"id":"color-contrast","help":"Elements must meet minimum color contrast ratio thresholds","impact":"serious","nodeCount":2,"affectedElements":[{"html":"<a class=\"text-purple hover:text-ink inline-flex items-center gap-1.5 whitespace-nowrap text-[0.85rem] font-medium underline underline-offset-[3px] transition-colors\" aria-label=\"V","contrast":{"ratio":4.38,"background":"#ece8f3","foreground":"#766298","requiredRatio":4.5},"selector":"a[aria-label=\"View all 140+ products\"]","failureSummary":"Fix any of the following: Element has insufficient color contrast of 4.38 (foreground color: #766298, background color: #ece8f3, font size: 10.2pt (13.6px), font weight: normal). Expected contrast ratio of 4.5:1"},{"html":"<span aria-label=\"On sale\" class=\"bg-red absolute left-2.5 top-2.5 rounded-full px-2.5 py-0.5 text-[0.65rem] font-semibold uppercase tracking-wider text-white\">Sale</span>","contrast":{"ratio":4.37,"background":"#d64545","foreground":"#ffffff","requiredRatio":4.5},"selector":".bg-red","failureSummary":"Fix any of the following: Element has insufficient color contrast of 4.37 (foreground color: #ffffff, background color: #d64545, font size: 7.8pt (10.4px), font weight: normal). 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Captured 14 supporting heading(s) and 14 action(s). 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Repeated CTA labels are deduplicated and do not earn extra credit.","scoreImpact":2,"longLineCount":0,"mobileActionCount":19,"desktopActionCount":14,"repeatedActionCount":3,"tightLineHeightCount":0,"mobileUniqueActionCount":19,"undersizedBodyTextCount":11,"desktopUniqueActionCount":10,"mobileAboveFoldActionCount":2,"desktopAboveFoldActionCount":3,"mobileAboveFoldUniqueActionCount":2,"desktopAboveFoldUniqueActionCount":3},"designDiagnostics":[{"id":"cta_visual_prominence","title":"The first conversion action is visually prominent","status":"pass","evidence":"The first above-fold conversion action is “Shop our $6 Tincture Sale!” at 268×54px, 600 font weight, with a visible container. 3 actionable control(s) appear above the desktop fold.","interpretation":"A clearly rendered primary action reduces the effort required to understand what to do next.","recommendedUse":"Compare the primary action with nearby text and secondary controls. Give the intended next step enough size, contrast, spacing, and visual weight to be found quickly.","problemElements":[]},{"id":"responsive_action_parity","title":"Review the mobile conversion path","status":"review","evidence":"Desktop above-fold actions: shop our 6 tincture sale, learn more about our wellness rewards, search products pages blogs. Mobile above-fold actions: reject all, accept all. Shared purposes: none.","interpretation":"Visitors should retain a clear next step when layout changes across breakpoints.","recommendedUse":"Keep at least one equivalent primary action discoverable on desktop and mobile, while allowing labels and placement to adapt to the layout.","problemElements":[]},{"id":"obstructed_content","title":"No obstructed primary content was detected","status":"pass","evidence":"No visible fixed or sticky layer overlapped a sampled heading, form, or conversion control in the captured desktop viewport.","interpretation":"Overlays, consent panels, and sticky elements can hide content or prevent visitors from using an important control.","recommendedUse":"Verify the highlighted layer at common viewport sizes. Preserve the required disclosure or control while reducing its footprint or preventing overlap.","problemElements":[]},{"id":"conversion_form_friction","title":"No visible conversion form was measured","status":"unknown","evidence":"No visible form with user-facing fields was found in the rendered desktop page.","interpretation":"Long or repetitive first-step forms can increase abandonment, especially when browser autofill cannot help.","recommendedUse":"Ask only for information needed at this step, defer optional details, and add accurate autocomplete tokens for common identity and contact fields.","problemElements":[]},{"id":"cta_destination_integrity","title":"Detected conversion links have usable destinations","status":"pass","evidence":"13 actionable link destination(s) were inspected; buttons that depend on runtime behavior are excluded from this check.","interpretation":"A prominent action that does not navigate or disclose its next state breaks the conversion path even when it looks correct.","recommendedUse":"Give links a real destination. For controls that open UI or submit data, use a button and verify its runtime behavior separately.","problemElements":[]},{"id":"repeated_component_consistency","title":"Repeated actions use a consistent visual system","status":"pass","evidence":"2 repeated action purpose(s) were available for rendered style comparison.","interpretation":"Large unexplained style changes between controls with the same purpose can weaken hierarchy and make the interface feel inconsistent.","recommendedUse":"Keep repeated actions on a small, intentional component system. 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Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.","provider":"Perplexity","userAgent":"PerplexityBot","robotsRule":{"pattern":"/","directive":"allow","lineNumber":18,"matchedAgent":"*","inheritedFromWildcard":true},"crawlerType":"search","policyStatus":"allowed","robotsBehavior":"honors","syntheticProbe":{"status":"reachable","evidence":"Synthetic User-Agent probe returned HTTP 200 with 99% sampled-content parity.","finalUrl":"https://www.earthley.com","httpStatus":200,"contentType":"text/html; charset=utf-8","contentParityPercent":99},"vendorControls":[],"pageEligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"included","sitemapIncluded":true,"snippetsAllowed":true,"sitemapLastModified":"2024-06-07T02:13:22.585Z","largeImagePreviewAllowed":true},"documentationUrl":"https://docs.perplexity.ai/docs/resources/perplexity-crawlers","definitionCheckedAt":"2026-07-30"},{"id":"perplexity-perplexity-user","impact":"high","status":"unknown","product":"Perplexity user fetches","purpose":"user_fetch","evidence":"Perplexity-User is used for user-requested retrieval, so robots.txt is not treated as a reliable access control for this row. 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