Speed Insights
Grade A
98% performance
https://www.apple.com
From apple.com
LCP
940ms
Largest paint
TBT
44ms
Blocking time
CLS
0.001
Layout shift
81
out of 100
82
out of 100
91/111 rule points
100
out of 100
76/76 rule points
57
out of 100
54/94 rule points
85
out of 100
94/110 rule points
Category point breakdown
Biggest score-losing checks
axe found 4 violation rule(s), including 2 serious or critical rule(s). Top rules: aria-required-children (2), color-contrast (1), region (1), aria-allowed-role (3).
Affected elements
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Listen now
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Detected labels or accessible names for 1 of 5 form control(s).
Title is 5 characters.
Meta description is 172 characters.
Fix rendered axe accessibility violations
-18 rule ptsWhat failed
The rendered page has accessibility rule violations detected by axe-core.
Evidence
axe found 4 violation rule(s), including 2 serious or critical rule(s). Top rules: aria-required-children (2), color-contrast (1), region (1), aria-allowed-role (3).
Affected elements
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Listen now
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Priority
Priority 5: fix before sharing the page publicly.
Why it matters
axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
How to fix it
Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Agent Prompt
Label public form fields
-14 rule ptsWhat failed
Some form controls do not have a detectable label or accessible name.
Evidence
Detected labels or accessible names for 1 of 5 form control(s).
Priority
Priority 7: fix during launch polish.
Why it matters
Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users.
How to fix it
Connect each input to a visible label or an accurate aria-label/aria-labelledby value.
Agent Prompt
Add a useful meta description
-10 rule ptsWhat failed
The page does not expose a strong short summary for search and answer engines.
Evidence
Meta description is 172 characters.
Priority
Priority 3: fix before sharing the page publicly.
Why it matters
A missing description makes previews weaker when early users share or find the page.
How to fix it
Add a meta description around 50 to 170 characters that says who the product helps and what outcome it creates.
Agent Prompt
Write a clear page title
-10 rule ptsWhat failed
The browser title is missing, too short, or too long for a reliable search result headline.
Evidence
Title is 5 characters.
Priority
Priority 8: fix during launch polish.
Why it matters
Search engines, social previews, and saved browser tabs use the title to tell people what your product is.
How to fix it
Set one concise title tag, ideally 10 to 70 characters, that includes the product name and the main promise.
Agent Prompt
Fix rendered layout ergonomics
-9 rule ptsWhat failed
The browser-rendered page has layout or tap-target issues.
Evidence
Horizontal overflow: 0px. Small tap targets: 110.
Affected elements
Apple
Store menu
Mac
Mac menu
Priority
Priority 13: fix during launch polish.
Why it matters
Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
How to fix it
Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Agent Prompt
SEO / AEO
Severity mix: 1 critical, 7 high, 3 medium, 1 low.
Page title
-10 rule ptsTitle is 5 characters.
Meta description
-10 rule ptsMeta description is 172 characters.
Security
Severity mix: 2 critical, 3 high, 0 medium, 0 low.
No failed checks in this category.
Accessibility
Severity mix: 0 critical, 3 high, 5 medium, 0 low.
Rendered axe accessibility violations
-18 rule ptsaxe found 4 violation rule(s), including 2 serious or critical rule(s). Top rules: aria-required-children (2), color-contrast (1), region (1), aria-allowed-role (3).
Affected elements
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Listen now
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Form labels
-14 rule ptsDetected labels or accessible names for 1 of 5 form control(s).
Basic contrast
-8 rule pts1 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 3.36.
Affected elements
A-List Pop
Design
Severity mix: 0 critical, 3 high, 6 medium, 2 low.
Rendered layout ergonomics
-9 rule ptsHorizontal overflow: 0px. Small tap targets: 110.
Affected elements
Apple
Store menu
Mac
Mac menu
Spacing consistency
-7 rule ptsDetected 2 spacing class/style signal(s).
Failed checks
These checks need attention.
Page title
0/10Title is 5 characters.
Failed: earned 0 of 10 points.
Priority: Priority 8: fix during launch polish.
Why it matters: Search engines, social previews, and saved browser tabs use the title to tell people what your product is.
Fix: Set one concise title tag, ideally 10 to 70 characters, that includes the product name and the main promise.
Agent Prompt
Meta description
0/10Meta description is 172 characters.
Failed: earned 0 of 10 points.
Priority: Priority 3: fix before sharing the page publicly.
Why it matters: A missing description makes previews weaker when early users share or find the page.
Fix: Add a meta description around 50 to 170 characters that says who the product helps and what outcome it creates.
Agent Prompt
Form labels
0/14Detected labels or accessible names for 1 of 5 form control(s).
Failed: earned 0 of 14 points.
Priority: Priority 7: fix during launch polish.
Why it matters: Unlabeled inputs make email capture, demo requests, and signups harder for assistive technology users.
Fix: Connect each input to a visible label or an accurate aria-label/aria-labelledby value.
Agent Prompt
Basic contrast
0/81 of 100 rendered text color sample(s) missed WCAG contrast targets. Worst rendered ratio: 3.36.
Affected elements
A-List Pop
Failed: earned 0 of 8 points.
Priority: Priority 20: lower-risk cleanup after urgent launch blockers.
Why it matters: Low contrast makes a launch page feel less polished and can exclude users with low vision.
Fix: Review key text, buttons, and links against a 4.5:1 contrast target for normal text.
Agent Prompt
Rendered axe accessibility violations
0/18axe found 4 violation rule(s), including 2 serious or critical rule(s). Top rules: aria-required-children (2), color-contrast (1), region (1), aria-allowed-role (3).
Affected elements
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Certain ARIA roles must contain particular children
Fix any of the following: Element has children which are not allowed: [role=tabpanel]
Listen now
All page content should be contained by landmarks
Fix any of the following: Some page content is not contained by landmarks
Failed: earned 0 of 18 points.
Priority: Priority 5: fix before sharing the page publicly.
Why it matters: axe checks the actual browser-rendered page, so these issues can affect people using keyboards, screen readers, or other assistive technology.
Fix: Fix the top axe rule IDs first, especially critical and serious violations around names, roles, labels, headings, contrast, landmarks, and keyboard-accessible controls.
Agent Prompt
Spacing consistency
0/7Detected 2 spacing class/style signal(s).
Failed: earned 0 of 7 points.
Priority: Priority 25: lower-risk cleanup after urgent launch blockers.
Why it matters: Consistent spacing helps the page feel deliberate and easier to scan.
Fix: Use consistent section padding, gaps, and margins across repeated content blocks.
Agent Prompt
Rendered layout ergonomics
0/9Horizontal overflow: 0px. Small tap targets: 110.
Affected elements
Apple
Store menu
Mac
Mac menu
Failed: earned 0 of 9 points.
Priority: Priority 13: fix during launch polish.
Why it matters: Horizontal overflow and tiny tap targets make the page feel broken on real devices, especially for mobile visitors.
Fix: Remove elements wider than the viewport, add responsive constraints, and make important links, buttons, inputs, and controls at least 40px tall and wide where possible.
Agent Prompt
Page-level AEO readiness
Shared eligibility and content signals that affect every search and answer agent.
Index and citation eligibility
No general noindex directive was detected.
Snippet and answer controls
No general nosnippet or max-snippet:0 control was detected.
Canonical alignment
The canonical resolves to the scanned public URL.
Sitemap coverage and freshness
A sitemap index was found; this safe scan did not recursively fetch child sitemaps.
Structured data
Detected 3 JSON-LD block(s), 0 parse error(s), and types ContactPoint, Organization, SearchAction, WebPage, WebSite.
Public or paywalled content
No isAccessibleForFree structured-data value was detected.
Entity clarity
Detected 3 of 3 core identity signals across the title, description, and H1.
Answer-ready visible text
Detected 1018 visible words and 28 audience, use-case, pricing, or integration signals.
Authorship and accountability
No author meta value or structured-data author was detected.
Published or updated date
No datePublished or dateModified value was detected in structured data.
Supporting-source links
Detected 26 external source or reference link(s); link quality still requires editorial review.
Rendered content availability
Rendered audit completed with 153 visible text element(s).
Synthetic search-agent reachability
8 of 8 search/discovery User-Agent probes returned reachable content.
Optional LLM-readable summary
No llms.txt file was found; this is optional and does not reduce core AEO readiness.
OAI-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GPTBotModel training
Robots: allowed
Probe: not tested for this control
ChatGPT-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
ClaudeBotModel training
Robots: allowed
Probe: not tested for this control
Claude-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Claude-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
GooglebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Google-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
BingbotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
PerplexityBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Perplexity-UserUser-requested fetch
Robots: not applicable to user-requested fetches
Probe: not tested for this control
ApplebotSearch and discovery
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Applebot-ExtendedData-use policy control
Robots: allowed
Probe: not tested for this control
MistralAI-IndexAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
MistralAI-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
meta-externalagentModel training
Robots: allowed
Probe: not tested for this control
meta-externalfetcherUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
AmazonbotModel training
Robots: allowed
Probe: not tested for this control
Amzn-SearchBotAI search
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
Amzn-UserUser-requested fetch
Robots: allowed
Probe: reachable · HTTP 200 · 100% parity
CCBotModel training
Robots: allowed
Probe: not tested for this control
Ready combines robots policy, a bounded synthetic User-Agent fetch, indexability, and snippet eligibility. Synthetic probes do not prove vendor-origin traffic. Purple preference states are training or data-use choices and do not lower the AEO score.
Share preview
apple.com website audit report
Close to ready: 81/100 overall, with prioritized fixes for SEO, security, accessibility, and design.
Public reports expose the scanned public URL, safe scores, sanitized public evidence, and fix guidance. They do not include credentials, cookies, hidden form values, or sensitive response bodies.
