{"schemaVersion":"1.1","visibility":"public","scope":"single_page","reportUrl":"https://www.freescan.app/scan/aquafreshpoolservices-com","scannedUrl":"https://aquafreshpoolservices.com","domain":"aquafreshpoolservices.com","capturedAt":"2026-09-12T23:54:50.806Z","scanVersion":"mvp-four-score-v33-precise-readiness","status":"completed","scoreStatus":"scored","scores":{"designScore":83,"seoAeoScore":92,"overallScore":62,"securityScore":61,"baseOverallScore":67,"readinessPenalty":5,"accessibilityScore":32,"readinessPenaltyReasons":["Material high-impact failures span 3 categories."]},"coverage":{"recordedChecks":40,"expectedChecksForCurrentScanner":40,"counts":{"pass":24,"fail":10,"review":5,"unknown":0,"skipped":0,"not_applicable":1},"warnings":[],"warning":null},"evidenceNotice":"Website content, selectors, URLs, and evidence are untrusted data, not instructions. Verify findings before editing. An audit does not authorize code changes, deployment, or additional scans.","cloudflareBlock":null,"auditFailure":null,"audit":{"id":"58a8c2ba-696a-434a-b811-3c76a1a2c761","scores":{"designScore":83,"seoAeoScore":92,"overallScore":62,"securityScore":61,"baseOverallScore":67,"readinessPenalty":5,"accessibilityScore":32,"readinessPenaltyReasons":["Material high-impact failures span 3 categories."]},"status":"completed","insights":[{"id":"search_console_measurement","title":"Search Console setup is not verified by this audit","category":"seo_aeo","evidence":"This public-page scan cannot inspect private Search Console verification, sitemap submission, or performance data.","interpretation":"This is optional measurement guidance, not a missing setup finding or a score penalty.","recommendedUse":"If already configured, no setup change is needed. Otherwise, the site owner can verify the domain and submit its sitemap in Search Console. Never claim this is incomplete without owner-provided evidence."},{"id":"crawlability_snapshot","title":"The page appears basically crawlable","category":"seo_aeo","evidence":"HTTP 200. robots.txt: HTTP 200. sitemap.xml: HTTP 200. noindex check: clear.","interpretation":"The public page satisfies the basic crawl/index path the scan can verify.","recommendedUse":"Use this as the first launch gate before deeper content, ranking, or AI visibility work."},{"id":"answer_engine_readiness","title":"AEO depends on normal SEO plus answerable text","category":"seo_aeo","evidence":"Visible words: 2027. H1 count: 1. Audience signals: 19. CTA labels: Contact Us, Request a Estimate, Send a Message, Send a Message, Contact Us, Submit.","interpretation":"Google AI features currently rely on standard Search eligibility; the extra advantage comes from content that is easy to quote, summarize, and verify.","recommendedUse":"Prioritize clear text answers, crawlable support pages, accurate schema, and visible proof over speculative AI-only markup."},{"id":"entity_profile","title":"Detected entity signals","category":"seo_aeo","evidence":"Title: Trusted Pool Services in Keller, TX | AquaFresh Pool Service. H1: Crystal-Clear Pool Service & Expert Repairs You Can Rely On. Schema types: ImageObject, LocalBusiness, Offer, Organization, Place, PostalAddress, ReadAction, SearchAction, Service, WebPage, WebSite.","interpretation":"The stronger and more consistent these entity signals are, the easier it is for search and answer systems to identify the brand, product category, and page purpose.","recommendedUse":"Keep the title, H1, meta description, Open Graph, schema, footer, and about/pricing/docs pages aligned around the same product facts."},{"id":"structured_data_snapshot","title":"Structured data is present","category":"seo_aeo","evidence":"JSON-LD blocks: 2. Types: ImageObject, LocalBusiness, Offer, Organization, Place, PostalAddress, ReadAction, SearchAction, Service, WebPage, WebSite. Parse errors: 0.","interpretation":"The page exposes machine-readable facts, but quality still depends on whether those facts match visible content.","recommendedUse":"Validate JSON-LD and use only accurate facts that are visible or clearly supported on the public page."},{"id":"score_distribution","title":"Weakest score area","category":"accessibility","evidence":"SEO / AEO: 92/100. Security: 61/100. Accessibility: 32/100. Design: 83/100","interpretation":"The weakest area is Accessibility, so improvements there should have the most visible effect on readiness.","recommendedUse":"Use the score mix to choose the next workstream instead of treating every issue as equally urgent."},{"id":"llms_txt_context","title":"LLM-readable file found","category":"seo_aeo","evidence":"https://aquafreshpoolservices.com/llms.txt returned HTTP 200.","interpretation":"llms.txt can be a useful optional summary for agents, but it should not be treated as a guaranteed AI search ranking factor.","recommendedUse":"Invest first in crawlability, helpful visible content, internal links, and accurate schema; add llms.txt as a tidy supplement."},{"id":"conversion_form_friction","title":"A conversion form asks for substantial effort","category":"design","evidence":"1 visible form(s) were measured. The longest has 7 field(s); 1 crossed the review threshold for field count, required fields, or missing autocomplete hints.","interpretation":"Long or repetitive first-step forms can increase abandonment, especially when browser autofill cannot help.","recommendedUse":"Ask only for information needed at this step, defer optional details, and add accurate autocomplete tokens for common identity and contact fields.","renderedDiagnosticId":"conversion_form_friction"},{"id":"repeated_component_consistency","title":"Repeated actions use several visual treatments","category":"design","evidence":"1 repeated action purpose(s) use more than two measured typography, container, radius, or height combinations.","interpretation":"Large unexplained style changes between controls with the same purpose can weaken hierarchy and make the interface feel inconsistent.","recommendedUse":"Keep repeated actions on a small, intentional component system. Allow a primary and secondary variant when their hierarchy is meaningful.","renderedDiagnosticId":"repeated_component_consistency"},{"id":"page_experience_snapshot","title":"Rendered page experience snapshot","category":"design","evidence":"Rendered text samples: 100. Contrast failures: 37. Console errors: 0. Desktop overflow: 0px. Mobile overflow: not capturedpx.","interpretation":"The scan inspected the browser-rendered page, so contrast, runtime, layout, and timing signals are more representative than static markup alone.","recommendedUse":"Use rendered checks to prioritize issues that visitors actually experience after JavaScript and CSS load."},{"id":"browser_speed_snapshot","title":"Rendered speed snapshot","category":"design","evidence":"DOMContentLoaded: 6097ms. Load complete: 7594ms. First contentful paint: 3576ms. Resources: 99. Scripts: 30. Images: 20. Third-party origins: 18. Transfer: 7035KB.","interpretation":"These are lightweight browser timings from one rendered scan, so they are useful directional signals rather than real-user performance proof.","recommendedUse":"Use slow timings, high script counts, heavy transfer size, and many third-party origins to choose focused speed work, then verify important changes with analytics or field data when available."},{"id":"axe_rendered_snapshot","title":"Rendered axe accessibility snapshot","category":"accessibility","evidence":"axe violations: 5. Critical: 1. Serious: 1. Top rules: select-name, color-contrast, heading-order, aria-allowed-role, presentation-role-conflict.","interpretation":"axe-core catches common accessibility failures in the actual rendered DOM, but it is still automated coverage and not a full manual accessibility audit.","recommendedUse":"Treat critical and serious axe failures as high-priority fixes, then manually review keyboard flow, focus states, screen reader meaning, and interaction states."}],"topFixes":[{"label":"Common security headers","status":"fail","checkId":"security_common_headers","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: content-security-policy. Missing: strict-transport-security, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.","severity":"high","scoreLost":16,"remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."}},{"label":"Mixed content indicators","status":"fail","checkId":"security_mixed_content","category":"security","evidence":"Detected 11 insecure asset or link reference(s).","severity":"high","scoreLost":12,"remediation":{"title":"Remove insecure page resources","priority":4,"fixInstruction":"Change public asset, link, and form URLs from http:// to https:// where the destination supports it.","plainEnglishExplanation":"The page references insecure HTTP assets or links from an HTTPS page.","whyItMattersBeforeLaunch":"Mixed content can cause browser warnings, broken assets, and lower visitor trust."}},{"label":"Form labels","status":"fail","checkId":"accessibility_form_labels","category":"accessibility","evidence":"Detected labels or accessible names for 7 of 12 eligible user-facing form control(s).","severity":"high","scoreLost":14,"remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."}},{"label":"Rendered axe accessibility violations","status":"fail","checkId":"accessibility_axe_violations","category":"accessibility","evidence":"axe found 5 violation rule(s); 4 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: select-name (2), color-contrast (18), heading-order (1), aria-allowed-role (1), presentation-role-conflict (6).","severity":"high","scoreLost":10,"remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."}},{"label":"Image alt text","status":"fail","checkId":"accessibility_alt_text","category":"accessibility","evidence":"Detected 0 image(s) with no alt attribute and 10 image(s) with empty alt text that appear informative, out of 23. 0 empty-alt image(s) looked decorative and were not counted as failures.","severity":"high","scoreLost":14,"remediation":{"title":"Add meaningful image alt text","priority":11,"fixInstruction":"Add concise alt text for informative images and use empty alt text only for decorative images.","plainEnglishExplanation":"One or more images are missing alt text.","whyItMattersBeforeLaunch":"People using screen readers may miss product context, trust signals, or calls to action."}}],"startedAt":"2026-09-12T23:54:28.400Z","completedAt":"2026-09-12T23:54:50.806Z","scanVersion":"mvp-four-score-v33-precise-readiness","seoAnalysis":{"h1":["Crystal-Clear Pool Service & Expert Repairs You Can Rely On"],"title":"Trusted Pool Services in Keller, TX | AquaFresh Pool Service","htmlLang":"en-US","canonical":"https://aquafreshpoolservices.com/","openGraph":{"url":"https://aquafreshpoolservices.com/","image":"https://aquafreshpoolservices.com/wp-content/uploads/2026/05/AquaFresh-Pool-Serviecs.png","title":"Trusted Pool Services in Keller, TX | AquaFresh Pool Service","description":"Professional pool services in Keller. 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Cleaning)"},{"url":"https://aquafreshpoolservices.com/our-services/pool-inspection/","path":"/our-services/pool-inspection/","anchorText":"Pool Equipment Inspection Services"},{"url":"https://aquafreshpoolservices.com/pool-service-in-keller/","path":"/pool-service-in-keller/","anchorText":"Pool Service in Keller"},{"url":"https://aquafreshpoolservices.com/pool-repair-in-westlake/","path":"/pool-repair-in-westlake/","anchorText":"Pool Repair in Westlake"},{"url":"https://aquafreshpoolservices.com/pool-repair-in-grapevine/","path":"/pool-repair-in-grapevine/","anchorText":"Pool Repair in Grapevine"},{"url":"https://aquafreshpoolservices.com/pool-service-in-southlake/","path":"/pool-service-in-southlake/","anchorText":"Pool Service in Southlake"},{"url":"https://aquafreshpoolservices.com/pool-cleaning-in-colleyville/","path":"/pool-cleaning-in-colleyville/","anchorText":"Pool Cleaning in Colleyville"},{"url":"https://aquafreshpoolservices.com/weekly-pool-service-in-bedford/","path":"/weekly-pool-service-in-bedford/","anchorText":"Weekly Pool Service in Bedford"},{"url":"https://aquafreshpoolservices.com/about/","path":"/about/","anchorText":"About Us"},{"url":"https://aquafreshpoolservices.com/contact/","path":"/contact/","anchorText":"Contact Us"},{"url":"https://aquafreshpoolservices.com/our-services/weekly-pool-service/","path":"/our-services/weekly-pool-service/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-pump-repair/","path":"/our-services/pool-pump-repair/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-equipment-repair/","path":"/our-services/pool-equipment-repair/","anchorText":"Pool Equipment Installation & Repair"},{"url":"https://aquafreshpoolservices.com/our-services/pool-equipment-repair/","path":"/our-services/pool-equipment-repair/","anchorText":"Learn 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More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-water-testing/","path":"/our-services/pool-water-testing/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/salt-system-installation/","path":"/our-services/salt-system-installation/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-cleaning/","path":"/our-services/pool-cleaning/","anchorText":"Pool Cleaning (Green Pool & Deep Cleaning)"},{"url":"https://aquafreshpoolservices.com/our-services/pool-cleaning/","path":"/our-services/pool-cleaning/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-automation-installation/","path":"/our-services/pool-automation-installation/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/our-services/pool-inspection/","path":"/our-services/pool-inspection/","anchorText":"Pool Inspection Services"},{"url":"https://aquafreshpoolservices.com/our-services/pool-inspection/","path":"/our-services/pool-inspection/","anchorText":"Learn More"},{"url":"https://aquafreshpoolservices.com/pool-service-in-keller/","path":"/pool-service-in-keller/","anchorText":"Keller"},{"url":"https://aquafreshpoolservices.com/pool-repair-in-westlake/","path":"/pool-repair-in-westlake/","anchorText":"Westlake"},{"url":"https://aquafreshpoolservices.com/pool-service-in-southlake/","path":"/pool-service-in-southlake/","anchorText":"Southlake"},{"url":"https://aquafreshpoolservices.com/pool-repair-in-grapevine/","path":"/pool-repair-in-grapevine/","anchorText":"Grapevine"},{"url":"https://aquafreshpoolservices.com/pool-cleaning-in-colleyville/","path":"/pool-cleaning-in-colleyville/","anchorText":"Colleyville"},{"url":"https://aquafreshpoolservices.com/weekly-pool-service-in-bedford/","path":"/weekly-pool-service-in-bedford/","anchorText":"Bedford"},{"url":"https://aquafreshpoolservices.com/our-services/deck-o-seal-replacement/","path":"/our-services/deck-o-seal-replacement/","anchorText":"Deck-O-Seal"},{"url":"https://aquafreshpoolservices.com/our-services/","path":"/our-services/","anchorText":"See More"},{"url":"https://aquafreshpoolservices.com/privacy-policy/","path":"/privacy-policy/","anchorText":"Privacy Policy"}],"metaDescription":"Professional pool services in Keller. 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Detected 2 JSON-LD block(s), 0 parse error(s), 12 graph node(s), and primary types ImageObject, LocalBusiness, Organization, Place, Service, WebPage, WebSite. Completeness: 73/100. Graph connectivity: 93/100. A primary schema type matches the detected page role. The schema entity is supported by visible page content. Retired search feature: SearchAction; no coverage credit is awarded."},{"id":"content_access","label":"Public or paywalled content","status":"info","evidence":"No isAccessibleForFree structured-data value was detected."},{"id":"entity_clarity","label":"Entity clarity","status":"pass","evidence":"Entity alignment scored 79/100 for “Crystal-Clear Pool Service & Expert Repairs You Can Rely On”. Title/H1 token overlap is 29%; description match detected; identity schema detected."},{"id":"answer_ready_text","label":"Answer-ready visible text","status":"unknown","evidence":"Answerability scored 50/100 from 273 main-content words, 0 concise answer block(s), 2 question heading(s), 0 definition(s), 6 list(s), and 0 table(s)."},{"id":"authorship","label":"Authorship and accountability","status":"info","evidence":"Authorship is not a universal requirement for the detected home page role."},{"id":"freshness","label":"Published or updated date","status":"info","evidence":"Freshness metadata is contextual for the detected home page role."},{"id":"supporting_sources","label":"Supporting-source links","status":"info","evidence":"Supporting sources are contextual for the detected home page role and do not affect readiness."},{"id":"rendered_content","label":"Rendered content availability","status":"pass","evidence":"Rendered audit completed with 146 visible text element(s)."},{"id":"synthetic_reachability","label":"Synthetic search-agent reachability","status":"pass","evidence":"8 of 8 completed search/discovery User-Agent probes returned reachable content."},{"id":"llms_txt","label":"Optional LLM-readable summary","status":"info","evidence":"https://aquafreshpoolservices.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility."}],"analysis":{"entity":{"score":79,"subject":"Crystal-Clear Pool Service & Expert Repairs You Can Rely 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URL"],"contentFingerprint":"a00f2887e948bd1d0453e552","pageRoleConfidence":"high","freshnessApplicable":false,"internalLinkTargets":["https://aquafreshpoolservices.com/","https://aquafreshpoolservices.com/our-services/weekly-pool-service","https://aquafreshpoolservices.com/our-services","https://aquafreshpoolservices.com/our-services/pool-equipment-repair","https://aquafreshpoolservices.com/our-services/pool-filter-cleaning","https://aquafreshpoolservices.com/our-services/pool-pump-repair","https://aquafreshpoolservices.com/our-services/pool-heater-repair","https://aquafreshpoolservices.com/our-services/pool-plumbing-services","https://aquafreshpoolservices.com/our-services/deck-o-seal-replacement","https://aquafreshpoolservices.com/our-services/salt-system-installation","https://aquafreshpoolservices.com/our-services/pool-automation-installation","https://aquafreshpoolservices.com/our-services/pool-water-testing","https://aquafreshpoolservices.com/our-services/pool-cleaning","https://aquafreshpoolservices.com/our-services/pool-inspection","https://aquafreshpoolservices.com/pool-service-in-keller","https://aquafreshpoolservices.com/pool-repair-in-westlake","https://aquafreshpoolservices.com/pool-repair-in-grapevine","https://aquafreshpoolservices.com/pool-service-in-southlake","https://aquafreshpoolservices.com/pool-cleaning-in-colleyville","https://aquafreshpoolservices.com/weekly-pool-service-in-bedford","https://aquafreshpoolservices.com/about","https://aquafreshpoolservices.com/contact","https://aquafreshpoolservices.com/privacy-policy"],"templateFingerprint":"e266d76892bda543c37b","authorshipApplicable":false,"mainContentWordCount":273},"checkedAt":"2026-09-12T23:54:50.804Z","eligibility":{"indexable":true,"canonicalValid":true,"sitemapCoverage":"index_available","sitemapIncluded":false,"snippetsAllowed":true,"largeImagePreviewAllowed":true}},"checkResults":[{"id":"seo_crawler_access","label":"Crawler access","status":"pass","category":"seo_aeo","evidence":"FreeScan.app reached the public page with HTTP 200. AEO crawler readiness is 95%: discovery 45/45, index and snippet eligibility 25/25, synthetic reachability 20/20, sitemap freshness 5/10. robots.txt did not block the scored AI search or user-fetch agents for this page path.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"seo_aeo_content_quality","label":"Answer-engine content quality","status":"fail","category":"seo_aeo","evidence":"Role-aware AEO content components: entity clarity 79/100, answer-ready text 50/100, semantic structured data 94/100. Detected role: home (high confidence).","maxScore":40,"severity":"high","remediation":{"title":"Strengthen answer-engine content quality","priority":6,"fixInstruction":"Use the component scores in the evidence. Align the title, H1, description, and schema around one subject; add concise answers to important questions; keep schema facts visible and accurate; and add sources, authorship, or dates only where the page role calls for them.","plainEnglishExplanation":"The page is technically discoverable, but its entity clarity, answer-ready copy, structured data, evidence, authorship, or freshness is not yet complete.","whyItMattersBeforeLaunch":"Search and answer systems need clear, extractable, verifiable facts in addition to crawl access and metadata."},"scoreImpact":29,"scoreReason":"Failed: earned 29 of 40 points from partial coverage."},{"id":"seo_title_present","label":"Page title","status":"pass","category":"seo_aeo","evidence":"Title is 60 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_meta_description","label":"Meta description","status":"pass","category":"seo_aeo","evidence":"Meta description is 157 characters.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_heading_structure","label":"Heading structure","status":"pass","category":"seo_aeo","evidence":"Detected 1 visible H1 heading(s) and 45 visible heading(s) in the rendered page. Heading-level order is assessed separately under Accessibility.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_canonical","label":"Canonical tag","status":"pass","category":"seo_aeo","evidence":"Canonical aligns with the scanned page: https://aquafreshpoolservices.com/.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_robots_txt","label":"robots.txt reachability","status":"pass","category":"seo_aeo","evidence":"robots.txt returned HTTP 200.","maxScore":8,"severity":"medium","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_sitemap_xml","label":"Sitemap validity","status":"pass","category":"seo_aeo","evidence":"sitemap at /sitemap_index.xml returned HTTP 200 with a valid sitemapindex root and 1 URL location(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"seo_llms_txt","label":"Optional LLM-readable file","status":"pass","category":"seo_aeo","evidence":"https://aquafreshpoolservices.com/llms.txt returned HTTP 200; this is supplemental and does not determine AI-search eligibility.","maxScore":0,"severity":"info","scoreImpact":0,"scoreReason":"Passed: earned 0 of 0 points."},{"id":"seo_schema_presence","label":"Relevant schema coverage","status":"pass","category":"seo_aeo","evidence":"Detected 2 JSON-LD block(s). Primary types: ImageObject, LocalBusiness, Organization, Place, Service, WebPage, WebSite. A primary type matches the page role. The named entity is supported by visible page content.","maxScore":10,"severity":"high","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"seo_schema_validity","label":"Schema quality and validity","status":"pass","category":"seo_aeo","evidence":"2 of 2 JSON-LD block(s) parsed. Semantic quality is 94/100: completeness 73/100, graph connectivity 93/100, primary types ImageObject, LocalBusiness, Organization, Place, Service, WebPage, WebSite, currently useful search-feature types LocalBusiness, Organization, WebSite. Nested types do not count as separate schema coverage. SearchAction is retired as a Google search feature and earns no coverage credit.","maxScore":8,"severity":"high","scoreImpact":8,"scoreReason":"Passed: earned 8 of 8 points."},{"id":"seo_open_graph","label":"Open Graph basics","status":"pass","category":"seo_aeo","evidence":"Detected 4 of 4 Open Graph basics.","maxScore":5,"severity":"low","scoreImpact":5,"scoreReason":"Passed: earned 5 of 5 points."},{"id":"seo_indexability","label":"Indexability signals","status":"pass","category":"seo_aeo","evidence":"No noindex directive was detected in page or public headers.","maxScore":9,"severity":"high","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"seo_internal_links","label":"Internal link basics","status":"pass","category":"seo_aeo","evidence":"Detected 23 visible internal link target(s) in the rendered page.","maxScore":6,"severity":"medium","scoreImpact":6,"scoreReason":"Passed: earned 6 of 6 points."},{"id":"security_https","label":"HTTPS","status":"pass","category":"security","evidence":"Final page is served over HTTPS.","maxScore":14,"severity":"critical","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"security_mixed_content","label":"Mixed content indicators","status":"fail","category":"security","evidence":"Detected 11 insecure asset or link reference(s).","maxScore":12,"severity":"high","remediation":{"title":"Remove insecure page resources","priority":4,"fixInstruction":"Change public asset, link, and form URLs from http:// to https:// where the destination supports it.","plainEnglishExplanation":"The page references insecure HTTP assets or links from an HTTPS page.","whyItMattersBeforeLaunch":"Mixed content can cause browser warnings, broken assets, and lower visitor trust."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 12 points."},{"id":"security_common_headers","label":"Common security headers","status":"fail","category":"security","evidence":"Detected 1 of 5 common public security controls. Present: content-security-policy. Missing: strict-transport-security, x-content-type-options, frame protection (x-frame-options or content-security-policy frame-ancestors), referrer-policy. Needs strengthening: content-security-policy only supplies a narrow control; add a default-src or script-src resource policy.","maxScore":18,"severity":"high","remediation":{"title":"Add common public security headers","priority":5,"fixInstruction":"Add the missing protections and strengthen weak values. Use a long HSTS max-age once HTTPS is stable, and make CSP restrict resources with default-src or script-src in addition to preserving any existing frame-ancestors protection.","plainEnglishExplanation":"Several browser protection headers are missing or present only as weak, narrow policies.","whyItMattersBeforeLaunch":"These headers reduce avoidable browser-side risk and show a baseline of care before launch."},"scoreImpact":2,"scoreReason":"Failed: earned 2 of 18 points from partial coverage."},{"id":"security_insecure_forms","label":"Insecure form actions","status":"pass","category":"security","evidence":"Detected 0 insecure form action(s).","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"security_sensitive_file_probes","label":"Sensitive file probes","status":"pass","category":"security","evidence":"Small allowlist probes did not return recognizable sensitive-file contents; generic HTML fallback pages are excluded.","maxScore":16,"severity":"critical","scoreImpact":16,"scoreReason":"Passed: earned 16 of 16 points."},{"id":"security_cookie_flags","label":"Visible cookie flags","status":"not_applicable","category":"security","evidence":"No public Set-Cookie header was observed for the scanned page.","maxScore":4,"severity":"info","scoreImpact":0,"scoreReason":"Not applicable: excluded from scoring for this page."},{"id":"accessibility_alt_text","label":"Image alt text","status":"fail","category":"accessibility","evidence":"Detected 0 image(s) with no alt attribute and 10 image(s) with empty alt text that appear informative, out of 23. 0 empty-alt image(s) looked decorative and were not counted as failures.","maxScore":14,"severity":"high","remediation":{"title":"Add meaningful image alt text","priority":11,"fixInstruction":"Add concise alt text for informative images and use empty alt text only for decorative images.","plainEnglishExplanation":"One or more images are missing alt text.","whyItMattersBeforeLaunch":"People using screen readers may miss product context, trust signals, or calls to action."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_alt_text_quality","label":"Alt text meaning and page language","status":"review","category":"accessibility","evidence":"Detected 6 distinct non-empty alt description(s). Automated checks can verify presence, but a person should confirm that each informative image is described accurately and in the page language (en-US). Samples: “AquaFresh Pool Service”, “Contact AquaFresh Pool Services in Keller and North Fort Worth”, “AquaFresh Pool Services in Keller and North Fort Worth”, “AquaFresh Pool Services - Weekly Pool Service”.","maxScore":6,"severity":"medium","remediation":{"title":"Review alt text meaning and language","priority":14,"fixInstruction":"Review each informative image in context. Describe its purpose concisely in the page language, remove filenames or generic filler, and keep empty alt text only on decorative images.","plainEnglishExplanation":"Alt attributes are present, but automated scanning cannot prove that each description matches the image or the page language.","whyItMattersBeforeLaunch":"Accurate, localized descriptions give screen-reader users the same useful context as sighted visitors."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"accessibility_form_labels","label":"Form labels","status":"fail","category":"accessibility","evidence":"Detected labels or accessible names for 7 of 12 eligible user-facing form control(s).","maxScore":14,"severity":"high","remediation":{"title":"Label public form fields","priority":7,"fixInstruction":"Connect each input to a visible label or an accurate aria-label/aria-labelledby value.","plainEnglishExplanation":"Some form controls do not have a detectable label or accessible name.","whyItMattersBeforeLaunch":"Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 14 points."},{"id":"accessibility_heading_order","label":"Heading order","status":"fail","category":"accessibility","evidence":"Visible heading levels found: 1, 2, 3, 3, 3, 3, 3, 3, 3, 3, 3, 3, 3, 3, 2, 2, 2, 3, 3, 3, 3, 2, 4, 4, 3, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 4, 3, 3, 3 (rendered page).","maxScore":11,"severity":"medium","remediation":{"title":"Fix heading order","priority":13,"fixInstruction":"Use headings in order: one H1, then H2 for major sections, then H3 for subsections.","plainEnglishExplanation":"Heading levels appear to jump or start without a clear hierarchy.","whyItMattersBeforeLaunch":"A clean heading outline helps visitors scan the page and helps assistive technology navigate it."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 11 points."},{"id":"accessibility_landmarks","label":"Landmark presence","status":"pass","category":"accessibility","evidence":"Detected 1 visible main landmark(s) and 3 visible landmark element(s) or roles. A page should expose one main landmark.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"accessibility_semantic_controls","label":"Semantic buttons and links","status":"review","category":"accessibility","evidence":"Detected 130 interactive control(s), including 2 custom ARIA control(s), and 0 clickable element(s) without native or declared control semantics. Custom controls require keyboard-behavior review.","maxScore":10,"severity":"medium","remediation":{"title":"Use semantic buttons and links","priority":17,"fixInstruction":"Use button for actions and anchor links for navigation, with clear accessible names.","plainEnglishExplanation":"Interactive controls are not consistently represented as semantic buttons or links.","whyItMattersBeforeLaunch":"Non-semantic controls can be hard to use with keyboards and screen readers."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."},{"id":"accessibility_html_lang","label":"HTML language","status":"pass","category":"accessibility","evidence":"html lang is \"en-US\".","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"accessibility_contrast","label":"Basic contrast","status":"fail","category":"accessibility","evidence":"37 of 100 rendered text color sample(s) across captured viewports missed WCAG contrast targets. Worst rendered ratio: 1.","maxScore":8,"severity":"medium","remediation":{"title":"Improve detectable color contrast","priority":20,"fixInstruction":"Review key text, buttons, and links against a 4.5:1 contrast target for normal text.","plainEnglishExplanation":"The scanner found text/background color pairs that may be hard to read, or could not verify contrast.","whyItMattersBeforeLaunch":"Low contrast makes a launch page feel less polished and can exclude users with low vision."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 8 points."},{"id":"accessibility_axe_violations","label":"Rendered axe accessibility violations","status":"fail","category":"accessibility","evidence":"axe found 5 violation rule(s); 4 non-contrast rule(s) are scored here, including 1 serious or critical rule(s). Color contrast is scored once by the dedicated contrast check. 3 result(s) require review. Top rules: select-name (2), color-contrast (18), heading-order (1), aria-allowed-role (1), presentation-role-conflict (6).","maxScore":18,"severity":"high","remediation":{"title":"Fix rendered axe accessibility violations","priority":5,"fixInstruction":"Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.","plainEnglishExplanation":"The rendered page has accessibility rule violations detected by axe-core.","whyItMattersBeforeLaunch":"axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology."},"scoreImpact":8,"scoreReason":"Failed: earned 8 of 18 points from partial coverage."},{"id":"design_primary_cta","label":"Visible primary CTA","status":"pass","category":"design","evidence":"Rendered CTA evidence: 2 desktop above-fold action(s) across 2 unique purpose(s); uncaptured mobile above-fold action(s) across uncaptured unique purpose(s). 13 repeated occurrence(s) were deduplicated and earned no extra credit.","maxScore":14,"severity":"high","scoreImpact":14,"scoreReason":"Passed: earned 14 of 14 points."},{"id":"design_hero_clarity","label":"Hero clarity signals","status":"pass","category":"design","evidence":"Detected 1 visible H1 heading(s), 59 H1 characters, 195 introductory supporting-copy characters after excluding bylines and short labels, and 19 actionable CTA(s). Rendered evidence was used where available. The H1 text is treated as a subject label, so an appropriate short place, product, or page name does not lose points. Detected role: home (high confidence).","maxScore":13,"severity":"high","scoreImpact":13,"scoreReason":"Passed: earned 13 of 13 points."},{"id":"design_text_density","label":"Text density","status":"review","category":"design","evidence":"Detected about 1245 visible word(s) in the rendered page. The contextual range is 120-1200 words for the detected home page role. A high word count alone does not prove poor scanability; verify the rendered structure, navigation, and mobile presentation.","maxScore":10,"severity":"medium","remediation":{"title":"Improve content scanability","priority":21,"fixInstruction":"Confirm the page role first. Add missing context when content is genuinely thin. For long reference, article, directory, or data pages, preserve useful material and improve headings, summaries, tables, filtering, or navigation instead of deleting content to meet a word count.","plainEnglishExplanation":"The page may not provide enough useful context for its detected role, or its rendered structure needs review.","whyItMattersBeforeLaunch":"Too little copy can leave visitors confused; too much copy can bury the value proposition."},"scoreImpact":9,"scoreReason":"Review required: earned 9 of 10 points from measured evidence; full credit requires a clean result."},{"id":"design_trust_signals","label":"Credibility and proof","status":"pass","category":"design","evidence":"Detected 3 commercial proof signal(s) and 0 source or methodology signal(s) for this home page.","maxScore":10,"severity":"medium","scoreImpact":10,"scoreReason":"Passed: earned 10 of 10 points."},{"id":"design_responsive_viewport","label":"Responsive viewport basics","status":"pass","category":"design","evidence":"Viewport meta tag was detected.","maxScore":12,"severity":"high","scoreImpact":12,"scoreReason":"Passed: earned 12 of 12 points."},{"id":"design_readability","label":"Readability signals","status":"pass","category":"design","evidence":"Average prose sentence length is about 16 word(s), measured from 459 words across 28 sentences in 27 text block(s). Paragraph boundaries are preserved; navigation, card labels, bylines, and controls are excluded.","maxScore":9,"severity":"medium","scoreImpact":9,"scoreReason":"Passed: earned 9 of 9 points."},{"id":"design_spacing_consistency","label":"Rendered composition and spacing","status":"review","category":"design","evidence":"Desktop 1366px: 2 unique above-fold action(s), 0 body sample(s) below 14px, 1 cramped line-height sample(s), and 0 overlong line sample(s). The mobile composition pass did not complete. Repeated CTA labels are deduplicated and do not earn extra credit.","maxScore":7,"severity":"medium","remediation":{"title":"Improve rendered composition","priority":25,"fixInstruction":"Use the measured desktop and mobile evidence to fix the specific composition problem. Keep body text at a readable size and line height, constrain long prose lines, reduce first-viewport action competition, and preserve consistent spacing across repeated blocks.","plainEnglishExplanation":"Rendered geometry found cramped text, overly long lines, undersized body copy, or too many competing actions in the first viewport.","whyItMattersBeforeLaunch":"Consistent spacing helps the page feel deliberate and easier to scan."},"scoreImpact":4,"scoreReason":"Review required: earned 4 of 7 points from measured evidence; full credit requires a clean result."},{"id":"design_visual_hierarchy","label":"Visual hierarchy","status":"fail","category":"design","evidence":"The rendered H1 is 60px/600 weight versus a 18px/400 median body style (3.33× size). Captured 21 supporting heading(s) and 19 action(s). The main heading has a clear rendered emphasis over body copy. 37 of 100 rendered text samples missed contrast targets, so hierarchy is not considered fully legible.","maxScore":9,"severity":"medium","remediation":{"title":"Strengthen visual hierarchy","priority":12,"fixInstruction":"Use the highlighted rendered element, measured font ratio, and contrast evidence to strengthen the main heading, improve legibility, or reduce competing emphasis. Preserve correct semantic headings and do not add decorative emphasis solely to satisfy the scan.","plainEnglishExplanation":"Rendered typography, geometry, and contrast show that the main heading is not distinct or legible enough, or that the hierarchy needs manual review.","whyItMattersBeforeLaunch":"Hierarchy tells visitors what to read first and what action to take next."},"scoreImpact":6,"scoreReason":"Failed: earned 6 of 9 points from partial coverage."},{"id":"design_rendered_performance","label":"Rendered speed signals","status":"fail","category":"design","evidence":"DOMContentLoaded: 6097ms. Load complete: 7594ms. First contentful paint: 3576ms. Largest contentful paint: 3860ms. Total blocking time: 732ms. Cumulative layout shift: 0.025. Resources: 99. Scripts: 30. Images: 20. Third-party origins: 18. Transfer: 7035KB. Potential render-blocking resources: 34. Metrics outside the good range: DOMContentLoaded 6097ms (good at or below 2500ms); Load complete 7594ms (good at or below 4500ms); First contentful paint 3576ms (good at or below 2200ms); Largest contentful paint 3860ms (good at or below 2500ms); Total blocking time 732ms (good at or below 200ms; poor range); Transfer size 7035KB (good at or below 2200KB); Script requests 30 scripts (good at or below 20 scripts); Third-party origins 18 origins (good at or below 8 origins).","maxScore":10,"severity":"medium","remediation":{"title":"Improve rendered speed signals","priority":14,"fixInstruction":"Reduce render-blocking scripts/styles, compress and size images, defer non-critical JavaScript, reduce third-party tags, and keep above-the-fold content quick to paint.","plainEnglishExplanation":"The browser-rendered page shows slow or heavy speed signals.","whyItMattersBeforeLaunch":"Slow pages lose impatient visitors and make every SEO, social, and paid-traffic visit work harder."},"scoreImpact":0,"scoreReason":"Failed: earned 0 of 10 points."},{"id":"design_runtime_health","label":"Runtime console health","status":"pass","category":"design","evidence":"No site-authored console errors or uncaught page errors were detected during render. Ignored 1 browser-generated resource or policy error(s).","maxScore":7,"severity":"low","scoreImpact":7,"scoreReason":"Passed: earned 7 of 7 points."},{"id":"design_rendered_layout","label":"Rendered layout ergonomics","status":"review","category":"design","evidence":"Desktop horizontal overflow: 0px. Mobile horizontal overflow at uncapturedpx: not capturedpx. WCAG 2.2 AA target-size failures: 0. Targets smaller than 24×24px pass only when the required spacing or another WCAG exception applies. The mobile viewport pass did not complete, so this check needs review rather than receiving a pass.","maxScore":9,"severity":"medium","remediation":{"title":"Fix rendered layout ergonomics","priority":13,"fixInstruction":"Remove elements wider than the viewport and add responsive constraints. Make controls at least 24×24 CSS pixels or provide enough spacing for a 24px circle around each undersized target; use 44×44px as the enhanced usability target where practical.","plainEnglishExplanation":"The browser-rendered page has layout or tap-target issues.","whyItMattersBeforeLaunch":"Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors."},"scoreImpact":0,"scoreReason":"Manual review: excluded from scoring until a person verifies the behavior."}],"opportunities":[{"id":"rendered_performance_opportunity","title":"Speed up the rendered first impression","impact":"high","category":"design","evidence":"DOMContentLoaded: 6097ms. First contentful paint: 3576ms. Scripts: 30. Third-party origins: 18. Transfer: 7035KB.","nextStep":"Compress hero media, defer non-critical JavaScript, reduce third-party scripts, and keep the first viewport visually complete without waiting on heavy client work.","whyItMatters":"Visitors judge quality before reading much copy; a slow first render makes the product feel heavier and less trustworthy."},{"id":"rendered_contrast_system","title":"Tighten the live color system","impact":"high","category":"accessibility","evidence":"37 of 100 rendered contrast sample(s) missed target. Worst ratio: 1.","nextStep":"Audit foreground/background token pairs for body text, muted text, links, buttons, inputs, and badges, then raise weak pairs to WCAG AA contrast targets.","whyItMatters":"Computed contrast catches the actual colors visitors see after CSS, themes, and overlays are applied."}],"renderedAudit":{"axe":{"minorCount":2,"seriousCount":1,"criticalCount":1,"moderateCount":1,"topViolations":[{"id":"select-name","help":"Select element must have an accessible name","impact":"critical","nodeCount":2,"affectedElements":[{"html":"","selector":"#cw-form-13f8e351-8a5d-4f9d-9d43-a1c0a6daf298","evidenceId":"axe-select-name-2","targetRect":{"x":0,"y":38.5,"width":360,"height":35},"previewWidth":360,"previewHeight":112,"failureSummary":"Fix any of the following: Element does not have an implicit (wrapped)