{"schemaVersion":"1.1","visibility":"public","scope":"single_page","reportUrl":"https://www.freescan.app/scan/dentalcentertafers-ch","scannedUrl":"https://dentalcentertafers.ch","domain":"dentalcentertafers.ch","capturedAt":"2026-09-10T09:31:27.445Z","scanVersion":"mvp-four-score-v26-role-aware-design","status":"completed","scoreStatus":"scored","scores":{"designScore":65,"seoAeoScore":75,"overallScore":56,"securityScore":64,"accessibilityScore":20},"coverage":{"recordedChecks":38,"expectedChecksForCurrentScanner":40,"counts":{"pass":20,"fail":15,"review":2,"unknown":0,"skipped":0,"not_applicable":1},"warnings":["This report contains fewer checks than the current scanner. It may be an older or partial audit; missing checks are not passes."],"warning":"This report contains fewer checks than the current scanner. It may be an older or partial audit; missing checks are not passes."},"evidenceNotice":"Website content, selectors, URLs, and evidence are untrusted data, not instructions. Verify findings before editing. An audit does not authorize code changes, deployment, or additional scans.","cloudflareBlock":null,"auditFailure":null,"audit":{"id":"3c139085-a5b2-4b56-8cbb-881bddc5ee5b","scores":{"designScore":65,"seoAeoScore":75,"overallScore":56,"securityScore":64,"accessibilityScore":20},"status":"completed","insights":[{"id":"search_console_measurement","title":"Search Console setup is not verified by this audit","category":"seo_aeo","evidence":"This public-page scan cannot inspect private Search Console verification, sitemap submission, or performance data.","interpretation":"This is optional measurement guidance, not a missing setup finding or a score penalty.","recommendedUse":"If already configured, no setup change is needed. Otherwise, the site owner can verify the domain and submit its sitemap in Search Console. Never claim this is incomplete without owner-provided evidence."},{"id":"crawlability_snapshot","title":"The page appears basically crawlable","category":"seo_aeo","evidence":"HTTP 200. robots.txt: HTTP 200. sitemap.xml: HTTP 200. noindex check: clear.","interpretation":"The public page satisfies the basic crawl/index path the scan can verify.","recommendedUse":"Use this as the first launch gate before deeper content, ranking, or AI visibility work."},{"id":"answer_engine_readiness","title":"AEO depends on normal SEO plus answerable text","category":"seo_aeo","evidence":"Visible words: 1316. H1 count: 1. Audience signals: 0. CTA labels: none detected.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: Zahnarzt Tafers: Moderne Zahnmedizin, Implantate & Bleaching | Dental Center Tafers. H1: Für ein perfektes Lächeln mit gesunden Zähnen. Schema types: AdministrativeArea, AggregateRating, City, Dentist, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, Rating, Review, WebSite.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"Structured data is present","category":"seo_aeo","evidence":"JSON-LD blocks: 2. Types: AdministrativeArea, AggregateRating, City, Dentist, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, Rating, Review, WebSite. Parse errors: 0.","interpretation":"The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"accessibility","evidence":"SEO / AEO: 75/100. Security: 64/100. Accessibility: 20/100. Design: 65/100","interpretation":"The weakest area is Accessibility, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://dentalcentertafers.ch/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 80. Contrast failures: 9. Console errors: 1. Desktop overflow: 0px. Mobile overflow: 0px.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 932ms. Load complete: 0ms. First contentful paint: 648ms. Resources: 48. Scripts: 16. Images: 18. Third-party origins: 11. Transfer: not available.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 8. Critical: 0. Serious: 3. Top rules: color-contrast, link-name, nested-interactive, heading-order, landmark-no-duplicate-banner.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: strict-transport-security. Missing: content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy.","severity":"high","scoreLost":14,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add only the missing protections among Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, frame protection, and Referrer-Policy. An existing CSP frame-ancestors directive already provides frame protection and must remain unchanged.","plainEnglishExplanation":"Several basic browser protection headers were not visible.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 8 violation rule(s), including 3 serious or critical rule(s), plus 3 result(s) that require review. Top rules: color-contrast (6), link-name (9), nested-interactive (2), heading-order (1), landmark-no-duplicate-banner (1).","severity":"high","scoreLost":18,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Mixed content indicators","status":"fail","checkId":"security_mixed_content","category":"security","evidence":"Detected 3 insecure asset or link reference(s).","severity":"high","scoreLost":12,"remediation":{"title":"Remove insecure page resources","priority":4,"fixInstruction":"Change public asset, link, and form URLs from http:// to https:// where the destination supports it.","plainEnglishExplanation":"The page references insecure HTTP assets or links from an HTTPS page.","whyItMattersBeforeLaunch":"Mixed content can cause browser warnings, broken assets, and lower visitor trust."}},{"label":"Visible primary CTA","status":"fail","checkId":"design_primary_cta","category":"design","evidence":"No actionable primary CTA was detected on this home page, where a clear next action is expected.","severity":"high","scoreLost":14,"remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."}},{"label":"Form labels","status":"fail","checkId":"accessibility_form_labels","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 1 eligible user-facing form control(s).","severity":"high","scoreLost":14,"remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."}}],"startedAt":"2026-09-10T09:31:17.630Z","completedAt":"2026-09-10T09:31:27.445Z","scanVersion":"mvp-four-score-v26-role-aware-design","seoAnalysis":{"h1":["Für ein perfektes Lächeln mit gesunden Zähnen"],"title":"Zahnarzt Tafers: Moderne Zahnmedizin, Implantate & Bleaching | Dental Center Tafers","htmlLang":"de-CH","canonical":"https://dentalcentertafers.ch","openGraph":{"url":"","image":"https://cdn.prod.website-files.com/67cb64eee4d4450628369d3c/67f9128f81780f21dcd2cad4_zahnasthetik-dental-center-tafers.jpg","title":"Zahnarzt Tafers: Moderne Zahnmedizin, Implantate & Bleaching | Dental Center Tafers","description":"Ihr Zahnarzt in Tafers für moderne Zahnmedizin, Implantate, Bleaching, CEREC und Kinderzahnheilkunde. Schmerzfreie Behandlungen, kurze Wartezeiten und individuelle Betreuung für Ihr gesundes Lächeln."},"wordCount":1316,"imageCount":42,"authorNames":["Gabriel Huber","Lotti K.","B. Dietrich","Ilona B.","Adrian H."],"schemaCount":2,"schemaTypes":["AdministrativeArea","AggregateRating","City","Dentist","GeoCoordinates","ImageObject","OpeningHoursSpecification","Person","PostalAddress","Rating","Review","WebSite"],"dateModified":"","datePublished":"","headingLevels":[1,2,2,3,3,3,3,3,3,3,3,2,3,3,2,2,2,2,5,5,5,2],"internalLinks":[{"url":"https://dentalcentertafers.ch/","path":"/","anchorText":""},{"url":"https://dentalcentertafers.ch/","path":"/","anchorText":"Startseite"},{"url":"https://dentalcentertafers.ch/praxis","path":"/praxis","anchorText":"Praxis"},{"url":"https://dentalcentertafers.ch/team","path":"/team","anchorText":"Team"},{"url":"https://dentalcentertafers.ch/behandlung","path":"/behandlung","anchorText":"Behandlungen"},{"url":"https://dentalcentertafers.ch/behandlung/mundhygiene","path":"/behandlung/mundhygiene","anchorText":"Mundhygiene"},{"url":"https://dentalcentertafers.ch/behandlung/zahnasthetik","path":"/behandlung/zahnasthetik","anchorText":"Zahnästhetik"},{"url":"https://dentalcentertafers.ch/behandlung/implantologie","path":"/behandlung/implantologie","anchorText":"Implantologie"},{"url":"https://dentalcentertafers.ch/behandlung/parodontologie","path":"/behandlung/parodontologie","anchorText":"Parodontologie"},{"url":"https://dentalcentertafers.ch/behandlung/kinderzahnheilkunde","path":"/behandlung/kinderzahnheilkunde","anchorText":"Kinderzahnheilkunde"},{"url":"https://dentalcentertafers.ch/behandlung/digitale-zahnmedizin","path":"/behandlung/digitale-zahnmedizin","anchorText":"Digitale Zahnmedizin"},{"url":"https://dentalcentertafers.ch/behandlung/weitere-leistungen","path":"/behandlung/weitere-leistungen","anchorText":"Weitere Leistungen"},{"url":"https://dentalcentertafers.ch/cerec","path":"/cerec","anchorText":"CEREC"},{"url":"https://dentalcentertafers.ch/laser","path":"/laser","anchorText":"Laser"},{"url":"https://dentalcentertafers.ch/behandlung/fotona-lightwalker","path":"/behandlung/fotona-lightwalker","anchorText":"Fotona LightWalker® II"},{"url":"https://dentalcentertafers.ch/fotona-4d","path":"/fotona-4d","anchorText":"Fotona 4d"},{"url":"https://dentalcentertafers.ch/aktuelles","path":"/aktuelles","anchorText":"Aktuelles"},{"url":"https://dentalcentertafers.ch/anfahrt","path":"/anfahrt","anchorText":"Anfahrt"},{"url":"https://dentalcentertafers.ch/kontakt","path":"/kontakt","anchorText":"Termin vereinbaren »"},{"url":"https://dentalcentertafers.ch/kontakt","path":"/kontakt","anchorText":"Termin vereinbaren"},{"url":"https://dentalcentertafers.ch/praxis","path":"/praxis","anchorText":"Unsere Praxis"},{"url":"https://dentalcentertafers.ch/behandlung/fotona-lightwalker","path":"/behandlung/fotona-lightwalker","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/fotona-lightwalker","path":"/behandlung/fotona-lightwalker","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/mundhygiene","path":"/behandlung/mundhygiene","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/mundhygiene","path":"/behandlung/mundhygiene","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/zahnasthetik","path":"/behandlung/zahnasthetik","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/zahnasthetik","path":"/behandlung/zahnasthetik","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/implantologie","path":"/behandlung/implantologie","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/implantologie","path":"/behandlung/implantologie","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/parodontologie","path":"/behandlung/parodontologie","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/parodontologie","path":"/behandlung/parodontologie","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/kinderzahnheilkunde","path":"/behandlung/kinderzahnheilkunde","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/kinderzahnheilkunde","path":"/behandlung/kinderzahnheilkunde","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/digitale-zahnmedizin","path":"/behandlung/digitale-zahnmedizin","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/digitale-zahnmedizin","path":"/behandlung/digitale-zahnmedizin","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/behandlung/weitere-leistungen","path":"/behandlung/weitere-leistungen","anchorText":""},{"url":"https://dentalcentertafers.ch/behandlung/weitere-leistungen","path":"/behandlung/weitere-leistungen","anchorText":"Mehr erfahren"},{"url":"https://dentalcentertafers.ch/aktuelles","path":"/aktuelles","anchorText":"Alle ansehen"},{"url":"https://dentalcentertafers.ch/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","path":"/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","anchorText":""},{"url":"https://dentalcentertafers.ch/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","path":"/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","anchorText":"Ich knirsche nachts mit den Zähnen – brauche ich wirklich eine Knirschschiene?"},{"url":"https://dentalcentertafers.ch/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","path":"/beitrag/ich-knirsche-nachts-mit-den-zahnen-brauche-ich-wirklich-eine-knirschschiene","anchorText":"Mehr →"},{"url":"https://dentalcentertafers.ch/beitrag/mundgeruch-trotz-zaehneputzen","path":"/beitrag/mundgeruch-trotz-zaehneputzen","anchorText":""},{"url":"https://dentalcentertafers.ch/beitrag/mundgeruch-trotz-zaehneputzen","path":"/beitrag/mundgeruch-trotz-zaehneputzen","anchorText":"Mundgeruch trotz Zähneputzen: Warum das Problem in 9 von 10 Fällen nicht im Mund liegt, wo du denkst"},{"url":"https://dentalcentertafers.ch/beitrag/mundgeruch-trotz-zaehneputzen","path":"/beitrag/mundgeruch-trotz-zaehneputzen","anchorText":"Mehr →"},{"url":"https://dentalcentertafers.ch/beitrag/erster-zahnarztbesuch-kind-angstfrei","path":"/beitrag/erster-zahnarztbesuch-kind-angstfrei","anchorText":""},{"url":"https://dentalcentertafers.ch/beitrag/erster-zahnarztbesuch-kind-angstfrei","path":"/beitrag/erster-zahnarztbesuch-kind-angstfrei","anchorText":"Das Geheimnis angstfreier Kinder: 5 Dinge, die beim allerersten Zahnarzttermin wirklich passieren"},{"url":"https://dentalcentertafers.ch/beitrag/erster-zahnarztbesuch-kind-angstfrei","path":"/beitrag/erster-zahnarztbesuch-kind-angstfrei","anchorText":"Mehr →"},{"url":"https://dentalcentertafers.ch/tarif","path":"/tarif","anchorText":"Tarif"},{"url":"https://dentalcentertafers.ch/kontakt","path":"/kontakt","anchorText":"Kontakt"},{"url":"https://dentalcentertafers.ch/stellen","path":"/stellen","anchorText":"Offene Stellen"},{"url":"https://dentalcentertafers.ch/praxis","path":"/praxis","anchorText":"Mehr erfahren →"},{"url":"https://dentalcentertafers.ch/impressum","path":"/impressum","anchorText":"Impressum"},{"url":"https://dentalcentertafers.ch/datenschutz","path":"/datenschutz","anchorText":"Datenschutzerklärung"},{"url":"https://dentalcentertafers.ch/kontakt","path":"/kontakt","anchorText":"Termin buchen →"}],"metaDescription":"Ihr Zahnarzt in Tafers für moderne Zahnmedizin, Implantate, Bleaching, CEREC und Kinderzahnheilkunde. Schmerzfreie Behandlungen, kurze Wartezeiten und individuelle Betreuung für Ihr gesundes Lächeln.","imagesMissingAlt":1,"robotsDirectives":"","externalLinkCount":8,"schemaParseErrorCount":0},"aeoReadiness":{"score":82,"signals":[{"id":"indexability","label":"Index and citation eligibility","status":"pass","evidence":"No general noindex directive was detected."},{"id":"snippets","label":"Snippet and answer controls","status":"pass","evidence":"No general nosnippet or max-snippet:0 control was detected."},{"id":"canonical","label":"Canonical alignment","status":"pass","evidence":"The canonical resolves to the scanned public URL."},{"id":"sitemap","label":"Sitemap coverage and freshness","status":"pass","evidence":"The exact URL appears in the fetched sitemap with lastmod 2026-08-24T13:22:42.110Z."},{"id":"structured_data","label":"Structured data","status":"pass","evidence":"Semantic schema score 80/100. Detected 2 JSON-LD block(s), 0 parse error(s), 27 graph node(s), and types AdministrativeArea, AggregateRating, City, Dentist, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, Rating, Review, WebSite. The schema type matches the detected page role."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"unknown","evidence":"Entity alignment scored 70/100 for “Für ein perfektes Lächeln mit gesunden Zähnen”. Title/H1 token overlap is 0%; description match detected; identity schema detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"unknown","evidence":"Answerability scored 35/100 from 543 main-content words, 0 concise answer block(s), 1 question heading(s), 0 definition(s), 1 list(s), and 0 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 80 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://dentalcentertafers.ch/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility."}],"analysis":{"entity":{"score":70,"subject":"Für ein perfektes Lächeln mit gesunden Zähnen","titleH1Overlap":0,"schemaIdentityPresent":true,"descriptionSubjectMatch":true},"evidence":{"score":0,"applicable":false,"claimCount":1,"authorPresent":true,"visibleDateMatch":false,"sourceDomainCount":2,"validModifiedDate":false,"genericAnchorCount":4,"primarySourceCount":0,"validPublishedDate":false,"supportedClaimCount":0,"contextualSourceCount":2,"originalEvidenceSignalCount":0},"pageRole":"home","answerability":{"score":35,"listCount":1,"applicable":true,"tableCount":0,"definitionCount":0,"directAnswerCount":0,"questionHeadingCount":1},"contentSimHash":"0235c5d59c8d6d83","structuredData":{"score":80,"types":["AdministrativeArea","AggregateRating","City","Dentist","GeoCoordinates","ImageObject","OpeningHoursSpecification","Person","PostalAddress","Rating","Review","WebSite"],"idCount":2,"applicable":true,"blockCount":2,"sameAsCount":5,"graphNodeCount":27,"parseErrorCount":0,"entityReferences":[{"id":"","name":"Dental Center Tafers","types":["Dentist"],"sameAs":["http://www.zahnarztvergleich.ch/bewertungen.php?irat=3718"],"relationships":[]},{"id":"","name":"","types":["PostalAddress"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["AggregateRating"],"sameAs":[],"relationships":[{"target":"https://dentalcentertafers.ch/#organization","predicate":"itemReviewed"}]},{"id":"","name":"","types":["ImageObject"],"sameAs":[],"relationships":[]},{"id":"","name":"","types":["Review"],"sameAs":[],"relationships":[{"target":"Gabriel Huber","predicate":"author"},{"target":"Lotti K.","predicate":"author"},{"target":"B. 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AEO crawler readiness is 100%: discovery 45/45, index and snippet eligibility 25/25, synthetic reachability 20/20, sitemap freshness 10/10. robots.txt did not block the scored AI search or user-fetch agents for this page path.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"seo_title_present","label":"Page title","status":"fail","category":"seo_aeo","evidence":"Title is 83 characters.","maxScore":10,"severity":"high","remediation":{"title":"Write a clear page title","priority":8,"fixInstruction":"Set one concise title tag, ideally 10 to 70 characters, that includes the product name and the main promise.","plainEnglishExplanation":"The browser title is missing, too short, or too long for a reliable search result headline.","whyItMattersBeforeLaunch":"Search engines, social previews, and saved browser tabs use the title to tell people what your product is."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"seo_meta_description","label":"Meta description","status":"fail","category":"seo_aeo","evidence":"Meta description is 199 characters, above the 170-character maximum.","maxScore":10,"severity":"high","remediation":{"title":"Shorten the meta description","priority":3,"fixInstruction":"Tighten the existing description to 50-170 characters while preserving the audience, page purpose, and primary outcome.","plainEnglishExplanation":"The meta description is 199 characters, so it is longer than the recommended maximum.","whyItMattersBeforeLaunch":"Long descriptions are likely to be truncated or rewritten, which can hide the most useful part of the message."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"seo_heading_structure","label":"Heading structure","status":"fail","category":"seo_aeo","evidence":"Detected 1 H1 heading(s) and 22 total headings.","maxScore":8,"severity":"medium","remediation":{"title":"Use one clear H1 and ordered headings","priority":9,"fixInstruction":"Keep one H1 for the main promise, then use H2 and H3 headings in order for sections below it.","plainEnglishExplanation":"The page heading structure is either missing a single main heading or skips heading levels.","whyItMattersBeforeLaunch":"Clear headings help visitors, search engines, and assistive technology understand the page quickly."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"seo_canonical","label":"Canonical tag","status":"pass","category":"seo_aeo","evidence":"https://dentalcentertafers.ch","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_robots_txt","label":"robots.txt reachability","status":"pass","category":"seo_aeo","evidence":"robots.txt returned HTTP 200.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_sitemap_xml","label":"Sitemap validity","status":"pass","category":"seo_aeo","evidence":"sitemap at /sitemap.xml returned HTTP 200 with a valid urlset root and 183 URL location(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"seo_llms_txt","label":"Optional LLM-readable file","status":"pass","category":"seo_aeo","evidence":"https://dentalcentertafers.ch/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.","maxScore":0,"severity":"info","scoreImpact":0,"scoreReason":"Passed: earned 0 of 0 points."},{"id":"seo_schema_presence","label":"Schema presence","status":"pass","category":"seo_aeo","evidence":"Detected 2 JSON-LD schema block(s).","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_schema_validity","label":"Schema validity","status":"pass","category":"seo_aeo","evidence":"Detected 2 parseable JSON-LD schema block(s). Types: AdministrativeArea, AggregateRating, City, Dentist, GeoCoordinates, ImageObject, OpeningHoursSpecification, Person, PostalAddress, Rating, Review, WebSite.","maxScore":8,"severity":"high","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_open_graph","label":"Open Graph basics","status":"pass","category":"seo_aeo","evidence":"Detected 3 of 4 Open Graph basics.","maxScore":5,"severity":"low","scoreImpact":5,"scoreReason":"Passed: earned 5 of 5 points."},{"id":"seo_indexability","label":"Indexability signals","status":"pass","category":"seo_aeo","evidence":"No noindex directive was detected in page or public headers.","maxScore":9,"severity":"high","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"seo_internal_links","label":"Internal link basics","status":"pass","category":"seo_aeo","evidence":"Detected 68 internal link(s).","maxScore":6,"severity":"medium","scoreImpact":6,"scoreReason":"Passed: earned 6 of 6 points."},{"id":"security_https","label":"HTTPS","status":"pass","category":"security","evidence":"Final page is served over HTTPS.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"security_mixed_content","label":"Mixed content indicators","status":"fail","category":"security","evidence":"Detected 3 insecure asset or link reference(s).","maxScore":12,"severity":"high","remediation":{"title":"Remove insecure page resources","priority":4,"fixInstruction":"Change public asset, link, and form URLs from http:// to https:// where the destination supports it.","plainEnglishExplanation":"The page references insecure HTTP assets or links from an HTTPS page.","whyItMattersBeforeLaunch":"Mixed content can cause browser warnings, broken assets, and lower visitor trust."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 12 points."},{"id":"security_common_headers","label":"Common security headers","status":"fail","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: strict-transport-security. Missing: content-security-policy, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy.","maxScore":18,"severity":"high","remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add only the missing protections among Strict-Transport-Security, Content-Security-Policy, X-Content-Type-Options, frame protection, and Referrer-Policy. An existing CSP frame-ancestors directive already provides frame protection and must remain unchanged.","plainEnglishExplanation":"Several basic browser protection headers were not visible.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."},"scoreImpact":4,"scoreReason":"Failed: earned 4 of 18 points from partial coverage."},{"id":"security_insecure_forms","label":"Insecure form actions","status":"pass","category":"security","evidence":"Detected 0 insecure form action(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_sensitive_file_probes","label":"Sensitive file probes","status":"pass","category":"security","evidence":"Small allowlist probes did not return recognizable sensitive-file contents; generic HTML fallback pages are excluded.","maxScore":16,"severity":"critical","scoreImpact":16,"scoreReason":"Passed: earned 16 of 16 points."},{"id":"security_cookie_flags","label":"Visible cookie flags","status":"not_applicable","category":"security","evidence":"No public Set-Cookie header was captured for the scanned page.","maxScore":4,"severity":"info","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_alt_text","label":"Image alt text","status":"fail","category":"accessibility","evidence":"Detected 1 image(s) missing alt text out of 42.","maxScore":14,"severity":"high","remediation":{"title":"Add meaningful image alt text","priority":11,"fixInstruction":"Add concise alt text for informative images and use empty alt text only for decorative images.","plainEnglishExplanation":"One or more images are missing alt text.","whyItMattersBeforeLaunch":"People using screen readers may miss product context, trust signals, or calls to action."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_form_labels","label":"Form labels","status":"fail","category":"accessibility","evidence":"Detected labels or accessible names for 0 of 1 eligible user-facing form control(s).","maxScore":14,"severity":"high","remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_heading_order","label":"Heading order","status":"fail","category":"accessibility","evidence":"Heading levels found: 1, 2, 2, 3, 3, 3, 3, 3, 3, 3, 3, 2, 3, 3, 2, 2, 2, 2, 5, 5, 5, 2.","maxScore":11,"severity":"medium","remediation":{"title":"Fix heading order","priority":13,"fixInstruction":"Use headings in order: one H1, then H2 for major sections, then H3 for subsections.","plainEnglishExplanation":"Heading levels appear to jump or start without a clear hierarchy.","whyItMattersBeforeLaunch":"A clean heading outline helps visitors scan the page and helps assistive technology navigate it."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 11 points."},{"id":"accessibility_landmarks","label":"Landmark presence","status":"fail","category":"accessibility","evidence":"Detected 0 main landmark(s) and 7 total landmark element(s) or roles. A page should expose one main landmark.","maxScore":10,"severity":"medium","remediation":{"title":"Add page landmarks","priority":18,"fixInstruction":"Use semantic elements such as header, nav, main, and footer around the appropriate page areas.","plainEnglishExplanation":"The page is missing common landmarks such as header, nav, main, or footer.","whyItMattersBeforeLaunch":"Landmarks make the page easier to navigate for assistive technology and keyboard users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"accessibility_semantic_controls","label":"Semantic buttons and links","status":"pass","category":"accessibility","evidence":"Detected 82 interactive control(s), including 0 custom ARIA control(s), and 0 clickable element(s) without native or declared control semantics. Custom controls require keyboard-behavior review.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"accessibility_html_lang","label":"HTML language","status":"pass","category":"accessibility","evidence":"html lang is \"de-CH\".","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"accessibility_contrast","label":"Basic contrast","status":"fail","category":"accessibility","evidence":"9 of 80 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 1.","maxScore":8,"severity":"medium","remediation":{"title":"Improve detectable color contrast","priority":20,"fixInstruction":"Review key text, buttons, and links against a 4.5:1 contrast target for normal text.","plainEnglishExplanation":"The scanner found text/background color pairs that may be hard to read, or could not verify contrast.","whyItMattersBeforeLaunch":"Low contrast makes a launch page feel less polished and can exclude users with low vision."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","status":"fail","category":"accessibility","evidence":"axe found 8 violation rule(s), including 3 serious or critical rule(s), plus 3 result(s) that require review. Top rules: color-contrast (6), link-name (9), nested-interactive (2), heading-order (1), landmark-no-duplicate-banner (1).","maxScore":18,"severity":"high","remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 18 points."},{"id":"design_primary_cta","label":"Visible primary CTA","status":"fail","category":"design","evidence":"No actionable primary CTA was detected on this home page, where a clear next action is expected.","maxScore":14,"severity":"high","remediation":{"title":"Make the primary CTA obvious","priority":4,"fixInstruction":"Add one prominent CTA above the fold with action-oriented text such as Start, Join, Try, Book, or Get started.","plainEnglishExplanation":"The page does not have a detectable call to action.","whyItMattersBeforeLaunch":"Early visitors need a clear next step, such as trying the product, joining a waitlist, or booking a demo."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"design_hero_clarity","label":"Hero clarity signals","status":"fail","category":"design","evidence":"Detected 1 H1 heading(s), 45 H1 characters, 97 introductory supporting-copy characters after excluding bylines and short labels, and 0 actionable CTA(s). The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","maxScore":13,"severity":"high","remediation":{"title":"Review introductory clarity signals","priority":6,"fixInstruction":"Verify the measured heading, introductory description, and next action against the live page. Preserve appropriate short place or product names and existing useful descriptions. Improve only confirmed clarity gaps for this page's purpose; do not invent a marketing promise or shorten a useful description solely to satisfy a character count.","plainEnglishExplanation":"One or more heading, introductory-copy, or next-action signals fell outside this heuristic's expected range; this does not by itself prove the page is vague.","whyItMattersBeforeLaunch":"The introduction should help visitors understand the purpose of this particular page."},"scoreImpact":11,"scoreReason":"Failed: earned 11 of 13 points from partial coverage."},{"id":"design_text_density","label":"Text density","status":"review","category":"design","evidence":"Detected about 1316 visible word(s). The contextual range is 120-1200 words for the detected home page role. A high word count alone does not prove poor scanability; verify the rendered structure, navigation, and mobile presentation.","maxScore":10,"severity":"medium","remediation":{"title":"Improve content scanability","priority":21,"fixInstruction":"Confirm the page role first. Add missing context when content is genuinely thin. For long reference, article, directory, or data pages, preserve useful material and improve headings, summaries, tables, filtering, or navigation instead of deleting content to meet a word count.","plainEnglishExplanation":"The page may not provide enough useful context for its detected role, or its rendered structure needs review.","whyItMattersBeforeLaunch":"Too little copy can leave visitors confused; too much copy can bury the value proposition."},"scoreImpact":9,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"design_trust_signals","label":"Credibility and proof","status":"pass","category":"design","evidence":"Detected 0 commercial proof signal(s) and 2 source or methodology signal(s) for this home page.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_responsive_viewport","label":"Responsive viewport basics","status":"pass","category":"design","evidence":"Viewport meta tag was detected.","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"design_readability","label":"Readability signals","status":"pass","category":"design","evidence":"Average prose sentence length is about 9 word(s), measured from 614 words across 72 sentences in 23 text block(s). Paragraph boundaries are preserved; navigation, card labels, bylines, and controls are excluded.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"design_spacing_consistency","label":"Spacing consistency","status":"review","category":"design","evidence":"Detected 5 source-level spacing uses across 2 distinct spacing token(s). Source tokens alone cannot establish inconsistent rendered spacing, so an incomplete result requires visual review.","maxScore":7,"severity":"low","remediation":{"title":"Make spacing more consistent","priority":25,"fixInstruction":"Use consistent section padding, gaps, and margins across repeated content blocks.","plainEnglishExplanation":"The page exposes few consistent spacing signals in class or inline styles.","whyItMattersBeforeLaunch":"Consistent spacing helps the page feel deliberate and easier to scan."},"scoreImpact":4,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"design_visual_hierarchy","label":"Visual hierarchy","status":"pass","category":"design","evidence":"The rendered H1 is 64px/400 weight versus a 18px/400 median body style (3.56× size). Captured 18 supporting heading(s) and 0 action(s). The main heading has a clear rendered emphasis over body copy.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"design_rendered_performance","label":"Rendered speed signals","status":"fail","category":"design","evidence":"DOMContentLoaded: 932ms. Load complete: 0ms. First contentful paint: 648ms. Resources: 48. Scripts: 16. Images: 18. Third-party origins: 11. Transfer: not available. Potential render-blocking resources: 8. Exceeded thresholds: Third-party origins 11 origins (threshold 8 origins).","maxScore":10,"severity":"medium","remediation":{"title":"Improve rendered speed signals","priority":14,"fixInstruction":"Reduce render-blocking scripts/styles, compress and size images, defer non-critical JavaScript, reduce third-party tags, and keep above-the-fold content quick to paint.","plainEnglishExplanation":"The browser-rendered page shows slow or heavy speed signals.","whyItMattersBeforeLaunch":"Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"design_runtime_health","label":"Runtime console health","status":"fail","category":"design","evidence":"Detected 1 site-authored console error(s) and 0 uncaught page error(s) during render. Samples: [utils] Failed to fetch Finsweet Components license for [slider]. [object Object]","maxScore":7,"severity":"low","remediation":{"title":"Fix runtime browser errors","priority":15,"fixInstruction":"Open the page in a browser, reproduce the console errors, and fix missing assets, hydration problems, client-side exceptions, or failing third-party scripts.","plainEnglishExplanation":"The rendered page produced console or uncaught JavaScript errors.","whyItMattersBeforeLaunch":"Runtime errors can break forms, CTAs, animations, tracking, or responsive behavior even when the static HTML looks fine."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 7 points."},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","status":"pass","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at 1366px: 0px. WCAG 2.2 AA target-size failures: 0. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."}],"opportunities":[{"id":"important_internal_links","title":"Expose important supporting pages in navigation or footer","impact":"medium","category":"seo_aeo","evidence":"No pricing, docs, contact, security, privacy, terms, or about links were detected in public internal links.","nextStep":"Link to the most useful public pages, especially pricing, docs, contact, security, privacy, terms, and about pages where applicable.","whyItMatters":"Internal links help visitors, crawlers, and AI answer systems discover supporting facts instead of relying on one landing page."},{"id":"preview_controls","title":"Review snippet and preview controls","impact":"low","category":"seo_aeo","evidence":"Open Graph image was detected. Preview controls detected: 0.","nextStep":"Only add robots preview controls when you intentionally want to limit snippets or image/video previews; otherwise leave previews open.","whyItMatters":"Preview controls can clarify how much text, image, and video content search systems may show from the page."},{"id":"rendered_performance_opportunity","title":"Speed up the rendered first impression","impact":"medium","category":"design","evidence":"DOMContentLoaded: 932ms. First contentful paint: 648ms. Scripts: 16. Third-party origins: 11. Transfer: not available.","nextStep":"Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.","whyItMatters":"Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy."},{"id":"rendered_contrast_system","title":"Tighten the live color system","impact":"high","category":"accessibility","evidence":"9 of 80 rendered contrast sample(s) missed target. Worst ratio: 1.","nextStep":"Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.","whyItMatters":"Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied."}],"renderedAudit":{"axe":{"minorCount":0,"seriousCount":3,"criticalCount":0,"moderateCount":5,"topViolations":[{"id":"color-contrast","help":"Elements must meet minimum color contrast ratio thresholds","impact":"serious","nodeCount":6,"affectedElements":[{"html":"
☀️ Wegen grosser Nachfrage verlängert – nur noch bis 30. September: Sommer-Bleaching CHF 400 — 20T 14h 28m 39sSommer-Bleaching CHF 400","contrast":{"ratio":2.77,"background":"#32a9c1","foreground":"#ffffff","requiredRatio":4.5},"selector":"#dct-tb > b","failureSummary":"Fix any of the following: Element has insufficient color contrast of 2.77 (foreground color: #ffffff, background color: #32a9c1, font size: 10.1pt (13.5px), font weight: bold). Expected contrast ratio of 4.5:1"},{"html":"20T 14h 28m 39s","contrast":{"ratio":2.77,"background":"#32a9c1","foreground":"#ffffff","requiredRatio":4.5},"selector":":root","failureSummary":"Fix any of the following: Element has insufficient color contrast of 2.77 (foreground color: #ffffff, background color: #32a9c1, font size: 10.1pt (13.5px), font weight: bold). Expected contrast ratio of 4.5:1"}]},{"id":"link-name","help":"Links must have discernible text","impact":"serious","nodeCount":9,"affectedElements":[{"html":"","selector":".max-width-full.w-inline-block[href$=\"implantologie\"]","failureSummary":"Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute"},{"html":"","selector":".gallery24_lightbox-link.w-dyn-item[role=\"listitem\"]:nth-child(6) > .gallery24_image-wrapper.shadow-xlarge.behandlung > .max-width-full.w-inline-block","failureSummary":"Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute"},{"html":"","selector":".gallery24_lightbox-link.w-dyn-item[role=\"listitem\"]:nth-child(7) > .gallery24_image-wrapper.shadow-xlarge.behandlung > .max-width-full.w-inline-block","failureSummary":"Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute"}]},{"id":"nested-interactive","help":"Interactive controls must not be nested","impact":"serious","nodeCount":2,"affectedElements":[{"html":"